Destination Marketing Podcast

Rob Carnegie, President & CEO at Florence Lauderdale Convention & Visitors Bureau, joins this bonus episode of the Destination Marketing Podcast to discuss how his unique background has helped his career in Florence Alabama, as well as how music has played a role in his destination's recovery campaign. Listen and learn about the Muscle Shoals' Backstage Pass and how it has benefited Florence, Alab...

Greg Desrosiers, an experienced content strategist and communications expert, joins the Destination Marketing Podcast to discuss some of the resources he has been taking advantage of during this time of furlough. Listen and learn about how he has continued educating himself using online resources such as Superset, Codecademy, Udemy, and more. "I think it's really going to be a time to try new thin...

In this episode of the Destination Marketing Podcast, David Clark, Tiffany Gallagher, Margo Gilbert, and Kent Blackinton join us to talk about how Mobile, Alabama has used Tourism Improvement Districts (TID's) to their advantage during this time of economic uncertainty within the tourism industry. Listen and learn about what TID's are and how they might be useful to other destinations.  "It's more...

Sara Toliver, President and CEO of Visit Ogden, joins the Destination Marketing Podcast to discuss the amazing transformation that has occurred in her destination over the past several years. Topics include cultivating a quality of life that is attractive to potential visitors, as well as how to escape stereotypes and grow your destination into the kind of place you'd like it to be. "It's sometime...

In this bonus episode of the Destination Marketing Podcast, Cheryl Bagby and Marlyss Auster from Visit Ventura California join us to talk about how they were uniquely prepared when the coronavirus pandemic caused the tourism industry to shut down in early March. Listen and learn about how the Thomas Fire in December of 2017, helped them refine their crisis communications plan and prepare for futur...

In this episode of the Destination Marketing Podcast, Mitch Whitten, The Executive Vice President of Marketing for Fort Worth Texas, joins us to talk all about the importance of research when it comes to marketing destinations. Listen and learn how research can be leveraged with local stakeholders, as well as with potential visitors.  "It's so easy to focus on just the advertising, but we really n...

Patrick Harrison, Chief Marketing Officer at Visit Tampa Bay, joins the Destination Marketing Podcast to talk about how the coronavirus pandemic has changed tourism in his location. Listen and learn how tourism can be a key driver in economic development, and how to respond proactively when put in a crisis situation.  "To us, destination marketing is not about tourism, it's about economic developm...

In this special episode of the Destination Marketing Podcast, the team from Explore Lawrence Kansas joins us to discuss some of the creative and innovative ways that their destination is navigating the coronavirus situation. Listen and learn about their strategies, and how they are turning a difficult situation into a learning experience. - The Destination Marketing Podcast is a part of the Destin...

Kelli Steele, Executive Director at Putnam County Convention and Visitors Bureau, joins the Destination Marketing Podcast to discuss some of the ways that she is navigating the coronavirus pandemic in her destination. Listen and learn about some of the unique challenges she faces as a small CVB, and how collaboration with others in the industry has helped her navigate these uncertain times.  "We d...

Carrie Di Guido from Dana Point California joins the Destination Marketing Podcast to talk her experiences breaking into the destination marketing industry. Topics include how partnerships can be beneficial when starting out, as well as advice on how to approach destination marketing from the visitor's perspective.  "As destination marketers,  I think it’s very important for us to know the people...

In this special episode of The Destination Marketing Podcast, join Adam Stoker as he gives a presentation to the stakeholders in Tulsa, Oklahoma. Learn about coronavirus recovery strategies, as well as some different marketing tips and tricks to help destinations and their stakeholders navigate this unique time. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube Ti...

In this episode of the Destination Marketing Podcast, join Relic's public relations manager Alex Sousa as he and Adam discuss the world of PR, as well as give us a behind the scenes look at the creation of Touchpoints and how destinations can use it to examine their brand holistically. Other topics include the ins and outs of press releases, as well as how to approach your brand during the coronav...

In this episode of the Destination Marketing Podcast, we have a special guest joining us from Australia. Josephina McDonald, Owner and Operator of Halls Gap Lakeside Tourist Park, offers a unique perspective about how the COVID-19 pandemic is affecting her business, as well as how her business revolves around refining the consumer experience. Listen to learn how Josephina is tackling some of the c...

Rob Ulmer, Dean of the UNLV Greenspun College of Urban Affairs, joins the Destination Marketing Podcast to talk about communication during crises. Rob offers his unique academic perspective on the current global situation, and how destinations around the globe might go about strategizing their recovery campaigns in an effective, but also ethical manner.   "Organizations that learn, are ethical in...

In this episode of The Destination Marketing Podcast, Brian Williams joins us to discuss some of the strategies that Tulsa, Oklahoma has used to navigate the coronavirus situation. Topics include Tulsa's unique funding method, their coronavirus recovery plan, as well as how they are promoting creativity and innovation within the destination marketing industry.  "We're frustrated and disheartened b...

In this episode of The Destination Marketing Podcast, Nicole Mahoney, host of Destination on the Left Podcast and CEO at Break The Ice Media, joins us to discuss some of the ways that she and her team have approached the current tourism economy situation. Topics include strategic innovation during this time of uncertainty, as well as how collaboration is key to a successful recovery campaign.  "We...

Rachel Brown, executive director of Visit Durango, joins The Destination Marketing Podcast to discuss some of the ways that her destination has reformed to fit the needs of the current Covid-19 situation. Topics include taking advantage of technology, strategically moving forward in a time of unpredictability, as well as how to keep an attitude of patience when the current global view towards trav...

Kylie Chenn, founder & CEO at Acanela Expeditions, joins The Destination Marketing Podcast to provide the unique perspective of a tour operator on the destination marketing industry. Kylie shares her journey with international travel and tour operating, as well as what her company is doing while travel is banned during the coronavirus crisis to not only keep people interested in travel, but also t...

Stefan Price from Liverpool, England, joins The Destination Marketing Podcast to offer a new perspective on the Coronavirus Pandemic situation. Topics include how the pandemic has affected the tourism industry on a global scale, as well as how Liverpool is planning and preparing their recovery campaigns.  "I think the short term goal is making sure that businesses, especially in the visitor econom...

Rhonda Salisbury, CEO of Visit Yosemite and Madera County, joins the Destination Marketing Podcast to discuss some of her marketing strategies and how her destination has approached marketing during the Covid-19 pandemic. Topics include marketing a destination that shares an attraction with other DMO's, as well as Madera County's illustrated Welcoming Committee campaign and how it has benefited he...

Public Relations expert Christina Lenkowski joins The Destination Marketing Podcast to talk about the importance of media and publicity when it comes to destination marketing during the coronavirus pandemic. Topics include tips for making contact with the press, as well as strategies to increase your destination's media coverage. Listen to hear some of her tips and tricks on how to optimize your P...

Amrita Gurney from Crowd Riff returns to the Destination Marketing Podcast to discuss some of the ways her company has been tackling the challenges presented by the Covid-19 pandemic. Topics include the importance of supporting the locals of our respective destinations, as well as how Crowd Riff's new tool Localhood can assist communities and businesses during this challenging time.  "I really fee...

Matt Clement from Arrivalist joins the Destination Marketing Podcast to further discuss some of the effects of the coronavirus pandemic on the destination marketing and tourism industry. Adam and Matt discuss Arrivalist's Daily Travel Index tool and how it might be useful to destination marketers during this time.  "I think this is a real opportunity to re-emphasize the importance of all visitatio...

In this episode of the Destination Marketing Podcast, Will Seccombe from Connect Travel returns to discuss how the worldwide Covid-19 pandemic will affect the travel industry for decades to come. Adam and Will discuss strategies to adjust and adapt to the new normal brought on by this historic event. "My biggest concern is that this crisis is not like the others. We can’t as an industry, or as ind...

Ed Harris of Valley Forge in Montgomery County Pennsylvania, joins the Destination Marketing Podcast to talk about some of the creative approaches he and his team have taken with their marketing strategy, especially during the coronavirus pandemic. Topics include some of their nonconventional marketing approaches such as their comic book and mascot, as well as how they are able to still provide va...