eCommerce Badassery

Instagram announced two big algorithm changes in May 2024... not everyone is happy about it. In this episode of the eCommerce Badassery Podcast, I'm breaking down the details of these algorithm shifts, what it means for creators on the platform, and what's working right now on Instagram.   _______ Get the Full Show Notes http://ecommercebadassery.com/278   _______   Let's Connect Website: http://e...

If you're struggling to stay consistent with your email marketing, the newsletter format might make your life a lot easier.    Giving yourself structure and engaging more of your audience at once could increase your overall deliverability and revenue while relieving the stress that comes with consistent email marketing. _______ Get the Full Show Notes http://ecommercebadassery.com/277   _______  ...

How do you get repeat customers to keep shopping with you if you don't have anything new?   I recently chatted through this with a client on a strategy call to figure out how she could get her repeat customers to buy more of her evergreen items so her and her team could get off the hamster wheel of monthly new product launches and marketing events.  _______ Get the Full Show Notes http://ecommerce...

What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have.    Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them,...

Profit strategist and debt whisperer Ciara Stockeland is joining us for a candid conversation about the importance of setting profit goals and how to calculate for your business.  Get ready for a little tough love and set time aside in the next 2 weeks to take action on what you learn.    _______ Connect with Ciara & Get the Full Show Notes http://ecommercebadassery.com/274   _______   Let's C...

2024 is turning out to be a tough year for product-based businesses. The data says the economy is fine, but the state of revenue for small businesses tells a different story.  While the majority of what's causing this is out of your control, that doesn't mean you're helpless. There are plenty of things you can start doing TODAY to make a measurable difference in your business and we're diving into...

Meta Ads are changing rapidly, and our new resident ads strategist in the Lounge Membership schooling us on what it takes to be successful with ads in 2024.  What We Cover:  Advantage plus tools Budgets Creative Managing expectations _______ Join the Lounge Membership http://ecommercebadassery.com/membership   _______ Full Episode Show Notes http://ecommercebadassery.com/272   _______   Let's Conn...

While building a busy isn't easy it is SIMPLE. There's a method to the madness. In this week's episode, we're diving into the main pillars of a successful business and the things we should all focus the majority of our time on.   _______ Full Episode Show Notes http://ecommercebadassery.com/271   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommer...

Corporate retail buyer turned eCommerce store owner, Kristin is the founder of the multi-6-figure gifting brand, Bocu, a retail strategy coach for makers and independent retailers and host of the Buyerside Chat Podcast.  Like me, Kristin is on a mission to help product biz owners implement big retail strategies to scale their business profitability with ease.  I had such a blast talking to Kristin...

Tune in for big changes at eCommerce Badassery   _______   Lock In Current Lounge Price http://ecommercebadassery.com/membership   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate,...

Some days it seems as if the words entrepreneur and overwhelmed mean the same thing. Doesn't matter who I speak to, how big their business is, or how many team members they have... at the end of the day, there is so much to do and not enough time to do it.    While I don't get this right 100% of the time, I do have a handy trick that when I take a moment to implement, it gets me back on the right...

When was the last time you actually audited your marketing strategy to see where and how you could make improvements?   This week I'm diving into 3 quick tips to help you optimize your strategy and refine your messaging so you can better communicate with and convert your customers.   _______   Email Badassery Waitlist http://ecommercebadassery.com/email-badassery   _______   Full Episode Show Note...

Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less? Tune in to hear how!   What You'll Learn:  A focused strategy to simplify your marketing How you can get attract the perfect customer for your products Episodes Mentioned 197. What to Do When Business Feels Hard http://ecommercebadassery.com/197   160. How to Deal W...

Shopify just released over 100+ product updates designed to help you run your eCommerce business. From app features to new product structures and tiny updates to help you run the day-to-day of your business. I'm diving into the must-know updates, giving you insights into whether or not something makes sense for your business, and even sharing some workarounds for Shopify Plus exclusive feature rel...

On a scale of 1-10, how alone do you feel in your business?   One of the things Lounge members tell me they love most about the program is being on live calls and in the community with other eCommerce entrepreneurs.    Hearing their stories, experiences, wins, questions, etc. sparks ideas they hadn't thought of on their own and inspires them in their own businesses.    And that's what I'm bringing...

Does size matter? Not when it comes to your email list! While yes, more subscribers typically means more revenue that's only true if those subscribers are engaging with your emails and buying your products.  Regularly cleaning your email list means better metrics and better deliverability.  Tune in to hear my process for identifying your unengaged list, how to try and reengage them, and knowing wh...

I love a good software tool & I make it a point to research and share my favorite ones to help you streamline your business and make you more money... But... there is actually such things as too much software - especially when it's not the right fit for your business at the moment.  Tune in to hear how I recommend you evaluate your current software tools, what you should work on optimizing, an...

How many marketing/visibility/sales strategies are you trying to do in your business right now? How many of them are you super confident in that you're going a great job? More often than not... less is actually more. Tune is to hear how to break down what does or doesn't make sense for your business right now, and how at least one entrepreneur actually increased her revenue & profit by 25% whe...

Customer feedback. It's one of those things I think we all know we SHOULD do and often have plans to do… but typically struggle to take action on. But getting feedback from your customers is such a powerful tool for your business. It can give you insights into what you're doing well and not so well. It can highlight ways you can improve your messaging or your products. It can give you hints on how...

This week on our year end recap series we’re diving into your email marketing review. Whether you’re monitoring your email on a regular basis or you set up your automations 2 years ago and haven’t looked at them since… this episode is for you.    First we’re gonna walk through some high-level numbers so you can get a quick sense of how your program is performing and then we’re dive into some of th...

It’s that time of the year friend. The time where we want to curl up on the couch and watch our favorite holiday movies. Home alone, Christmas Vacation, and Elf are my favorites.. In that order.    But before you completely check out on your business please take some time to reflect on Q4, especially while it’s still fresh in your mind, and for the entire year.   Tune in to hear what metrics you s...

Get ready to dive into some deep year end review... but right now keep selling and serving your customers 🖤

Black Friday might be over, but there’s still plenty of time to capitalize on the Q4 shopping season. Whether you’ve struggled to hit your goals so far or you just need a little boost to keep going, (the holiday season feels soooo long doesn’t it?) this episode is sure to hit the spot. Today I’m covering 6 strategies that you can pick and choose from to ensure you don’t lose momentum over the next...

2023 has been a weird year for product-based biz owners and Katie and I are diving into what we've been hearing behind the scenes from our clients and students.  As expected, most small business owners are experiencing the SAME problems, issues, etc. they're just not talking about it in public forums. This episode is a great reminder that you're not alone... But more than that we're diving into ou...

We're getting deep on this week's podcast with Ellie Lum, founder of Klum House.  Ellie is sharing her story of making a huge pivot in her business in 2022, what she learned along the way, and what she would do differently if she were starting a new product business today.    _______   Full Episode Show Notes http://ecommercebadassery.com/255   _______   Want to Say Thanks?  https://www.buymeacoff...