Conversations with MarTech

For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile.  But have you thought about what comes next? Neej Gore , chief data officer at Zeta Global , says advances in AI and predictive capabilities might soon mean data-driven is looking backwards, which is exactly the o...

This podcast is produced by MarTech , a Third Door Media property.

Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists.  In this conversation with Anssi Rusi , CEO of Supermetrics , we dive into the challenges marketing teams face with their data and whether AI is the force equalizer to help marketing teams find the insights...

Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising Join us as we discuss with Nate St. Pierre , founder of Youbots.ai, about democratizing AI, the nuanced role of AI in creativity, and the balance between human ingenuity and automation. Discover insights into marketing strategies in the age of AI, evolving agency playbooks, and enabling small businesses to punch above their wei...

AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case. AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream. Among the tasks where I can help creatives: Atomizing long-form content. Assisting in draft and ideation. Helping keep content on brand.  In this episode of Con...

In this episode of Playbook Broken, Marc interviews Ryan Nelsen , CMO of StackAdapt . They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They discuss topics such as the shift from tools to re...

Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking about visibility and LLM  citations over SERPs and clicks, are seen as brand marketing efforts. But brands also made news by taking actions that seem to go against their brand values or upset customers. Southwest Airlines, which for years touted “Bag...

Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi , VP of Marketing at Creatopy . Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd, and Figma, joins us to share her experien...

What’s keeping businesses from succeeding with first-party data? What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics? With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the value of first-party data. But having success with...

Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre , co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdated and how SaaS is transforming int...

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured. We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and potentially different organizational structures.  On...

In this episode of Playbook Broken, Marc engages with Ed See , Chief Growth Officer at Zeta Global , to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importance of aligning first principles with new technolo...

Who’s watching the security of your martech stack? There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizations whipped out their credit cards and deployed S...

In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen , VP of Media and AI Privacy Products at CloudFlare , to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the impact of AI on content creators,...

Could your revenue team use better open rates?  How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no better medium for capturing and holding attention tha...

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor , CEO of Octave , to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, contextuall...

This podcast is produced by MarTech , a Third Door Media property.

In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve , a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai , the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her upcoming book, organizationa...

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference.  They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversation covers the rise of new search platforms like Ti...

In the first episode of Playbook Broken, Marc Sirkin , CEO of Third Door Media , dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis , co-founder of Mosaic Group Media , they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measurement in today's AI-driven landscape.  M...

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really goo...

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to reframe brand and, in the process, the role of the...

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, they’re...

A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in.  For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to...

Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should.  Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone. Alongside marketing ops in some revenue organizations, ther...