Do This First Podcast

Every client relationship goes sideways eventually, and it usually starts with unclear expectations around requests. Elizabeth shares the systems and boundaries she uses to manage client requests without burning out, overdelivering, or constantly being on call.

One book can completely reshape how you think about your business — and Elizabeth shares the one that did it for her. This isn't a book summary; it's an honest conversation about the ideas that stuck, why they matter for small business owners, and how to apply them right now.

Logo pricing has a wild range, and most people pay too much for the wrong thing or too little for something that hurts them. Elizabeth cuts through the confusion with a real talk

Before you can market your business well, you need to understand what marketing actually is — and what it isn't. Elizabeth introduces the Absolute Marketing Method, explains why most small business owners are overcomplicating it, and lays out the philosophy that everything else in this podcast builds on.