Elevate and Accelerate

In this episode of Elevate and Accelerate, Zack challenges you to consider a brand is a story, and a great brand is a story that your customers share for you. You want leads to grow your business, but thousands of poor matches don't convert to thousands of great clients. Today, Zack explains why sharing the authentic story behind you and your business can help grow your passions. In this content f...

In this episode of Elevate and Accelerate, we are joined by the Ryan Ruff, Senior Content Producer at Celebrity Branding Agency, the leading agency in authoritative content creation and strategy. Ryan and Zack dive into the common thinking behind most social media strategies today, and how it is drastically missing the mark, hindering your potential growth. This and more in today's episode of Elev...

In this episode of Elevate and Accelerate, we are joined by the Tenth Muse herself, Tresa Chambers. Tresa is a former journalist with Time Magazine, a writer, an editor, a marketer, and a project manager with over 25 years of experience. Tresa combined her talents and experience in helping creatives formulate clear visions for their businesses and founded Tenth Muse Enterprises. She now helps arti...

In this episode of Elevate and Accelerate, we challenge you to consider whether you are really after leads. Our host Zack Viscomi proposes that you are not. In fact, you see leads as the solution and the goal, whereas Zack sees leads as the band-aid. You want leads to grow your business, but thousands of poor matches don't convert to thousands of great clients. Today, Zack explains why a Media com...

In this episode of Elevate and Accelerate, we talk business. No, don't take out your spreadsheets and calculators. No not the fountain pen either. We are going deeper. Brandon Archer is a life coach, mentor, and teacher with over 20-years-experience. A few years ago, life gave Brandon a beautiful opportunity to grow and find help on his journey, he had a heart attack.  Archer's extensive expe...

In this episode of Elevate and Accelerate, examine the how the power of storytelling can shape your powers of negotiation. Carol Barkes is an innovative conflict resolution expert in the ground-breaking science of neuro mediation. With over a decade of experience advising top achieving clients, corporations and entities such as Amazon, the USAF, HP, and the UN. Her process includes coaching and ed...

In this episode of Elevate and Accelerate, we examine financial wellness habits and techniques of the ultra wealthy. A Private Wealth Advisor with over 18 years of industry experience, Homer has dedicated his practice to working with business owners and families of wealth with complex financial planning needs. His mission is to simplify the lives of his clients by quieting the noise that surrounds...

In this episode of Elevate and Accelerate, we unroll the blueprint to a balanced and holistically healthy life with Dr. Crystal Nelson. Dr. Crystal Nelson is a highly esteemed Board-certified Psychiatrist, Published Author, National Speaker, and the Founder of Blueprint Psychiatry - a mental health and wellness center offering a full range of psychiatric services in Newnan, GA. With over 17 years...

In this episode of "Elevate and Accelerate," we delve deeper into "The Story Mindset." Continuing our exploration of the elements that constitute a compelling narrative, we examine why it is imperative for business owners, entrepreneurs, and growth-minded individuals to craft their own story. Without taking control of our narrative, someone or something else may shape it for us. Today, we dissect...

In this episode of Elevate and Accelerate we take a journey back to 40,000 BCE. Inside a cave in ancient France, our distant relatives tell each other stories to make sense of their seemingly chaotic existence. Shrouded in darkness, they begin to make light. Today, we will examine how central story is to the human existence. The central point...everyone is either telling a story about who they are...

In this episode of Elevate and Accelerate, we take a journey to the cross roads of purpose and profit. Not in the sense of monetary value per say. More so an examination of how aiming at a worthy purpose puts you on track for wins across the spectrum of life. Today, we are joined by Dr. Melissa Alexander, Ed. D., MAC (or more widely known as "The Purpose Profitess" by her clients and friends) is a...

In this episode of Elevate and Accelerate, we dive deep into the world of social media and its incredible power to help you establish and boost your authority in your niche or industry. Whether you're a budding entrepreneur, a seasoned professional, or just someone looking to increase their online presence, this episode is a must-listen. Joined by Ryan Ruff, Senior Content Producer at Celebrity Br...

Welcome to the latest episode of Elevate and Accelerate! In this episode, Zack welcomes Ryan Ruff, Senior Content Producer at Celebrity Branding® Agency, for a dive deep into the world of social media strategy, shedding light on a revolutionary approach that lets business owners thrive without making any compromises for results. In today's digital age, the pressure to succeed on social media can s...

It's time to define "your why!" Oftentimes we tell ourselves that our life's story isn't worth sharing, or that we couldn't imagine what someone would gain from listening to our story. This couldn't be further from the truth! On the latest episode of Elevate and Accelerate, Zack is here to tell you that your story most certainly matters! Listen as he explores how you can craft your core story, as...

On the latest episode of Elevate and Accelerate, we're joined by Dr. Heidi Gregory-Mina, esteemed business psychologist, professor, and author, to discuss the integration of academic research into real-world application. Her services are designed to help individuals and organizations improve their performance and achieve their goals through a better understanding of the science of human behavior....

On the latest episode of Elevate and Accelerate, we welcome Rob Greer, Chief Operating Officer of Rove Pest Control, who has a unique expertise in developing effective teams to enhance a business. Rob shares his experiences from growing different businesses, as well as the importance of leveraging your unique story to enhance your relationships with your team. This episode is packed with helpful c...

Staying in front of your prospects and current clients with engaging content is a vital part of your success in today's day and age. On the latest episode of Elevate and Accelerate, we welcome Ryan Ruff, the Executive Producer and Head of Content Production at the Celebrity Branding Agency, to discuss the importance of content creation for business owners. As a former NBC Television News Anchor an...

Welcome back to a brand new installment of Elevate and Acclerate! On today's episode, we're joined by Carlos Samaniego, Founder & President of Tax Debt Consultants LLC, who shares his fascinating story of dealing with debt. Carlos had gone years without paying his taxes and ultimately faced the consequences, navigating complex conversations and solutions with the IRS. Now, he's taking those ex...

We're back with an all-new episode of Elevate and Accelerate! In this episode we going to show you the simple formula for how you can build your own CelebrityExpert Brand. We call it The Business Trifecta–Media, Marketing, and PR. When these three elements of your business are working optimally, you will grow your business faster. The Business Trifecta are three levers of your business that all ne...

On the latest episode of Elevate and Accelerate, we're picking right up where we left off when it comes to building a Celebrity Brand. This time, we're diving into the pivotal role that marketing plays within your Celebrity Brand and connecting with your intended audience. Joining us on this episode is the Chief Marketing Officer of the Celebrity Branding Agency, Guy Colangelo, who brings a high-l...

Over the next few episodes of Elevate and Accelerate, we're exploring the foundation of creating a Celebrity Brand. It all begins with The Business Trifecta–Media, Marketing, and PR. On this episode in particular, we're going to be focusing on Media. It's vitally important to remember that Media acts as a medium for sharing your story and getting your brand exposure. We'll dive into the various fo...

What is a Celebrity Brand? It’s probably not what you are thinking, and it is foundational to helping you grow your business faster. Everything we do is based on the fundamental principle and is our complete business philosophy and that is simply: People Buy People. Your prospect and customer would rather make their buying decisions based on you as a person instead of dealing with a company that h...

Elvis Presley once said "Values are like fingerprints. Nobody's are the same, but you leave them all over everything you do." and that couldn't be more true! On the latest episode of Elevate and Accelerate, we're focusing on the most important part of who you are as a person and how you can communicate your story. Let's get started! Timecodes: 0:42 - Recapping last episode and how your core story...

What is story? How does it influence us as humans? How does my story factor into my business? These are all vitally important questions we're diving into in the latest episode of Elevate and Accelerate! Zack breaks down the core elements that exist within a good story and why we tend to connect with some stories over others. Additionally, he showcases how you can begin crafting your story and leve...

Welcome to Elevate and Accelerate! Hosted by Zack Viscomi, President of the Celebrity Branding Agency, we'll explore a wide array of topics concerning entrepreneurs and their businesses. At CBA, Zack and his team help entrepreneurs and professionals become the recognized celebrity experts in their field in order to grow their businesses faster. On our very first episode, Zack dives into one of the...