Designed for the Creative Mind™

Hey, it's Michelle Lynne, and welcome back to Designed for the Creative Mind ! Today, I'm diving into one of my all-time favorite topics: email lists. I know, I know—email marketing might not sound as sexy as social media, but trust me, it's a game-changer for your interior design business. If you've ever felt like you're screaming into the social media void, this episode is for you. I'm sharing w...

Welcome back to the podcast designed for the creative mind! Today, we're diving into the world of marketing—but not in the way you might expect. If marketing has ever felt salesy, sleazy, or just overwhelming, this conversation is for you. I'm joined by Veronica Romney, a certified master marketer, keynote speaker, podcast host, and author with over 17 years of experience shaping marketing strateg...

Hey, hey, hey! Welcome back to the podcast designed for the creative mind. I'm Michelle Lynne, and today we're diving into a topic that so many designers struggle with—how to market yourself without a portfolio. Whether you're tuning in from your studio, your car, or with a glass of wine in hand, I'm so glad you're here. Because building a business by design doesn't happen by accident. Let's get s...

Welcome back to the Design for the Creative Mind podcast! I'm your host, Michelle Lynne, and today, I'm chatting with the incredible DeeDee DeWine Holloway, founder and principal designer of DeWine Design based in Florida. DeeDee's journey from artist to thriving interior designer is nothing short of inspiring, and I can't wait for you to hear all about it! What We Cover in This Episode: How DeeDe...

Hey y'all, welcome back to the podcast! It's been a hot minute since I introduced myself, so if you're new here, welcome! This podcast is all about business content tailored for interior designers who want to grow and scale. I'm Michelle Lynne, owner of ML Interiors Group, a seven-figure, award-winning interior design firm in Dallas, Texas. I help designers who have hit five figures in revenue sca...

Hey there! I'm so glad you're tuning in to the podcast designed for the creative mind. Whether you're in the car, sipping a glass of wine, or in your studio (maybe with that same glass of wine!), I'm thrilled you're here. Today, we're diving into a topic that every business owner should be paying attention to—how to use your website to increase community connections and boost conversions. To help...

Hey, hey, hey! Welcome back to Designed for the Creative Mind. I'm Michelle Lynne, and today we're diving into something that can seriously level up your Instagram game—SEO-optimized captions and hashtags, specifically for interior designers.   If you've ever wondered how to make your posts more discoverable (without spending hours on social media), this episode is for you! I recently went down a...

Hey, hey, hey y'all! Michelle Lynn here, and today we're diving into something every interior designer needs to focus on—marketing. Specifically, how to show up in searches so more dream clients can find you. If your business has slowed down in 2024 (you're not alone!), this episode is for you.   I've been in the interior design game for a while—running my own award-winning seven-figure firm, ML I...

Hey, hey! Welcome back to the podcast! It's just me today, and we're diving into marketing—again! If you caught the last episode, you know we're doing a little marketing series.  if we haven't met yet, I'm Michelle Lynne, owner of ML Interiors Group—an award-winning, seven-figure interior design firm in Dallas, Texas. I've got one foot in design and two feet in coaching interior designers on how t...

Welcome back to the podcast! I'm so excited for today's episode because I get to introduce you to someone I've known for a few years now—and I think I can officially call her a friend. Meet Gaia Filippi! she's an Italian-born, California-raised, now-Dallas-based interior designer with a serious talent for creating unique, personality-filled spaces.   Gaia has a background in high-end fashion, and...

Hey y'all, it's Michelle Lynne here! Happy New Year, and welcome to the first episode of 2025 on Design for the Creative Mind ! I'm kicking off this year with a theme that I think we all need: how to select and secure new clients. After a challenging 2024, where client inquiries slowed down and timelines stretched longer than usual, I've learned a lot about pivoting and simplifying sales and marke...

Hey there, it's great to have you back! Today, I'm thrilled to introduce you to the incredibly talented Hilary Cohen. With over 15 years of experience, Hilary has worked with top AD100 designers, El Decor A-listers, and high-profile celebrity clients across the country. From boutique hotels to stunning residential projects, she's done it all! Her work has been featured in Veranda, Homes & Gardens,...

Hey everyone! Welcome back to the podcast. I'm so excited to share this conversation with Ben Rousseau, an award-winning lighting artist and luxury product designer based in Hove, UK. Ben's creative journey is nothing short of inspiring, and today, we dive into his story, his work, and his passion for designing with light. Ben's story starts in Colchester, England's oldest recorded town. Growing u...

Episode Summary Hey, friends! It's Michelle Lynne, and today on Design for the Creative Mind , I'm thrilled to introduce you to someone truly special—Krystal Reinhard, the CEO and principal designer of Old Soul Design Studio. Krystal and I go way back, connecting through my Interior Design Business Bakery, and we've had the joy of meeting in person several times. In this episode, we dive into Krys...

Hey y'all! Welcome back to Design for the Creative Mind! Today, I'm diving into a question that came straight from Instagram—thanks to Louise from Design in Ireland. She reached out with a great one: "How can interior designers set boundaries with flat-fee clients who sometimes get a bit too comfortable asking for extra time?" Here's a peek at what I cover in this solo episode: Sales Process Essen...

 Hey there, welcome back to the podcast! Today, I have an inspiring conversation for you with Allison Handler, the founder and principal designer of Allison Handler Design, based out of New Jersey. Allison's journey to interior design wasn't exactly traditional—she started in the world of fashion and merchandising in New York City.   She had a dream to be like the iconic Carrie Bradshaw, and she m...

Hey, hey, hey! Welcome back to Designed for the Creative Mind! Today, I'm thrilled to have Rebecca Ward from Rebecca Ward Design joining us. Rebecca Ward leads one of Sacramento's premier residential interior design firms as CEO and Principal Designer. With over 15 years of experience, she's an award-winning, certified interior designer in California, holding the prestigious NCIDQ certification.  ...

In this episode, I'm thrilled to introduce Beth Porter, an incredibly talented artist and co-owner of Wet Dog Tile Company. Beth shares her journey from a fine arts background to becoming a trailblazer in custom tile artistry.   Wet Dog Tile Company is known for its unique, multi-textural tile designs that go beyond traditional forms, incorporating mixed media, organic shapes, and, often, personal...

In this solo episode of 'Design for the Creative Mind' podcast, I share some strategies for conducting a year-end review and planning for the future of your interior design business using my review guide I developed and use in my business every single year.   I cover essential steps such as identifying both favorite and draining projects, determining profitable ventures, setting financial goals, a...

In this episode of the Design for the Creative Mind podcast we have Jeffrey Shaw.  From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Winfrey Show and CBS News, in People and O Magazine, and in the halls of Harvard University and The Norman Vincent Peale Center, and countless beautiful homes a...

In this episode of the Design for the Creative Mind podcast, host Michelle Lynne, owner and president of ML Interiors Group, guides listeners through the comprehensive process of interior design, from research to installation. Michelle introduces her signature '16 Steps of Sanity' and offers valuable insights into effectively managing a design project. She emphasizes the importance of thorough res...

In this episode we chat with Andrew Hartman, the founder of TimeBoss. Andrew shares his insights into managing time effectively, a skill he developed after experiencing burnout.   He explains how the TimeBoss framework helps leaders and their teams achieve their goals without succumbing to stress and anxiety. Andrew recounts his personal story of how overwork led to the temporary loss of his sense...

In this episode, we welcome back Andrea Libros, renowned coach and bestselling author of 'She Thinks Big.' Andrea, an expert in helping high-achieving women entrepreneurs move from overwhelm to clarity and freedom, shares her five tenets of big thinking: thought options, real problem identification, embracing uncertainty, securing support, and taking massive action.   We talk about the importance...

In this episode, Michelle interviews John Horn, the CEO of Stub Group, a premier Google partner, focusing on Google Ads for creatives. John shares his journey to becoming a Google partner and the strategies that Stub Group uses to help clients succeed with digital advertising.   He explains how to make the most of Google Ads spend, tailored specifically for interior designers, and discusses the im...

In this episode  we are joined by Michelle Williams, owner of Scarlet Thread Consulting and Metric Solutions. Michelle  is passionate about helping business owners understand and leverage their financials for better decision-making. The episode dives into Michelle's background, her journey into financial consulting, and the importance of integrating a strategic plan with financial planning.   Mich...