Evernest Property Management Show

How do you become the leading property manager in your market? Spencer Sutton explains how to leverage videos as the ultimate differentiator in property management. You'll learn: The five reasons why you need to be creating video content (and how to get started) How to generate trust via human anchors Marketing secrets to repurpose the content you create and use it to be found by large language mo...

Former Evernester and founder of Veritas Copy, Lucas Wollschlager, shares strategies most property managers don't know that will unlock more clients and empower you to net better deals - all through your social media presence. Want help from Lucas? Reach out to him on LinkedIn. You'll learn: How to build a content strategy that evolves with your business Whether you have to be an influencer to sco...

In the second episode of our marketing series, Spencer Sutton reflects on how to encourage leads to move down your marketing funnel so you can net more clients. You'll learn: The best lead magnets in property management How to leverage email sequencing to convert more leads Why the fortune is in your follow up The difference between a marketing-qualified lead and a sales-qualified lead ===========...

How do you establish an online presence that wins clients? Kayleen vonSchondorf, Director of Marketing at Everrnest, sat down with Spencer Sutton to reveal marketing strategies that property managers need to land more leads, strengthen their brand, and convert clients. You'll learn: What kind of information your website should include to boost your number of qualified leads The importance of build...

AI is everywhere - including in property management. But will it  replace property managers? Jay Berube, Founder of  BetterWho , explains how he leverages AI for property management success in his 3,000+ door business. Reach out to Jay by visiting  BetterWho.com  or emailing jay@betterwho.com . You'll learn: Which tools boost efficiency and maximize your profit potential If AI will replace propert...

Are you using your business to meet your emotional needs? Successful investor Mark Brower is here to tell you how that approach will sabotage your growth and what to do instead. You'll learn: How to determine if your self-worth is tied too closely to your professional success (and how that desperation could ruin your progress) Why it's better to tackle one painful situation head-on instead of livi...

What does it take to become a leader who makes an impact? Where do most newbies stumble, and how can you recover? In this episode, Spencer Sutton shares his insights as Evernest's VP of Marketing through the lens of the book, Leader Shift . You'll learn: What makes a true leader (and why falling short will cost you in the long run) How humility fuels growth The three price points of leadership Why...

How well your employees' personalities mesh is among the most underrated aspects of scaling your property management business. That's why Spencer Sutton sat down with Matt White, an Executive Advisor at Culture Index. Culture Index lays out the potential of each employee's personality, allowing companies like Evernest to match each employee's unique strengths to the demands of every role.  Reach o...

In this episode, Spencer Sutton shares a detailed roadmap to institutionalize your real estate investor clients and set yourself apart as a growth-focused industry asset. You'll Learn: How to help your clients form a portfolio-based investment strategy to amplify their efforts (and their need for your services) Why a good rehab based on market data and comps is worth the time and money How to uple...

In this episode of The Evernest Property Management Show, Evernest's Director of Leasing, Brett Drevlow, joins Spencer Sutton and Matthew Whitaker for an in-depth conversation on what's required to lease rental properties in 2025. Brett highlights the importance of overcoming tenant objections, building trust, and using data-driven pricing strategies. His leasing team handles ~350-400 move-ins mon...

In this episode, Spencer and Matthew sit down with longtime friend and property management veteran  Bryan Jenkins , now President of Gentone Property Management . Bryan brings more than 25 years of experience in the industry, from his early days managing corporate housing for Honda executives in Birmingham to building and selling a regional property management company, leading institutional operat...

In this episode of The Evernest Property Management Show, host Spencer Sutton interviews Jeremy Tallman and Scott Hallberg of T&H Realty Services to learn how these brothers-in-law have kept their rental property owner churn below 15% while managing 1,200 doors. Looking for one-stop shop property management services in Indiana? Get in touch with T&H Realty Services today. You'll learn: Why churn h...

In this episode, Spencer Sutton reveals the six brutal truths that he's learned from growing teams so that you can avoid making critical leadership mistakes that could destroy your property management business. You'll learn: Why  you're   the hardest direct report to manage What the Circle of Insanity is - and how to regain control How to develop discipline Why lifting up the rock and looking at t...

Matthew and Gray sit down with Ray Hespen (Property Meld) to unpack why, in today's market, maintenance execution is one of the biggest levers for NOI. Ray shares fresh data showing how specific maintenance behaviors statistically change renewal rates , why the first 90 days are make-or-break, and how coordinators armed with benchmarks can talk to owners with confidence. We hit alignment of PM/own...

In this episode of  The Evernest Property Management Show , CEO of ProfitCoach Brad Johnson returns to share industry secrets that every property manager should know. Have additional questions? Reach out to Profit Coach on their website  or  Brad on LinkedIn . You'll Learn: The two most difficult transitions all PMs face when trying to scale How to avoid becoming a business bottleneck Why a gradua...

In this episode, Evernest heavyweights Matthew Whitaker, Spencer Sutton, and Gray Hall discuss the biggest lessons they've learned from acquiring more than 30 companies. From unexpected challenges during integration to building the right team and managing owner expectations, this conversation dives deep into what it  really  takes to grow a business through acquisition. You'll Learn: Why an acquis...

In this episode of  The Evernest Property Management Show , hosts Spencer Sutton and Matthew Whitaker chat with Brad Johnson, CEO of Profit Coach. Their conversation delves into the importance of having a solid financial foundation for property management companies, exploring financial performance, revenue generation, and the significance of ancillary services. Brad shares his unique journey into...

In this episode of The Evernest Property Management Show, Todd Reid reveals how the 2008 financial crash wiped out his financing, forced mass layoffs, and pushed him into full-time property management. He reveals exactly how he rebuilt from survival mode to a 470-door property management portfolio with actionable steps that any aspiring wealth-builder could follow. Reach out to Todd on LinkedIn or...

Most property managers think their trust accounts are set up correctly, but many are completely wrong - and that can lead to devastating consequences. In this episode of  The Evernest Property Management Show , Marshall Fulton from Enterprise Bank breaks down the truth about trust accounts, FDIC insurance, and so much more. Contact Marshall on his  LinkedIn  or by emailing mfulton@enterprisebank.c...

In this episode of  The Evernest Property Management Show , property management owner Trent Ratliff tells host Spencer Sutton how he scaled from 200 to 1,000 doors across Atlanta and Montgomery. You'll discover: How Trent accidentally found himself contributing to the 2008 market crash The one decision that changed Trent's life and led to 1,000 doors owned The type of investors that fueled these i...

In this episode of  The Evernest Property Management Show , Spencer Sutton sits down with Courtney Parks, Principal Broker & Director of Operations, Allegiance Property Management, to dive into: How Courtney fell into property management and rose to lead her company What it means to suddenly be the one setting the vision and culture—even when it's not "your" company Why property management despera...

In this episode of The Evernest Property Management Show, Spencer and Matthew sit down with longtime friend and recruiter, Dylan Scroggins — Founder of Kalmar Group and property management's unofficial headhunter. They cover: Why your "founder story" doesn't matter to an A-player (and what  does ) The #1 role property managers get wrong when hiring  When it's time to stop hiring from your network...

What does it  really  take to build and lead a high-performing property management sales team? In this candid and highly practical episode, Spencer sits down with Evernest's Director of Sales,  Hunter Terryn , to pull back the curtain on what makes a killer Business Development Manager (BDM). From early-stage training and culture-fit assessments to playbooks, referral strategies, and what to do wh...

In this episode, Spencer and Matthew pull back the curtain on over a decade of hiring, coaching, and managing salespeople in the property management space. With insights from interviewing hundreds (and hiring over 50!) BDMs, they break down the  8 defining characteristics of top performers —from personality profiles and follow-up discipline to local market mastery and brand representation. Whether...

Thinking about selling your property management business? Whether you're looking to retire, reduce stress, or cash out at the right time, this episode breaks down what you need to know about  selling in today's market . Spencer and Matthew take you behind the scenes of Evernest's acquisition strategy and what they look for, red flags that kill deals, and how to position your company for maximum va...