Energize Your Online Business

For as many reasons as there are to buy something, there are also a lot of other reasons *not* to purchase something.  "I'm just not sure I can afford it"  or  "I don't know if this is the right time for me". ..any of those sound familiar?  If only prospective clients could just hand over their money with no questions asked… *sigh*—but prospective clients want to feel  certainty  in their decision...

So you want to interact with your potential customers, build a relationship with them, and get them to build that "know, like, and trust" factor with you and with your business…and you've probably come to the same conclusion a lot of entrepreneurs do:  "Let's start a free Facebook group!" But as many business owners discover, the reality is far from simple. So before you commit your time and energ...

We've all been there: You flip the calendar over and panic when you see a loved one's birthday fast approaching. Before you know it, you're scrambling around looking for the perfect gift before it's too late.  That right there?  Yep, that's urgency. And it's what humans NEED to take action. Unless we are given an incentive to take action—even for things that we  want —we don't do it. And that's on...

It's the question on every course creator—or budding course creator's—lips: How much money can a course selling business  really  make? The short answer: The sky's the limit! It all depends on YOU and your goals.  Six figures?  Absolutely.  Seven figures?  Nicki did it and you can, too.  Eight figures?  Why the heck not?! But the only way to get to where you want to go is to examine and optimize t...

What would it mean for you if your current yearly income became your new  monthly  income?  Well ,  that's exactly what happened with Circuit Sales System student Victoria Pruett, whose "Launch Your Blog" course has helped thousands of bloggers create, grow, and profit in their online spaces. Before finding the CSS, Victoria was stuck in the "feast or famine" cycle, trying to sell her course using...

Don't get us wrong—as consumers, we LOVE discounts.  20% off that sweater?  Hell yeah! But as a course creator, you might want to think twice before turning to this popular selling tactic… When you're periodically offering discounts, you are essentially training your audience to  wait  for discounts. Plus, you're giving them the perception that your program is not worth as much as you said it was....

Whether it's on the news or in conversation with non-business owner friends, we're surrounded by the consumer mindset everywhere. While it can be very easy to follow the " I'm going to stop spending " or " I'm going to save up " mentality, when it comes to your business, you  have  to think and operate differently. As business owners, we don't have the luxury of staying stagnant if we want our bus...

As entrepreneurs, it's easy to get wrapped up in our own business and assume that what  we  find interesting is something that  everybody  will find interesting. Part of why testing is so important is because it will help you make choices based on what your audience wants and needs versus what you *think* they need (or—even worse—what the gurus are telling you that you "should be doing"). While th...

Do you have a list that's burned out, confused, and exhausted by the way you're trying to engage with them? CSS student Krista joins us today to show us that it *is* possible to turn it around.  After getting into a cycle of throwing an offer out there, and—almost too predictably—discounting it to squeeze out more revenue, Krista's credibility started to erode. In this episode, Krista joins Nicki...

The excitement of putting our offer out into the world can often be met with crippling disappointment when we don't get the sales we expect. However, a lot of business owners then make the mistake of rushing to reach  more  eyes, while sidelining those who didn't immediately click "buy now." But just because someone is not in your purchaser community, doesn't mean they are any less valuable. In th...

Ever splurged on a fancy dinner that didn't quite live up to the hype? Or signed up to a gym membership that's gathering dust as we speak?  We've all experienced the bitter aftertaste of buyer's remorse, and it's probably one we're keen on sparing our own customers (especially in a world where dissatisfied customers often take to social media to rant about their disappointment…). In this episode,...

As the face of your business, there are some tasks that only you can take care of. But if you're draining your energy on all kinds of other things  outside  of your zone of genius, it *may* be time to think about hiring someone. So which tasks should you be offloading? And in what order?  Whether you're a   solopreneur or someone with a decent sized team, listen in as Nicki and Kate discuss the mo...

Live launching your online course four times a year, for over four years?  Sounds like a recipe for exhaustion! But that was Circuit Sales System student Emma Kate's reality as she tried to sell her web design e-course  before  discovering the CSS. Emma Kate knew the unpredictability and rollercoaster of emotions that came with live launching was unsustainable. After joining the CSS, it took her ...

Most business owners have (at least!) one task on their to-do list that they just want to avoid forever. Whether it's writing, sales calls, or grappling with technology, the mere thought of it just fills you with dread. But no matter how much you procrastinate, you probably know by now that it's not just going to magically disappear. Sooner or later, we have to face it–but it doesn't have to be as...

Making mistakes is a natural part of life–and *sigh* one of the joys of being human. But instead of fearing our slip-ups, we should actually embrace it when things go wrong. It's just like that old adage about Thomas Edison and the light bulb: He didn't fail once, but he did succeed in finding 10,000 methods that didn't work! Even our very own Nicki Krawczyk, multi-seven-figure entrepreneur and fo...

All entrepreneurs know the highs and lows that come with running a business. But when things go wrong and we don't get the results that we want, it can really shake us.  So how can we avoid those dreaded freak outs and proactively find solutions? In today's episode, Nicki and Kate dig into the very practical steps you can take when you are faced with entrepreneurial challenges, no matter how big o...

As a business owner in the online space, it can often feel like your business has to come above all else, even at the expense of our family or our own health. But we shouldn't have to choose between being a successful business owner or actually enjoying life. Circuit Sales System student Lisa's story proves it doesn't have to be one or the other. When life changed in a way she could never have pre...

There's no doubt about it, nailing down the value of your offer can be confusing for course creators.  Is this number too high?   Is it too low?  But just because it's not easy, doesn't mean you should throw the whole concept out the window (as tempting as that may seem…).  The value of your offer gives people more context into your program and why it  truly  is worth it. While there's no magical...

Alyssa McGrew is a branding strategist, who helps businesses establish a truly unique brand identity. Growing tired of the never-ending logo revisions with clients, she is looking to move away from the "done for you" model and introduce more automation into her business. Listen in as Nicki offers expert guidance around launching membership programs, and how to decide which offer you should put on...

There's no better way to grow your business quickly than by creating and implementing a great ads strategy. That being said, there is one crucial little step that you need to take before you start putting money into paid ads.  This episode will help you avoid the mistake many business owners make when they rush into paid ads, hoping to generate as much revenue as they can, as quickly as possible....

Carolyn Robistow helps entrepreneurs who want to feel more in control of their drinking. She's feeling stuck trying to nail down the value of her offer, and doesn't want to be seen as disingenuous by inflating it too high.  So where do you draw the line when it comes to showing potential buyers what your offer is *actually* worth to them? In today's Laser Coaching call, Nicki gives advice on the m...

We can't emphasize this enough: messaging is the  lifeblood  of your business. The quality of your messaging directly correlates with the revenue you generate. In our last episode, we started digging into the fundamental copywriting concepts that will sharpen your writing skills and today, we are delivering the next dose of copywriting wisdom in this two-part series on messaging.  Want to uncover...

The hardest business to write for is always your own, so you're definitely not alone if you find creating messaging for your business challenging. This checklist of 10 essential copywriting techniques will not only make the process a lot easier, but will also convert more customers. With Nicki and Kate's backgrounds in copywriting, there's a lot to dive into here, so we're splitting this checklist...

Kendra Perry is a former functional health coach turned online business strategist for health and wellness coaches. Before finding the Circuit Sales System, she was burnt out from marketing her programs using live webinars and sales calls. Fast forward to today, and you're more likely to find her on top of a mountain in Italy sipping an Aperol Spritz as she watches the sales roll in. In less than...

If you really want to be able to control the people that are coming into your orbit, there is no better way to do that than with ads. But running ads often comes with a lot of trepidation.  Will I just be throwing money away? What if I reach the wrong audience? Can I really compete with bigger companies?  These are all valid concerns but while many business owners (especially newer ones) feel a lo...