eCommerce Evolution

In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growth They explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael debunks common misconceptions about direct mail—hig...

In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversions. This episode is packed with actionable strateg...

In this episode of the eCommerce Evolution Podcast, I sit down with Dean Brennan, CEO of Heart and Soil Supplements, to unpack the meteoric rise of this innovative health brand. From zero to $50 million in just three years, Heart and Soil has disrupted the supplement industry with its focus on nutrient-dense organ meats and regenerative farming practices. Dean shares invaluable insights on buildin...

In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-building strategies, this episode is packed with actionab...

Dive deep into the minds of online shoppers with Jon MacDonald, founder and CEO of The Good, as he unpacks the psychological forces that shape e-commerce behavior. In this episode, Jon and I explore key insights from his new book, Behind the Click, offering actionable strategies for e-commerce brands to enhance their digital customer experience and boost conversions. Key topics discussed: Understa...

The best brands do things differently. Jimmy Kim has taken a unique approach to growing Sendlane from obscurity to becoming one of the fastest-growing ESPs on the market. As both a former brand owner and a current tech leader, Jimmy brings a fresh perspective to DTC. He explores what he refers to as the "retention revolution," the need to rethink email strategies, and the changing landscape of DTC...

In this episode, Ashly Knox from Henson Razors shares the unique story of how an aerospace machinist teamed up with digital marketers to build an 8-figure razor company. Henson Razors defies typical eCommerce conventions by focusing on a single product, avoiding discounts, and obsessing over cash flow and core financial performance. Ashly discusses the key principles that have fueled Henson's impr...

In this episode of the eCommerce Evolution Podcast, Eugenia Chen, founder of PandaLoon and CEO of Huxley Media Group, shares her secrets to creating viral content that can propel your brand to new heights. Discover the science behind crafting videos that captivate audiences, drive engagement, and boost your product's visibility across multiple platforms. Key Takeaways: -How PandaLoon drove 30 mill...

You've heard that creative is KING. In reality, it's probably King, Queen, and more. In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé Nast. Dara shares her wealth of knowledge on crafting ad creative that truly converts, diving into...

In this episode of the eCommerce Evolution Podcast, Tomer Hen, CEO and co-founder of Switch Supplements, shares his secrets to leveraging affiliate marketing and influencer relationships to drive explosive growth for your brand. Discover how Tomer took Switch Supplements from zero to $30K in recurring revenue in just eight weeks and how you can apply his strategies to your own business. Key Takeaw...

In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true profit drivers. Key topics and lessons covered in t...

Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier. That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt:  Seller Fulfilled Prime (SFP) Amazon Marketing Cloud (AMC) Matt's diverse background made for a great interview. He spent six years with the Dallas Mavericks (and...

I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one. Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of shirts and is now available in 500-600 stores, in...

In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for entrepreneurs looking to maximize their b...

We've all dreamed of quitting Amazon. And it's hard to argue with 800% growth in 4 years.  That's why I was so excited to sit down with Sean Reyes, founder of ShockSurplus.com. I wanted to discuss Sean's journey of growing his business by 800% in just four years, his decision to break up with Amazon despite it accounting for 70% of his revenue at the time, and the importance of thinking like...

Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon?  In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Prime Day momentum, this episode covers everyt...

I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me.   Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hire the right managers, and build a team tha...

You probably know him from the YouTube ad that begins with  "YouTube beats Facebook every time…"  ‍ In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth.  ‍ Key takeaways include: - Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads ex...

Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Jimmy Sansone ( https://www.linkedin.com/in/jimmy-sansone-aa80b881/ ) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Chapters:  (00:00) Introduction and Jimmy’s Background (11:42) Early Days of The Norm...

Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Jeremy Horowitz ( https://www.linkedin.com/in/jeremyhorowitz1/ ) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Chapters:  (00:00) Intro (01:58) The State of eCommerce (12:39) Constructing a Healthy P&L (22...

Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Jeff Cohen from Amazon ( https://www.linkedin.com/in/jeffreycohen/ ) about amazon ads news and trends.  __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (07:54) Vertical Video for Sponsored Brand Video (15...

Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Brayn Porter ( https://www.linkedin.com/in/jbryanporter/ ) about how to build a brand on Amazon.   __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction (04:11) Simple Modern’s Founding Story (17:42) Demand Capt...

Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks about the parallels between parenting and running a business.  __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (03:12) Lesson 1 - Where All Making It Up As We Go (06:58) Lesson 2 - You’re Never Really Ready...

Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Kyle Fraughton ( https://www.linkedin.com/in/kylefraughton/ ) about ambassador programs and the power of UGC.   __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (02:40) Kyle’s Background  (03:53)...

Brett Curry ( https://www.linkedin.com/in/thebrettcurry/ ) talks to Sean Frank ( http://twitter.com/SeanEcom/ ) about what it takes to win as a DTC brand in 2024.  __ Sponsored by OMG Commerce - go to ( https://www.omgcommerce.com/contact ) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (01:18) The Operators Podcast  (06:30) Ridge’s Backgrou...