eCommerce MasterPlan

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical st...

A quick update from Chloe on what’s happening for episode 500, AND you can be involved. Get involved >> https://ecmp.info/500 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources...

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing.  Hit PLAY to hear:   T...

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.  Hit PLAY to hear:   Plus by Design’s...

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.  Hit PLAY to hear:   The importance of CRM in eCommerce  How to start building your CRM strategy  Going about doing a CRM audit ...

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopif...

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.  Hit PLAY to hear:   Emily’s exciting eCommerce journey  Why brands should leverage customer feedback in their marketing s...

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store.    Hit PLAY to hear:   Paul’s eCo...

Yup, we're doing another multi-guest mashup! This time we're asking SEVEN eCommerce Tech specialists for their answer to this question:   "What is your top tip for Tech Stack Optimisation in 2024?"  Tech Stack Optimisation – but what’s that??! I hear you cry.  Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end system...

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials.    Hit PLAY to hear:   Kate’s e...

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future.  She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance.  Hit PLAY to hear:   Sarah’s B Corp journey  Why businesses need to work on continuous improv...

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.    Hit PLAY to hear:   How customer feedback became a catalyst for change at Priory Direc...

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.    Hit PLAY to hear:   Bare Kind’s family business transformation  Why they decided to focus on profitability over...

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce gre...

Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £...

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months. Hit PLAY to hear: Their strategy for selling refurbished goods How SE...

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading. Hit PLAY to hear: Freddie’s eCommerce journey About CosyPanda main product What Freddie thinks about doing wholesale, trade...

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode. Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including: Barney Waugh, TikTok Ben Muir, Unsociable - ads expert Manisha Taparia, Shipbob - ops expert Thiago...

James Barron is a fashion buyer. With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion. Hit PLAY to hear: James’ eCommerce journey The Importance of Understanding the Customer’s Persona in Buying Tips for Successful Buying In Brands and Products...

Every January, we come up with an episode that serves as your comprehensive guide to achieving success. This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are: Emily Long from Genie Goals, Rosie Bailey from Nibble, Kathleen Sullivan Garman from SullyGarman & Associates, Peter Beckman from Treyd, Anita Kulkarni from SHOPLINE, Dave Smallwood from Su...

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024... Hit PLAY to hear: What events you should attend How to maximise these events Must-attend eCommerce events in the UK Must-attend eCommerce events in the US Tips for attending virtual events Taking a sustainable approach to events and conferences Key t...

Haydn Parks is a CRM specialist. He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur. Hit PLAY to hear: Haydn’s eCommerce journey Why defining the goals is the first step The importance of data in identifying opportuni...

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago. Hit PLAY to hear: Arin’s journey into eCommerce How Naturepedic found success with affiliate and influencer marketing Their st...

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers. Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year. Hit PLAY to hear: Michele’s accidental eCommerce journey from Etsy to Shopify...

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items. Founded in 2010, they now have over 25 million users who have purchased over 100 million items. Listen to discover: Bartosz’s eCommerce journey What a product eCommerce business can learn from a digital eCommerce business How G2A became t...