Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts:Michail Katkoff www.linkedin.com/in/michailkatkoff/Eric Kress www.linkedin.com/in/erickress/Phillip Black www.linkedin.com/in/phillip-black-economist/Jen Donahoe www.linkedin.com/in/jenniferdonahoe
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Deconstructor of Fun
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12. Okt 2026
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315. From Space Ape to Duolingo via Supercell with Simon Hade 15.12.2025 1:10:18
What actually happens after the hit games, the acquisitions, and the “success”? In this episode, Simon Hade, co-founder of Space Ape Games, walks through the uncomfortable middle of game company building: from Playfish → Space Ape → Supercell → NextBeat → Duolingo. This isn’t a victory lap. It’s a post-mortem on genre mastery vs. exploration, lean LiveOps, why copying the Supercell playbook breaks...
TWIG #361 WB Games’ Fate, CoD’s Apology Tour & the UA Financing Trap 11.12.2025 1:03:20
FNaF 2 crushes box office expectations, proving (again) that game IP owns Hollywood. We break down Matthew Ball’s take on the EA/PIF deal, why 93% ownership signals a sports-media empire play, not an LBO, and why the press got the story wrong. Then: the Nex Playground, a $200 kids’ console that quietly outsold PS5 in November. Is this the next underserved frontier in family gaming? We also tear in...
314. Hard Truths About Co-Founders, Capital, and Competition with Appcharge's Founders Roei and Maor 09.12.2025 1:06:51
The dynamics of co-founder relationships, featuring Appcharge co-founders Roei Barassi and Maor Sason. They share insights on building a robust team, the significance of mentorship, and the importance of celebrating success. Learn about the challenges and strategies of scaling a company, raising capital, and maintaining a strong culture across global offices. Whether you're a first-time founde...
TWIG #360 The Story of Two Steam Games, Where Winds Meet & The 4X Shake-Up 04.12.2025 1:01:04
This week in games, the money moves got messy: Dream Games recalibrates everyone's ambitions while the Saudi shopping spree continues. We take a look at Where Winds Meet and what it really says about China’s next wave of global ambitions, and ask the uncomfortable question: how are indie studios actually surviving right now? Finally, we zoom out to the battlefield of 4X strategy, the genre’s c...
313. The Complete Guide to Gaming's Fastest-Growing UA Channel 01.12.2025 43:04
Loyalty platforms have evolved from sideline UA channels to commanding 25-50% of major studios' media budgets. In this deep dive, VYBS founder Ido Raz breaks down everything game developers need to know about loyalty apps—from the basics to advanced strategies for maximizing player quality and LTV. We cover the biggest misconceptions about incentivized traffic, why casual games benefit the mos...
Shooter Monthly #2: Call of Duty Flops, Battlefield Hops, and Arc Raiders Pops 28.11.2025 54:13
Call of Duty’s worst launch in a decade collides with the rise of extraction shooters, and the balance of power inside the genre shifts. We dig into why Black Ops 7 cratered, how Battlefield 6 stole the spotlight, and why Arc Raiders is suddenly the most important new IP in shooters. Chris Sides and Feras return to map the fault lines, spar over SPMM, and weigh whether Tarkov’s disastrous Steam de...
TWIG #359 Unity x Epic, Roblox Controversy, Saudi Money and Why The Game Awards Make No Sense 28.11.2025 1:02:51
The DoF crew break down everything: from Ubisoft’s endless identity crisis to Unity and Epic’s unexpected “Make the Metaverse Great Again” alliance. We get into Roblox CEO David Baszucki’s tense appearance on Hard Fork, the baffling randomness of The Game Awards nominations, Saudi Arabia’s PIF liquidity challenges, and why Turkey’s red-hot gaming scene may finally be overheating. Plus: a disagreem...
312. How Three Engineers No One Wanted to Fund Built a $XXXM Company 24.11.2025 1:18:25
This isn't your typical "we raised $50M and exited" story. This is what happens when you have no choice but to figure it out yourselves. When the tripod refuses to fall. When you run out of everything except ideas. This is the story of Heroic Labs. About Heroic Labs: Core infrastructure for game studios. If you've played games from Zynga, Gram Games, or dozens of other studios, y...
TWIG #358 Steam Machine, the Future of PC Gaming? 21.11.2025 1:02:54
Call of Duty tanks so hard that even Battlefield feels bad for it. Valve unveils a cube that may or may not be the future of PC gaming, depending on which half of the internet you ask. Sexy cozy games are quietly eating the West, which sounds ridiculous until the revenue charts come out. Now everyone’s worried… And the triumphant return of a special guest. 00:51 Episode Overview 04:43 Amazon Game...
311. How to Build an AI-First Culture with 1,300 People. Real Story. 20.11.2025 48:19
What if your company stopped chasing quarterly goals and spent an entire month training every employee on AI? That's exactly what AppsFlyer did, and it completely transformed how they approach innovation. In this episode, AppsFlyer down with Barak Witkovsky, Chief Product Officer of AppsFlyer, to discuss one of the boldest AI transformation experiments I've ever heard of. For four weeks, t...
Game Analytics 01 - Building 17.11.2025 19:54
This episode breaks down the real foundation of successful game development: clean data, aligned teams, and fast decision loops. Learn why most studios collect too much data, how to build a shared truth, and how AI changes the analyst’s role. Perfect for teams that want clarity, not more dashboards.
Game Analytics 02 - Marketing 17.11.2025 33:34
CPI is only one signal. In this episode, we show how top studios test appeal in prototypes, validate value in soft launch, and scale with confidence. A fast, practical guide to reading market signals at every stage of development.
Game Analytics 03 - Monetizing 17.11.2025 21:31
Monetization isn’t a layer, it’s the outcome of understanding player motivation. This episode covers segmentation, pricing, LTV curves, and early warning signs of monetization failure. A concise breakdown of how sustainable revenue systems are built.
Game Analytics 04 - Retaining 17.11.2025 24:45
Most retention problems come from mismatched expectations, not flawed features. This episode teaches how to align creatives with gameplay, diagnose early vs. late churn, and use personalization to keep players engaged. Short, sharp retention truths every team should hear.
TWIG #357 Royal Match $200M Splurge, Arc Raiders AI Controversy and AI Duolingo's Broken Streak 14.11.2025 1:01:58
Epic vs Google stays stuck in limbo as the judge rejects the settlement, Duolingo’s stock finally breaks its streak, and Square Enix joins the wave of Eastern publishers restructuring their way into a new identity. Royal Match’s reported $200M ad spend shows just how hard you have to swing to own casual in 2025, while Chinese publishers quietly (and efficiently) conquer the entire merge genre with...
Shooter Monthly #1: Battlefield Revolution, Arc Raiders Evolution, and the ABI Mystery 10.11.2025 1:05:42
Welcome to the debut episode of Shooter Monthly, the podcast that’s never out of projectiles. Host Phillip Black (DICE) is joined by shooter Avengers, Christopher Anjos (EA, Timi, ATVI), Chris Sides (Bungie, Capital Games), and Feras Musmar (DICE, TTK Games) for a wide-ranging discussion on the current shooter landscape. We talk:Arena Breakout: Infinite’s Surprising Launch – Tarkov-style hit from...
TWIG #356 Epic vs Google, Roblox’s Rough Quarter, Supercell Pulls the Plug 07.11.2025 59:39
Epic takes another swing at Google and wins, Unity cozies up with Epic in a surprising move, and Roblox continues to puzzle investors after a tough earnings call. We also dive into Arcadia Gaming Partners’ growing influence, and why Supercell pulled the plug on Squad Busters. 0:00 Welcome 01:26 Updates, Announcements, and Shills 07:06 Epic and Google Settlement Details 18:11 Unity and Epic Collabo...
Cyprus 7: Where Are All The Greek Gaming Studios on Cyprus? 05.11.2025 10:40
Alex Siamantas of Holyday Studios reflected on eleven years of building a profitable idle-RPG studio as one of the island’s few Greek founders
Cyprus 6: The Secret Behind White Nights Conferences with Julia Lebedeva 05.11.2025 10:52
Julia Lebedeva of WN Media Group spoke about launching the first Women in Games Cyprus event
Cyprus 5: How a Metal Band Inspired a Wild Game Idea 05.11.2025 11:09
Alexey Morozov of Horns Up Games shifted the tone completely. His project, Lord of Metal, is a festival-management sim built with the Swedish band Sabaton, combining the logistics of live events with the chaos of rock culture. It’s equal parts management game and love letter to heavy music.
Cyprus 4: GDCy and the Story of the Largest Developer Festival in Cyprus 05.11.2025 16:23
GDCy founders Tim Fadeev and Andrey Ivashentsev shared the story of how a single pub meetup evolved into the region’s largest developer festival. They credit the island’s mix of sunlight, low taxes, and openness to business. Cyprus, they say, isn’t just a haven for founders - it’s starting to feel like Europe’s next creative cluster.
Cyprus 3: We Relocated our Studio from Ukraine to Cyprus and This Happened... 05.11.2025 5:22
Leonid Zhuravskyi, CEO of MysteryTag, said he’s found Cyprus to have a rare sense of openness - competitors who still share notes over coffee or wine.
Cyprus 2: Cyprus Investment Secrets You Didn’t Know! 05.11.2025 7:07
Andrey Feinberg (Kuznetsov), an independent advisor who’s seen the investment side of the story. Despite tougher global conditions, he says Cyprus remains busy, with founders rebuilding after relocation and finding stability in a global business that rarely offers it.
Cyprus 1: What If Cyprus Becomes The NEXT BIG Tech Powerhouse? Aleksandr Bogdanov, CEO of Studio 42 05.11.2025 6:16
Aleksandr Bogdanov, CEO of Studio 42, spoke about Cyprus as a new mixing pot, with veterans from Turkey, Ukraine, and Russia now calling Limassol home. He believes the island could rival Istanbul as the next tech powerhouse.
Masters of Publishing 5: Scaling is a Grind 03.11.2025 34:19
Scaling hybridcasual games is like solving a puzzle with moving pieces: CPI, retention, and platform dynamics constantly shift. Samantha Benjamin explains why profit-sharing doesn’t guarantee profit, how the spray-and-pray era is over, and why scaling is now a perpetual process of adjustment and reinvestment.👉 Understand what it takes to grow efficiently when downloads plateau.
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