Driven Ops Power Talk

In this episode of Power Talk, hosts Jazmine Moore and Rebecca Heyse discuss the transition from being a marketing operations practitioner to becoming a strategic partner within your organization. Sharing insights and strategies on how to leverage tools like Marketo and Salesforce to align more closely with business goals and enhance the overall marketing and sales processes.

In this episode, Jazmine and Rebecca explore the strategies that they like to leverage with adding tools to a tech stack. From evaluating the latest platforms to integrating new tools, this episode is a must-listen for anyone looking to enhance their operational capabilities.   Discover how to identify the right tools that align with your business goals, ensure adoption across teams, and avoid mis...

In this episode, we discuss the world of reporting within Marketing Operations. From CRMs to Marketing Automation Platforms, we explore the strategies that ensure data accuracy and elevate campaign performance. Join us as we talk best practices for reliable reports and making data-driven decisions that drive growth. This episode is packed with tips to help you master reporting.

In our inaugural episode, hosts Jazmine Moore and Rebecca Heyse dive into the role of documentation in within marketing operations. Discover why thorough documentation is the backbone of any successful Go-To-Market strategy, and learn practical tips to streamline your documentation processes. Whether you're struggling with onboarding new team members, maintaining consistency, or simply looking to...

Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.