CREATIVE STRENGTHS

This episode was sparked by a conversation I had with my husband a few evenings ago; sitting eating supper, he shared an article he'd read about a book by Bronnie Ware, an Australian nurse who took the time to write down the most common regrets of the dying. It was partly a sombre conversation but at the same time, a really enlightening one.  As we talked about the profound realisations people com...

I'm excited to share this episode with you, it's a real shorty, as I know we are all busy at this time of year. We're taking a step back to appreciate all that we have achieved and learnt this year. It's a moment to reflect on the lessons learned, the challenges overcome, and the victories celebrated. When we talk about growing a business, we often focus on strategies, plans, and tangible goals. B...

I was recently asked inside the community group within our annual signature Masterclass, for a list of recommended books, and I thought it would make a great podcast episode where I share the most inspiring books that have helped me within my business and those that have helped me in some way to have a positive outlook on life in general. I hope they will have a hugely positive impact on you too....

Since we shared our initial episode on Chat GPT, we've been flooded with questions and I would love to take you through all of these, sharing my answers. The consensus is definitely that many think of ChatGPT as a dirty secret that few want to admit using, it's almost like we are cheating and trying to pull the wool over our customer's eyes, but I would love to reframe this idea and instead help y...

Today I'm going to share a recent challenge we faced – a mishap that occurred just a while ago. We learned some valuable lessons about the importance of resilience and agility in content creation. Whether like us you create weekly content, you are a business owner, or just someone who appreciates a look behind the scenes, I hope you'll find this story hugely valuable.... To paint the picture, last...

A while ago, I came across an article in the magazine Fast Company, that caught my attention - 5 RED FLAGS TO WATCH OUT FOR WHEN WORKING WITH START-UPS. The article was insightful, and from my personal experience over the last 14 years, it really did focus on the areas that matter the most, and it also highlighted the areas to avoid, the areas where we can easily waste our time and where we should...

Let's talk about AI, specifically ChatGPT and specifically from a small business owner's perspective. For us, AI has been a game-changer. And my goal with this episode is to help you utilise ChatGPT effectively for your own business. I'll share key insights I've gained whilst using AI effectively and I'll also provide additional tips that could benefit you. We'll explore how it can be a game-chang...

In today's episode, I share my thoughts and strategies to help you stay motivated and inspired as you are working towards achieving your goals. We'll be discussing a very relatable topic: what to do on days when you have lost your motivation. We've all been there, those days when we just can't seem to find the drive to get going on our to-do list. We'll be exploring how to recognise that this is c...

We all live In a very noisy and fast paced world, where understanding your audience is becoming more important than ever. During this episode, I share why and how you should define and understand your audience, ultimately ensuring that your business offerings align with your audience's needs, desires, and lifestyle.  I'll walk you through a series of practical and straightforward strategies to hel...

Today we dive deeper into the subject of achieving your goals and, more importantly, how to stop worrying about what other people think. In our previous episode, we discussed the importance of setting and working towards your goals. But what happens when the opinions of others start to creep in and affect your progress? In this episode, we'll discuss why it's crucial to focus on your own vision an...

I was thinking the other day, how so often we come across incredible information that might make a difference to our lives and our businesses, that great feeling of what might be possible for us to achieve when we discover a brilliant and valuable resource. We are excited to implement the ideas and put them to use and then …  … something distracts us, and the idea begins to fade into the backgroun...

We are a few months into the biggest change we have ever gone through within our business, moving from a flower design led business, to a brand fully focussed on supporting you within your own business, taking our years of experience in running a multi-level, 7 figure global business, and now sharing all our marketing and strategy insights. It's a huge change, but it has also felt like the most na...

I recently shared a journal post on the essential skills to start and grow your business, focussing on the importance of mindset and attitude, and today, I wanted to bring this to the Podcast and share a little more. I remember before I started my business, wondering what the key skills that every successful entrepreneur had and wondering if they were skills that I could harness and learn. Over th...

Today we'll be exploring one of the key secrets that separates the most successful brands from the rest: crafting a powerful and engaging brand story. Stories help us make sense of the world around us and connect with others on a deeper level. And that's why, in marketing, telling stories is a powerful way to engage with your audience, for them to relate and connect with your brand and to help the...

Today, I want to bring those steps to life through this Podcast episode, focussing on the crucial topic of pricing - a concept that, when thoroughly understood will transform your business. Some of the steps are common sense, but others might surprise you. These nine steps were game changers for me. I believe they'll make a massive difference for you too. And it's not just about numbers.   Effecti...

Today we'll be discussing the benefits and challenges of working for yourself. If you've ever dreamed of ditching the 9-to-5 and taking control of your own destiny, this episode is for you. We'll explore the freedom and flexibility that comes with being your own boss, as well as some of the hurdles you might face along the way. From setting your own hours to choosing the projects that align with y...

This week I am looking at ways to help you break free from the limitations of your everyday life and transform your dreams into tangible outcomes. From research, I've discovered that it's thought only a staggering 8% of goals are ever achieved, which really blows my mind. In this episode I share the six crucial steps that have helped me consistently achieve my goals, making them something exciting...

What I've discovered about networking completely changed my perspective - and if the word 'networking' makes you feel uncomfortable, this episode will show you how to transform those connections into something genuinely enjoyable and natural. For many of us, networking conjures images of crowded rooms, awkward handshakes, and perfecting sales pitches. But what if we could reframe it entirely? Toda...

Today we are exploring the five essential, practical strategies that have helped me, and countless others, strike the perfect balance between creativity and growing a successful business. My hope is that by the end of our conversation, you will have new ideas ready to implement today. Whether you are in the early stages of a business idea or you are in the throes of growing your business, I would...

Welcome to 'Passion To Profit',  a leading business podcast for creative entrepreneurs, professional service providers, and business owners ready to turn their expertise into a thriving, profitable business. I'm Philippa Craddock, and I believe the most successful businesses are built on recognising and embracing what you're naturally brilliant at. I grew my own design business from our family kit...