Everyday Excellence

In this episode of Everyday Excellence , host Todd Baldwin interviews Mitch Allen , founder and Head Elf of HireSanta. Mitch shares how an unexpected opportunity to dress as Santa evolved into a global Santa staffing business, and how he used digital marketing, SEO, and lead generation to build a highly specialized company around a niche market. He explains why customer acquisition is at the core...

In this episode of Everyday Excellence , host Todd Baldwin interviews Adam Stokes , owner of Maverick Cleaning Solutions LLC. Adam shares his journey from working traditional jobs to launching his own carpet cleaning business in Caldwell, Idaho, and the lessons he has learned during his first year as an entrepreneur. He discusses the challenges of building a customer base with a limited marketing...

In this episode of Everyday Excellence , host Todd Baldwin interviews Christina Gianfrancesco and Ari Hinrichs , co-owners of Hammerhead Window Cleaning. They share the story of building a family-owned window cleaning and pressure washing business in Southwest Florida from the ground up, starting with industry experience but little local network or business infrastructure. Christina and Ari discus...

In this episode of Everyday Excellence , host Todd Baldwin interviews Ax Torres , President and Co-Owner of Pristine Remodeling, LLC. Ax shares his journey from growing up around entrepreneurship and learning the fundamentals of sales and customer service at his family’s flea market businesses to serving in the Air Force, managing large-scale construction operations, and ultimately building his ow...

In this episode of Everyday Excellence , host Todd Baldwin interviews Nicole Aquilina , owner of Dust to Glory, a residential and commercial cleaning company serving Livingston and Oakland Counties in Howell, Michigan. Nicole shares how she turned a job loss and a single unemployment check into a thriving small business, and what it took to go from cleaning every home herself to leading a team of...

In this episode of Everyday Excellence , host Todd Baldwin interviews Tanner Tennyson , Owner of Integrity Roofing & Construction. Tanner shares the journey behind building a purpose-driven roofing and construction company, from overcoming major personal and professional setbacks to growing Integrity into a multi-location business built around quality, accountability, and community impact. He...

In this episode of Everyday Excellence , host Todd Baldwin interviews Matt Balducci , owner of HomeHero Roofing . They explore Matt’s entrepreneurial journey from building and selling his first home service company to scaling HomeHero Roofing, growing a restoration coaching business, and launching The Lighthouse Brotherhood. Matt shares lessons from major business failures, including losing the fi...

In this episode of Everyday Excellence , host Todd Baldwin interviews Jackie Sorensen , third-generation owner of Thorson Heating & AC. They explore what it takes to take over and grow a multi-generational HVAC business while building a leadership style of your own. Jackie shares the challenges of family business succession, transitioning from hands-on technician to business owner, and learnin...

In this episode of Everyday Excellence , host Todd Baldwin interviews Mike Venidis , owner of Good Golly Garage Doors in Phoenix, Arizona. Mike shares his journey from spending 13 years in digital marketing and helping scale a home services agency to building and operating a garage door business firsthand. They explore the realities of moving from advising entrepreneurs to becoming an operator, in...

In this episode of Everyday Excellence , host Todd Baldwin interviews Michael Marvon , owner and Lucas Jones , Marketing Director of Smiley Drain. Michael shares the entrepreneurial journey behind building a marketing-focused plumbing and drain cleaning business, from becoming a licensed plumber at 22 to developing a brand designed around customer psychology, efficiency, and local market presence....

In this episode of Everyday Excellence , host Todd Baldwin interviews Jim Caragianes , CEO of Rose’s Cleaning Inc. They explore how Jim and his wife Rose grew a grassroots cleaning business into a 30+ employee company while maintaining a strong focus on quality, trust, training, and customer relationships. Jim shares insights on building a high-trust team for a business that operates inside custom...

In this episode of Everyday Excellence , host Todd Baldwin interviews Chris Edwards , Co-Founder and Head of Installs of Right This Way Flooring. Chris shares his journey from corporate finance and consulting into entrepreneurship, including acquiring a flooring business with no prior industry experience, growing EBITDA by 2x, successfully exiting, and then returning to the industry to build Right...

In this episode of Everyday Excellence , host Todd Baldwin interviews Stephanie Allen, Co-Founder & Operations leader of AirWorks Solutions, Inc. Stephanie shares how she and her husband, Kevin, built a family-owned HVAC and plumbing company around relationships, operational discipline, and a “better together” culture. She discusses the realities of scaling a trades business, including why ope...

In this episode of Everyday Excellence , host Todd Baldwin interviews Lisa Farley and Dean Wilkinson , owners of Accurate Door. They explore how Lisa and her team have transformed a long-standing Chicagoland garage door business through leadership, personal development, and a growth-focused company culture. Lisa and Dean share how Accurate Door is evolving from a traditional workplace into a “grow...

In this episode of Everyday Excellence , host Todd Baldwin interviews Matthew Green , owner of Blue Duck, a Central Indiana home services company specializing in lawn care, pest control, and Christmas lighting. Green shares the story behind rebuilding his business after growing his original lawn care company to more than $1 million, explaining why narrowing 23 services down to three core areas bec...

In this episode of Everyday Excellence , host Todd Baldwin interviews Matthew Efird, owner of Lighting Pros and Mosquito Joes. Matthew shares how he transformed the seasonal challenges of his Mosquito Joe franchise into an opportunity to build a year-round outdoor lighting business, eventually growing Lighting Pros into a franchise organization. He explains the importance of creating complementary...

In this episode of Everyday Excellence , host Todd Baldwin interviews Tiffany Bailey , CEO and co-owner of Bayside Sod Inc. Tiffany shares her journey of taking over her family’s fifth-generation sod business and transforming it from a traditional B2B sod farm into a diversified company offering delivery, installation, commercial services, and turf care. They explore the challenges of growing a fa...

In this episode of Everyday Excellence , host Todd Baldwin interviews Zane Fonseca , General Manager of Landry Mechanical Inc. Plumbing HVAC & Electric. Zane shares how his experience owning a plumbing company shaped his approach to leadership and helped him navigate the growth of Landry Mechanical from a small home services business into an approximately $18 million HVAC, plumbing, and electr...

In this episode of Everyday Excellence , host Todd Baldwin interviews Jeremiah Wallace , founder and owner of Wallace Roofing & Exterior Construction . Jeremiah shares his journey from overcoming addiction and building a successful martial arts business to launching a customer-first construction company focused on roofing, siding, windows, gutters, and exterior remodeling throughout the greate...

In this episode of Everyday Excellence , host Todd Baldwin interviews Christopher Black , owner of Mighty Dog Roofing of Waynesboro . Christopher shares his unconventional journey from a 35-year career in IT, cybersecurity, enterprise sales, and consulting to building a thriving home services business focused on creating long-term wealth through entrepreneurship. He explains why he chose the franc...

In this episode of Everyday Excellence , host Todd Baldwin interviews Mitch Smedley , founder of Trade Wins Consulting and co-owner of Smedley Plumbing . Mitch shares how he launched a plumbing company during the uncertainty of 2020, grew it into a successful business, and sold a majority stake just five years later—all while building a coaching business dedicated to helping trades entrepreneurs s...

In this episode of Everyday Excellence , host Todd Baldwin interviews Jason Nemes , Founder & CEO of Summit Solutions Roofing & Construction . Jason shares his unconventional journey from network marketing to building one of the fastest-growing roofing companies in Texas, revealing how personal development, disciplined leadership, and a commitment to integrity have fueled the company’s rap...

In this episode of Everyday Excellence , host Todd Baldwin interviews Tim Kanak , President and Owner of Perkins Roofing Corp. Tim shares his remarkable journey from aspiring educator to transforming a small, family-owned roofing company into a multi-branch business with a growing franchise model. He explains how modernizing operations, implementing scalable systems, and building a culture rooted...

In this episode of Everyday Excellence , host Todd Baldwin interviews Kassandra Hornik , owner of Honey Go Fix It, a residential plumbing company based in Dayton, Ohio. They explore what it really takes to build and scale a home service business from the ground up, including the realities of launching a company and initially struggling with zero inbound calls, and the marketing systems required to...

In this episode of Everyday Excellence , host Todd Baldwin interviews Brent Garrett , entrepreneur, business coach, author, and president of Sirius Plumbing & Air Conditioning, Inc. Brent shares practical lessons from building, scaling, and selling businesses, explaining how entrepreneurs can successfully navigate the challenging stage between startup and sustainable growth. The conversation e...