Drinks and Deals

Episode Summary: In this inaugural episode of Drinks & Deals , Assad sits down with Ben, Senior Account Director at Frima, to discuss his journey into business development in the gaming industry. From his start in eSports to navigating service provider roles, Ben shares invaluable advice for aspiring business developers looking to break into this competitive space. Ben talks about how personal...

In this episode of Drinks & Deals , Assad sits down with Antoine Bordeleau, Director of Business Development at Streamforge, to unpack two major themes: stepping into leadership for the first time, and the challenges of expanding business development efforts into new verticals beyond gaming. Antoine shares insights from his eclectic career path—from jazz guitarist and venue owner to journalist...

In this very first episode of Drinks & Deals , I introduce myself, share why I started this podcast, and what you can expect in the episodes ahead. This show is all about honest, unfiltered conversations with business development professionals — not just the wins, but the lessons learned, the hard moments, and the real journey behind closing deals and building relationships. Whether you're new...