E-Coffee with Experts

In this episode of E-Coffee with Experts, our host Ranmay chats with Dana DiTomaso, Founder & Lead Instructor of Analytics Playbook and President of Kickpoint. Dana shares how she got started in the early 2000s, what’s changed (a lot), and why she’s now laser-focused on analytics over rankings. She opens up about common mistakes agencies make when scaling, how to spot red flag clients early, and w...

In this episode of E-Coffee with Experts, Chad De Lisle, Wizard & VP of Marketing at Disruptive Advertising, reflects on the evolution of marketing since 2007, highlighting key trends and lessons learned along the way. From the increasing importance of AI in marketing to the rise of short-form video, Chad shares how marketing strategies have shifted to focus more on data-driven decisions, content...

In this episode of E-Coffee with Experts, our host Ranmay sits down with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital, to dive deep into the evolving landscape of SEO. Natasha shares her unconventional journey from a background in childhood studies to becoming a leading voice in SEO, recently speaking at Brighton SEO. She unpacks why better reporting trumps better mat...

In this episode of E-Coffee with Experts, Emily Murrah, Director of SEO & Communications at Neon Canvas, breaks down how her team manages SEO for 300+ orthodontic and dental clients, all in the same niche, without falling into content or link-building duplication. She explains how AI is transforming search behavior, why context is now critical in content, and how her team fosters creativity and di...

In this episode of E-Coffee with Experts, Tyler Lane, CEO & Founder at Session Interactive, breaks down what separates winning agencies from the rest. He shares how his team leverages senior-level experience, real data (not vanity metrics), and deep business immersion to deliver meaningful client outcomes. Tyler and Austin dive deep into strategy-first thinking, avoiding surface-level audits, and...

In this episode of E-coffee with Experts, Austin sits down with David Hunter, CEO at Local Falcon and Epic Web Studios, a groundbreaking local SEO visibility tool used by over 125,000 businesses. David reveals how a frustrating pattern in client conversations (“I’m already #1!”) led to the invention of geo grid rank tracking, a visual map that proves how your rankings change based on physical dist...

In this episode of E-Coffee with Experts, we sit down with Seth Trammell, Director of SEO at KlientBoost to unpack the future of search in the age of Large Language Models (LLMs). From Google’s latest updates to the shift toward user-first strategies, Seth shares sharp insights on content quality, reputation management, structured data, and the evolving role of backlinks. You’ll hear why Seth beli...

In this episode of E-Coffee with Experts, host Austin chats with David Wilson, EVP of Digital Marketing & AI at Zozimus - Boston Marketing Agency, about the seismic shifts AI is causing at the top of the marketing funnel. From SEO to paid ads, David breaks down how ChatGPT, Google’s AI overviews, and other LLMs are reshaping how users discover, compare, and buy products, shortening sales cycles an...

In this episode of E-Coffee with Experts, our host Austin chats with Joshua Jacoby, Owner & Operator at My Favorite Web Designs, to dive deep into how AI is changing the world of SEO. He explains why blindly using AI to write blogs can hurt your rankings, and how Google actually sees AI content. Joshua shares smart ways to use AI tools like Eleven Labs for audio, and breaks down what AI video can...

In this episode, our host Austin chats with Rahul Alim, President & CEO at Custom Creatives. He shares how walking out of his job and making sales calls from a parking lot turned into building Custom Creatives and scaling Thinker AI to six-figure months. Rahul breaks down how agency owners can escape burnout, hire smarter, and sell faster. He reveals the biggest hiring mistakes that cost him years...

In this episode of E-Coffee with Experts, our host Austin sits down with Todd VanDuzer, Co-Founder & Owner of two medical practices (Natural Med Doc & 12 Vein Clinics) across the United States. Todd shares his incredible journey from starting a small tutoring company in high school and living out of a van, to building a nationwide medical-marketing empire. He opens up about the lessons learned alo...

In this episode of E-Coffee with Experts, Jeff Kaufman, Vice President at L2TMedia, shares the critical role first-party data plays in driving real dealership growth, and why most dealers are still underutilizing it. Jeff breaks down the difference between first-party and third-party data, revealing how car dealerships can capture high-intent leads through owned data sources like CRMs, websites, a...

In this episode of E-Coffee with Experts, host Austin sits down with Laura Silvestre, SEO Project Management at Thryv, to talk all things SEO in 2025, from evolving content strategies to the ethical use of AI in digital marketing. Laura shares what’s no longer working (hint: publishing blogs alone won’t cut it), and how Thryv’s global SEO team is using AI tools, FAQ-based optimization, and real en...

In this episode of e-Coffee with Experts, host Ranmay sits down with Jean-Guy Leconte, Director of SEO at AT&T, to dive into the evolution of SEO over the past two decades and where it’s heading in 2025 and beyond. With 24 years of hands-on experience, Jean shares his journey from the early days of AltaVista and Ask Jeeves, to leading SEO at global enterprises like Verizon and now AT&T. He reveals...

In this episode of E-Coffee with Experts, our host Ranmay chats with Celeste Gonzalez, Director of RooLabs, to share how she broke into the SEO world without a traditional background, got hired through a cold DM, and carved a path in a fast-changing industry. We dive into the real challenges of local SEO in 2025, including the rise (and misuse) of AI-generated content, why “good SEO is still good...

In this episode of E-Coffee with Experts, host Ranmay chats with Brent Bowen, Owner of Sparkcade Marketing, about his wild ride from the Fortune 500 world to launching Sparkcade Marketing, a boutique firm that actually fires clients (yep, you read that right). They dive deep into why storytelling is the strategy most marketers are missing, how podcasts drive real B2B results, and why SEO is shifti...

In this episode of E-coffee with Experts, our host Austin chats with Chris Westmeyer, CEO & Founder at Digital Strike, to share how to win in SEO, especially when the economy’s a mess and AI is changing the game. We talk about how brands should adapt to AI search, why Google still rules, and how to show up in places like ChatGPT, Gemini, and Perplexity. Chris also shares the biggest mistake compan...

In this episode of e-Coffee with Experts, host Ranmay chats with John Hutson, Head of Digital Operations at Ink Digital, to discuss how SEO has evolved and what that means for agencies scaling fast. John shares his unconventional journey from building hobby websites to leading a full-service digital agency. He breaks down how Ink Digital doubled its team in 12 months without sacrificing quality, a...

In this episode of Eat Coffee with Experts, we sit down with Nick Footer, CEO & Cultivator of Happiness at Intuitive Digital. From building a strong remote culture to preparing for the AI-driven future of marketing, Nick shares transparent insights on leadership, employee ownership, feedback frameworks, and the evolving digital landscape. You’ll hear how Intuitive Digital keeps its team engaged ac...

In this episode of E-Coffee with Experts, our host Austin sits down with Zachary Gregg, Managing Partner at Vital Design, to unpack how his agency scaled past 100 employees by narrowing its focus to universities and leveraging EOS. Zachary shares why Vital shifted from being a generalist agency to specializing in higher education, the unique challenges of filling graduate and online programs, and...

In this episode of E-coffee with Experts, our host Ranmay chats with Charlie Marchant, Chief Executive Officer of Exposure Ninja. She shares her journey from content writer to CEO, the mindset that helped her rise, and what truly separates great agencies from average ones. We dive deep into the evolving world of SEO, especially the shift to Generative Engine Optimization (GEO), and how AI is forci...

In this episode of E-coffee with Experts, our host Austin sits down with Suzanne Carawan, Chief Marketing Officer for Web2Market, to uncover how artificial intelligence is transforming industries in real time. Suzanne shares why AI has completely upended advertising, how Ohio is positioning itself as the “Silicon Heartland,” and why universities like Ohio State are embedding AI literacy into every...

In this episode of E-Coffee with Experts, host Ranmay sits down with Darcy Cudmore, Founder of RepuLinks, to dive deep into the future of backlinks, SEO, and digital PR in the age of AI. Darcy shares his unique journey from journalism into the digital marketing space, and how his experience in storytelling, media ethics, and relationship-building gave him a distinct edge in building organic backli...

In this episode of E-coffee with Experts, we chat with Steve Whittington, President of Roadmap, and trust us, he’s got stories. From riding the dot-com wave (and crash) to running two successful businesses today, Steve breaks down what actually works when it comes to growing a B2B company. He shares why most sales forecasts are just “hope-casts” (you’ll love that term), how to build predictable re...

In this episode of E-coffee with Experts, we chat with Igor Buyseech, Owner & CEO of Buyseech LLC, to break down what’s really working in search today, and it’s not what you think. From his keynote at SEO Estonia to running audits that recover 50% of lost traffic, Igor shares raw, tactical advice for agencies, brands, and freelancers. He talks about winning high-ticket clients with memes, why foun...