Dear Strategy

On this episode of Dear Strategy, we analyze the practice of turning almost everything into a subscription! We'll talk about when this model works, when it doesn't, and what the future looks like if companies keep trying to move their customers in this direction. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the lat...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "How do you manage the lifecycle of mature products in resistive markets?" Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If you're interested in having  Strategy Generation Company  deliver a strategy workshop for...

On this episode of Dear Strategy, we analyze the practice of charging as much for the ink jet cartridges as for the printer itself. It's called "captive pricing" and, just as the name implies it's a strategy that's not exactly designed with the customer in mind! We'll talk about why this model exists and whether it's actually a good strategy for companies to take over the long-term. Visit our Blog...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "What are the most important traps and/or disruptions to implementing a strategy?" Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If you're interested in having  Strategy Generation Company  deliver a strategy work...

On this episode of Dear Strategy, we analyze the practice of companies offering introductory pricing and we talk about what happens when those introductory pricing periods end. Companies have been doing this for ages, but there's a right way to do it, and (at least from a customer's perspective) a far less right way to do it. We'll talk about some of the pros and cons of each. Visit our Blog to re...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "What is the next step once you have a strategy?" Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If you're interested in having  Strategy Generation Company  deliver a strategy workshop for your business, please vi...

On this episode of Dear Strategy, we analyze the practice of retailers offering so many coupons that their discounted prices pretty much become their standard prices. And we talk about how customers feel when everyone else has coupons but them! Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If yo...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "We are a small company and have trouble finding the resources to execute on tactics. What should we do?" Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If you're interested in having  Strategy Generation Company  ...

On this episode of Dear Strategy, we analyze how customers feel about products that fail outside of their standard warranty periods but long before their normal expected lives. Is it a smart strategy for companies to stick to those 1-year warranties, or should they be exploring a different approach that focuses on long-term customer loyalty over short-term cost avoidance? Visit our Blog to read th...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "How do you balance the creation of a long-term strategic plan with the resources needed to execute it?" Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If you're interested in having  Strategy Generation Company  d...

On this episode of Dear Strategy, we analyze the story of a poorly designed refrigerator that lasted around 5 years before it finally bit the dust. And, of course, the warranty didn't cover it. With more and more technologies being incorporated into just about every product we own, is this the new norm that we should be expecting from our previously long-life products? Visit our Blog to read the f...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "What are the key elements to have in a successful strategy for a non-core product? And what things should we avoid?" Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If you're interested in having  Strategy Generati...

On this episode of Dear Strategy, we analyze an airline story involving a cancelled flight, a premium seat, and a not so premium re-booking experience. It's fairly well known that flying isn't always the most customer-centric experience. But now, more than ever, airlines may need to start re-thinking their strategies – especially with respect to how they've been treating their customers. Visit our...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "I come from a business that sells products. How do we develop a strategy that moves us into being a more solutions-oriented business?" Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If you're interested in having ...

On this episode of Dear Strategy, we analyze the stories of two failed ventures – Theranos and the Fyre Festival. Both of these stories started with big dreams and ended in scandal. So how can leaders tell when their own lofty goals are actually bordering on becoming lofty lies? And what should they do about it? Visit our Blog to read the full post that goes along with this episode. Subscribe to O...

On this special episode of Dear Strategy, we talk about why long-term planning becomes more important than ever during times of crisis. When unexpected events happen, many companies may actually be deterred from thinking about the future because everything in the present seems so uncertain. But companies that take the time to think past a crisis may just find themselves with a competitive advantag...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "How do I present my strategy to a leader who has a VERY short attention span?" Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If you're interested in having  Strategy Generation Company  deliver a strategy worksho...

On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn't ultimately deliver the product that they originally promised. Find out when crowdfunding works and when it doesn't, as we explore this growing trend in product marketing. Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "Which one comes first – market size or product capabilities that match the market?" Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If you're interested in having  Strategy Generation Company  deliver a strategy wo...

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all about and why does it seem to be trending toward becoming the new norm? Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest epis...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "Thank you for the 5-part series that explained TAM/SAM/SOM back in April. Once I've decided what those are for my company, how do I then figure out how big any of those are in terms of revenue? What sources might I go to in order to figure out how big my market is?" Visit our Blog to read the full post that goes al...

On this episode of Dear Strategy, we analyze a story about a retailer that decided to lift its standard price matching policies during the week of Black Friday. On the surface, it seems like this would be a good financial move. But is it worth upsetting some of your most loyal customers just to make a few extra bucks during this important time of year? Visit our Blog to read the full post that goe...

On this episode of Dear Strategy, we answer the following question… Dear Strategy: "What is your strategy beyond Episode 100?" Visit our Blog to read the full post that goes along with this episode. Subscribe to Our Mailing List  to stay up to date on all the latest episodes. If you're interested in having  Strategy Generation Company  deliver a strategy workshop for your business, please visit us...

This week's question is... Dear Strategy: "What is a strategy?" Read The Full Blog Post Subscribe to Our Mailing List

This week's question is... Dear Strategy: "How do I better assess what should be the trigger level for reviewing and potentially updating my strategy?" Read The Full Blog Post Subscribe to Our Mailing List