Default Profitable

In this episode of the Default Profitable Podcast, host Matt Nettleton chats with longtime acquaintance Chris Theisen about the rollercoaster of building a marketing business in Indianapolis. They dive into Chris's 15-year evolution from social and digital marketing roles to founding Bullpen Consulting in early 2024, sparked by a corporate layoff. Key topics include navigating the shift from emplo...

In this episode of Default Profitable, host Matt Nettleton chats with Patrick O'Donnell, a serial entrepreneur who traded a stable corporate career in sales leadership for the unpredictable world of small business ownership. Patrick opens up about his transition from large public companies to launching a fractional sales leadership practice with Sales Xceleration in 2018 and co-owning Barringer's...

In this episode of Default Profitable, host Matt Nettleton chats with Chris Wilkey about the evolution of professional selling, drawing from Chris's eclectic career path that spans software sales, running a digital marketing agency and wedding DJ business, to leading Ball State's Center for Professional Selling. They dive into the misconceptions of sales as mere persuasion, the value of sales educ...

In this episode of Default Profitable, host Matt Nettleton chats with Daniel Herndon about the raw realities of launching, pivoting, and scaling a business. From his roots in a touring rock band to becoming a sought-after brand strategist, Daniel shares his journey of turning side hustles into sustainable ventures, emphasizing how charging upfront, embracing uncertainty, and focusing on problem-so...

In this episode of Default Profitable, host Matt Nettleton chats with Shane Nichols, a seasoned media sales veteran turned author, about his journey from traditional sales roles in newspapers, magazines, radio, TV, and college sports sponsorships to launching a side hustle based on innovative B2B prospecting strategies. Shane shares how post-COVID challenges at Ball State University inspired him t...

Join host Matt Nettleton as he sits down with Eric Dunaway, an assistant professor of economics at Wabash College. They delve into the unique approach Wabash takes towards business education, emphasizing real-world experience over traditional classroom learning. Eric shares insights on the importance of critical thinking, the role of randomness in decision-making, and how poker can teach valuable...

Join host Matt Nettleton as he sits down with Andrew Johnson, co-founder of Northbrook Brewing in Arcadia, Indiana. Discover the inspiring journey of how Andrew transitioned from a special education teacher to a successful brewery owner. Learn about the challenges, triumphs, and lessons learned along the way. Key Highlights: Andrew's background and the founding of Northbrook Brewing. The evolution...

In this episode of the Default Profitable Podcast, host Matt Nettleton sits down with Andrea Liebross to explore the intricacies of starting and growing a small business. Andrea shares her journey from corporate life to entrepreneurship, emphasizing the importance of mindset, planning, and support systems. Key Takeaways: The significance of integrating business into life and the challenges of the...

In this episode of the Default Profitable Podcast, host Matt Nettleton sits down with Andrea Simpson, co-founder of Orngeli, a wellness bottle shop and community space. Andrea shares her journey of starting a specialty business with her sister, the challenges and successes they've faced, and the importance of building relationships in entrepreneurship. The inspiration behind Orangily and its rebra...

In this episode host Matt Nettleton talks with Derek Hammer, CEO of the Hammer Companies, to discuss the journey of starting and growing multiple businesses. From the inception of Hammer Lighting and Grip to the challenges faced during the pandemic, Derek shares insights on entrepreneurship, the importance of having a business plan, and the value of a supportive team. Key Points: Derek's transitio...

In this episode host Matt Nettleton interviews Jenn Lisak Golding. Jenn is Founder and CEO of Sapphire Strategy, a digital marketing agency that blends rich data with experienced-back intuition to optimize marketing performance for service-based businesses and nonprofits. An award-winning strategist, Jenn’s developed the Marketing Lifecycle Model: an evidence-based audit tool and blueprint for hig...

In this episode of the Default Profitable Podcast, host Matt Nettleton speaks with Darren Cooper, the founder of 1898 Creative. They discuss Darren's journey from musician to entrepreneur, the challenges of building a creative business, and the importance of mindset and finding a niche in content creation. Darren shares valuable insights on surrounding oneself with the right people, the necessity...

In this episode host Matt Nettleton interviews Andrew Curtis. Andrew is president and founder of FUEL VM. He and his company have been leaned on as a marketing leader for such organizations as Boy Scouts of America, Trinity Broadcasting Network and the Indiana State Museum and Historic Sites. He’s a pragmatic marketing mind who embraces both creative talents and technical advancements in equal amo...

Chuck recommends a few books It's the Manager -   Jim Clifton and Jim Harter  (any Gallup Book is a must read)  The 7 Day Weekend - Ricardo Semler  (made me rethink culture) The Growth Delusion - David Pilling  (made me realize how what we measure matters) The Boys in the Boat by Daniel James  (Just oner of the best inspirational stories and a good movie) You can learn more about Chuck on linkedin...

In this episode, host Matt Nettleton and guest Jeff Farren discuss the intricacies of selling a business. They explore the importance of preparing for an exit strategy well in advance, the psychological aspects of letting go of a business, and the necessity of having proper documentation and financial records. The conversation also delves into the risks associated with customer concentration and h...

In this episode, Matt Nettleton and Jeff Farren discuss the intricacies of buying and selling businesses. They explore the motivations behind purchasing a business, the transition from employee to owner, and the importance of financial transparency. Jeff shares insights on identifying good business opportunities, evaluating customer relationships, and understanding the risks associated with sales...

In this episode of the Default Profitable Podcast, host Matt Nettleton interviews Ray Mills, a seasoned video producer and entrepreneur. Ray shares his journey from working in a Christian organization for 20 years to becoming the owner of RM Media, a video production company. He discusses the challenges he faced while transitioning from a stable job to entrepreneurship, the importance of networkin...

In this episode of the Default Profitable Podcast, host Matt Nettleton interviews Jen Edds, the head of Brassy Broadcasting Company. They discuss Jen's journey from a corporate job to starting her own podcasting business, the importance of clarity in identifying ideal clients, and the significance of community in the podcasting world. Jen shares valuable insights on navigating the podcasting lands...

In this episode of the Default Profitable Podcast, host Matt Nettleton speaks with Michael Salemi, co-owner of Colored Threads, about his journey from corporate America to entrepreneurship. Michael shares insights on the challenges of starting a business, the importance of patience, and the evolution of their business plan. He emphasizes the need for mentorship and the significance of building rel...

In this episode of the Default Profitable Podcast, host Matt Nettleton interviews Jessica Roosa, a first-generation farmer and meat processor. Jessica shares her journey from being a chemist to starting her own business in meat processing and sales, focusing on natural foods and supporting local farmers. She discusses the challenges and failures she faced in her farming journey, the importance of...

In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Derek and Maggie Higgins, a couple who run a successful roofing business together. They share their journey from education majors to entrepreneurs, discussing the challenges and successes they faced along the way. The conversation covers the importance of passion over profit, the lessons learned in starting a busine...

In this episode of the Default Profitable podcast, host Matt Nettleton interviews Phil Schumacher, a plumbing entrepreneur who shares his journey from a career in criminal justice to starting his own plumbing business. Phil is someone who truly understands the power of integrity and expertise in the service industry. As the leader of Prime Plumbing & Drains, they’ve built a company known for e...

In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Travis Brown, CEO and founder of Mojo Marketing and Media. They discuss the challenges and successes of starting a creative business, the importance of having a solid plan, and the lessons learned from navigating the entrepreneurial landscape. Travis shares his journey from the mortgage industry and motivational spe...

In this episode of the Default Profitable Podcast, host Matt Nettleton speaks with Jeff Godby, owner of Godby Home Furnishings, about the journey of running a family-owned business. Jeff shares insights on transitioning leadership, the importance of company culture, and the challenges of maintaining profitability in a competitive market. He emphasizes the value of showing up, taking risks, and tre...

In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Joel Sheets, co-owner of Black Tie Builders, about his journey in the home services industry. Joel shares insights on starting and growing a home remodeling business, the importance of passion in work, and the lessons learned from scaling a business. He emphasizes the significance of financial management, building s...