Content Strategy Insights

Kylie Hansen is a tireless evangelist for the field of UX design. By demonstrating the ROI of content design, she has been able to build a team that is making better products now - and is ready to design the conversational and data-driven content of the not-too-distant future. https://ellessmedia.com/csi/kylie-hansen/

Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and on quality content. https://ellessmedia.com/csi/ian-lurie/

Eric Best helps business leaders look into the future. As a scenario-thinking consultant, he helps you discover insights that let you formulate an actionable strategy in the face of uncertainty. In other words, scenario thinking gives you a tool to explore the differences between your currently planned future and the one that may actually unfold. https://ellessmedia.com/csi/eric-best/

Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times :) https://ellessmedia.com/csi/rob-mills/

Emily Triplett Lentz is committed to making her content as welcoming as possible to everyone who encounters it. Her inclusive-content work not only ensures that traditionally excluded groups feel included. It also delivers stronger business results and promotes better writing. https://ellessmedia.com/csi/emily-triplett-lentz/

Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organizations, always championing the best content practices. Jonathon's career arc mirrors the growth of content strategy and content design. He started out as a technical writer and webmaster. He was a content m...

Mónica Guzmán and Caitlin Moran are thoughtful practitioners of a new kind of reporting - conversational journalism. Their team at WhereBy. Us builds community in five U.S. cities with newsletters that engage their readers in ways that old media couldn't. https://ellessmedia.com/csi/the-evergrey/

Tracy Playle has a super-power: people skills that help her run effective content strategy workshops. Clarify your "why." Get the right people together. Engage them in focused and creative activities. Great strategy is the result. https://ellessmedia.com/csi/tracy-playle/

Phillip Hunter has been designing digital conversations for 20 years. He started with touch-tone phone applications. More recently, he has worked on Alexa and other voice-based technologies. https://ellessmedia.com/csi/phillip-hunter/

Colleen Jones is a Jedi Master of content effectiveness. She helps organizations plan, create, and improve operations that produce user-focused content. https://ellessmedia.com/csi/coleen-jones/

Torrey Podmajersky is a true UX writing pioneer. As a "content developer" for Microsoft's Xbox she cultivated the skills she now uses as a UX writer at Google. Her new book, "Strategic Writing for UX," shares the insights she has gleaned over 10 years of UX writing practice. https://ellessmedia.com/csi/torrey-podmajersky/

Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has prompted Laura to reflect deeply on content management systems. https://ellessmedia.com/csi/laura-robertson/ ‎

Mike Atherton applies insights from information architecture to help content strategists develop domain models. These models help align content stakeholders and create a powerful way to organize, discover, and display content. https://ellessmedia.com/csi/mike-atherton/

Flora Paul developed an analytics practice she calls "editorial intelligence" during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists "can be friends with numbers and data." https://ellessmedia.com/csi/flora-paul/

Rachel Van't Land is a copywriter, brand strategist, and content strategist. Rachel helps businesses speak in a credible voice that aligns with their brand. https://ellessmedia.com/csi/rachel-vant-land/

Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track. https://ellessmedia.com/csi/blaine-kyllo/

Crystal Taggart helps small- to medium-sized businesses improve their business results with artificial intelligence. AI is rapidly emerging as a viable technology that even small businesses can use to optimize their marketing efforts. https://ellessmedia.com/csi/crystal-taggart/  

Neal Sofian leads a company that builds conversation bots for the health-care industry. Using algorithms, machine learning, and contextual storytelling, they create complex, customized content on the fly to help people change their health behavior. https://ellessmedia.com/csi/neal-sofian/  

Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. https://ellessmedia.com/csi/jennifer-bourn/

Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. https://ellessmedia.com/csi/kronda-adair/

Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. https://ellessmedia.com/csi/jenn-marie/

John Sechrest helps startups tell their stories. By managing the narrative around their startup idea, founders can improve their odds of raising money, attracting the right talent, and – most importantly – connecting with the right customers. https://ellessmedia.com/csi/john-sechrest/

Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online.

When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She's still at it 20 years later – writing, coaching, training, and consulting on SEO copywriting.

Kate Saul & Andre Francisco work at 18F, an federal government agency that helps other agencies improve their digital services, including web content. Soon after the agency's founding they discovered that they would benefit from having a master reference guide - the 18F Content Guide - for both their organization and their clients. The 18F Content Guide helps federal government agencies keep their...