Converge Coffee

In this episode, Sean sits down with Mary Shores, owner of Midstate Collections and author of Words That Work . They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She...

In this episode, Sean sits down with Joe Mills, business development manager at Element Three and co-owner of Summit Fitness. They dive into what companies should look for in marketing agencies when doing a request for proposal (RFP) . Joe explains how the bad way and the good way do a RFP. The situation comes down to customer experience. Whether you sign with a company or not, Joe sees where the...

In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future c...

In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks . They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. More About Nakita. https://www.linkedi...

In this episode, Sean sits down with Josh Brammer. He helps business owners streamline their business , so they can deliver predictable revenue and faster growth for their service firm. They dive deeper into why customer experience plays such a big role in running a profitable service firm. They talk about the chicken and the egg and A, B, and C clients. More About Josh. https://www.linkedin.com/i...

In this episode, Sean sits down with Mike Seidle, co-founder and COO of WorkHere . They dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. They talk about how customer experience is the backbone to any startup. More About Mike. https://www.linkedin.com/in/...

In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM . They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with...

In this episode, Sean sits down with Raj Kapur, managing director of &Marketing . They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like. More About Raj. https://www.linkedin.c...

In this episode, Sean sits down with Paul Waltz, program director at Apprenace . They dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He gives some insider tips and tricks to connect with people. More About Paul. https://www.linkedin.com/in/paulmwaltz/

In this episode, Sean sits down with Johnathan Grzybowski, co-founder of Penji . They dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations. More About Johnathan. https://www.linkedin.com/in/grzybowskij/

In this episode, Sean sits down with Casey Gauss, Founder and CEO of Viral Launch . They dive into how Viral Launch got started. Casey goes deeper into why customer experience is crucial for the company's marketing in the beginning. He goes onto explain the company doesn't have all the answers but still tries to figure out how to best serve their current and future customers. More About Casey. htt...

In this episode, Sean sits down with Jeremy Epstein, CEO of Never Stop Marketing, co-founder of Cryto Explorers , and has written a few books. They dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going in...

In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself , and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his pe...

In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands , and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nat...

In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels...

In this episode, Sean sits down with Eric Prugh, COO, at PactSafe , and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the...

In this episode, Sean sits down with Eva Jackson, Director of Marketing Operations, at Emplify , and talk why companies need agile marketing and employee engagement. They dive deeper on how Emplify builds a framework for companies to understand their company health. Eva and Sean talk about her founding Agile Marketing Indy and how that plays into her job at Emplify. More About Eva. https://www.lin...

In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha , and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business. More About Srikar. https://www.linkedin.com/in/...

In this episode, Sean sits down with Jason Williams, Executive Director, at Centric Indy , and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus and about their Day of Innovation . Learn how Centric cultivated innovation in Indiana. More About...

In this episode, Sean sits down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. They dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies mu...

In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence , and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices. More About Joe. https://www.linkedin.com/in/jsinkwitz/

In this episode, Sean sits down with Terri Levine, founder of Heartrepreneur , and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business. More About Terri....

In this episode, Sean sits down with Jack Paxton, co-founder of Vyper , and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking. More About Jack. https://www.linkedin.com/in/jackpaxton/

In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service , and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. More About Erik. https://www.linkedin.com/in/erikdeckers/