Endless Coffee Cup: Digital Marketing Education

Sue Grabowski joins Matt to discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet volatile channel? Facebook’s changes have exposed social media for what they are - ad platforms! because they have to make money, their product is people. Of course, people’s data...

Matt and audience favorite Mike Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they their behind-the-scenes stories as trainers. Get a few tricks of the trade and hear how trainers can be effective - beyond their material.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement and marketing. They discuss how the fan experience has changed dramatically with the rise of e-sports leagues, immediate video highlights and in-game experiences. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. How do we value music? Our value of music has changed as the medium of music has changed. From large vinyl records that were difficult to transport to CD’s, MP3’s and now streaming music services, music has become more portable, but less tangible. Because of that, our value of music and how muc...

Matt and Ben read through the latest marketing headlines and discuss the reality behind the articles. They point out blatant contradictions from the same writers or publishers and guide you as to how to insulate yourself from over-hyped sensationalism.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts. While the obstacles to good usability are well documented, Kim and Matt work through the common objections, difficulties and solutions. While suggesting testing plans and constant reviews, they maintain the focus on the bottom line of testing - improved business. It all comes down...

In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples as we go along. Learn more abo...

Sometimes the simplest of changes can increase your website's effectiveness. Matt Bailey interviews Kim Krause-Berg in the latest installment of his Endless Coffee Cup podcast. Kim is a recognized industry expert on usability testing. In our conversation you'll hear dozens of ideas to improve your online business! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career. If you have ever been curious about sport is marketed off the field, then this show will be a treat! There is a significant difference in marketing a product that may do well, or may fail miserably. Sports is one of the only produ...

Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason share about what makes a great Social Media Campaign. Matt and Jason both share about campaigns they’ve worked on as well as campaigns that have their attention as an example of great execution. They talk about the common elements that come together to develop, define and execute a strategy. They wrap u...

Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and steps to evaluating ideas throughout this podcast, along with a healthy dose of real-life stories and accounts from both Matt and Mike. They cover a lot of ground - everything from how entrepreneurs seer the world, to deciding which ideas to gro...

Holiday Marketing Trends After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of marketing? It may surprise you. Some older, channels have become incredibly reliable at producing an incredible ROI. Some new channels have not lived up to the promise. In a different format, Matt provided a "single serving" of content, as he is busy wo...

In this conversation, Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards, and core skills necessary for this industry. How does one go about developing a standard competency for a young industry? Most of the digital marketing skills have between 15-5 years of accepted skills, and some have yet to be formalized. We discuss the importance...

This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many years in the digital marketing industry, and our paths converged years ago. We both have a passion for teaching people, and Mike has pioneered multiple ways to do just that. After his teaching company, MarketMotive, was acquired by SimpliLearn, Mike's new pass...

My brother Ben joins me again to talk about analytics, testing, and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experience. We discuss analytics to start, but we move quickly into the areas of user testing. We talk about low-cost, highly efficient methods to improve the website experience, increase conversions, and find...

In this episode, my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He has consulted with some of the world's biggest brands, as well as with Analytics companies. And (as I tell people) he may be my brother, but he is the best analyst I've ever worked with. The discussion centers around a recent eMarketer survey on measure...

So - What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is?  Sue joins me as we explore our rhetorical roots and survey Aristotle’s work. Written more than 2,000 years ago, his book provides a systemized development of persuasion and how to engage an audience. Going back to our college days, we discuss how rhetoric is...

Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create so many miscommunications? We explore the science behind human communications and how electronic media exploits the worst of communication’s faults. However, we also try to identify means of dealing with electronic communication and overcoming its nu...

In this episode, Matt is on his "UK Speaking Tour.” One of the highlights of his time in the UK is meeting up with one of his best friends in the business, Brian Mathers.  Brian is one of the most respected marketing voices in the Scottish business community. He regularly teaches seminars around the country and consults with businesses about their online marketing.  Brian spent over 20 years in th...

Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience built a foundation to do many things in life, and not just a single career. Those experiences centered around specific classes or subjects, and we both attribute our love of rhetoric to our professor, Dr. Kim Phipps. We answer frequent questions we receive in this episode, s...

Words are central to this episode. How words are used, interpreted and abused. Words are powerful influencers and invite us to participate, or words can be repelling - pushing us away. Our discussion starts from Agency practices; the evolving “advertiser” from Mad Men to today. Creative processes, design, and review structures have to change with the commoditization of many typical agency practice...

Shiny Things Headlines dominate the early part of the show, as we begin with a study that reveals that the majority of Fortune 500 marketers are looking for the next “silver bullet” market shifting technology.  This serves up the rest of the show as we talk about why people tend to get distracted by shiny things. We then move into one of the shiniest things - the Internet of Things! We also move i...

The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this produced? Matt and Sue cover headlines that attempt to assign a value to content, describe reader behavior, and assign responsibility for measurement.   A variety of content models are covered, and the discussion ultimately...

What makes Marketing Authentic? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity.  Does Authenticity mean accurate? Truthful? Caring? Personal? Let’s dig into the meanings and implications of authenticity. However, this leads us into other areas of marketing and provide some honest introspection on what marketing really i...

Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas of client expectations and asking better questions about your target market.  Matt loses his mind over a headline about "Big Data” which brings us into a discussion about data, customers and customer relationships. Of course, 'Sexy Data’ comes up as the alternative to...