Content Lessons with Justin

Justin takes a seat with Vance Morris to discuss and examine why old-school marketing tactics are still capable of driving real results. Vance goes over how his background with Disney shaped his approach to customer experience and explains how something as simple as a printed newsletter can strengthen loyalty, encourage repeat business, and generate referrals through word-of-mouth. ----- Vance is...

Justin sits down with Justin Starbird to unpack why your audience is more than a number. A strong audience can become a real business asset that supports sales, marketing, credibility, and long-term growth. They also discuss why founder-led companies need to build a community around their solution instead of making the founder the center of every deal. - Justin Starbird is the CEO and Founder of T...

Justin sits down with Will Rico to unpack what it really takes for brands to show up in AI-driven search. They examine how AI visibility differs from traditional SEO, what LLMs actually trust, and why optimizing your website is no longer enough in the modern internet age. If you'd like to understand how AI is changing search and what your brand can do about it, this discussion is a practical p...

Justin takes a seat with RC Victorino to deconstruct why so much B2B content feels the same in this day and age and what it takes to create something people actually want to pay attention to. They dig into how editorial judgment, internal data, and AI can work together without turning your content into another version of what everyone else is already saying. ----- RC Victorino is a brand and conte...

Justin sits down with Justyna Ciecierka to explore what's really keeping people from creating effective video content. It is not a lack of equipment or editing skills. It is performance anxiety. Justyna shares a simple framework for creating videos that connect with buyers, build trust, and stay memorable without sounding scripted or overproduced. ----- Free Video Mini Course on getting leads with...

Justin sits down with Logan Lyles to break down what separates webinars that generate leads from the ones that get ignored. Logan shares practical strategies for increasing registrations, improving conversions, and turning every webinar into a long-term content asset instead of a one-time event. They also explore smarter promotion, better follow-up, and how small changes to your titles, sign-up pr...

Justin sits down with Katie Turner to discuss why great content starts with great messaging. They unpack why so many B2B companies rely too heavily on referrals and how a clear understanding of your buyers can create a more predictable pipeline. Katie shares functional insights on uncovering what actually motivates customers, creating content that supports every stage of the buyer journey, and wri...

Justin sits down with Wendy Jacobson to talk about what actually drives results in content marketing. Drawing from more than 17 years of experience, Wendy shares why authenticity, consistency, and a clear strategy matter far more than chasing likes, comments, or the latest trends. They also delve into how even simple "boring" content can become a powerful growth tool when it aligns with...

Justin sits down with Kristen Sweeney to explore how businesses can stand out by turning their internal expertise into content that leaves an impact. Instead of chasing generic thought leadership, Kristen discusses how expert-led content helps brands build credibility, trust, and a point of view that competitors cannot copy. They also go over what makes content truly authoritative, how to uncover...

Justin sits down with Chuck Moxley to talk about why podcasts are much more than just a lead generation tool. When done right, they become a powerful way to build trust, support sales conversations, and uncover customer insights that can help your entire company make better decisions. Chuck explains how his team shifted to a leaner, more authentic podcast strategy that still drives real business i...

Justin takes a seat with Brooke Miles to break down what is actually making YouTube work for your business. It's not just about chasing views. It's about choosing the right topics, titles, and thumbnails that attract the right people. Brooke shares her 3 T’s framework and how she turns content into legitimate client opportunities. If your videos are not driving results, this will help you...

Justin sits down with Allison Ditmer to talk about one of the most overlooked parts of LinkedIn growth. Not your posts. Your comments. They break apart how thoughtful, intentional commenting can drive visibility, build your brand, and open the door to more opportunities. Say bye to dropping generic replies and try joining conversations in a way that adds value and makes people want to learn more a...

Justin sits down with Joe McKay , founder of Great Chat, to talk about what’s really happening in content marketing as AI becomes more common. Justin and Joe break down the tension between speed and substance, and why more content does not always mean better results. Joe shares his perspective on what actually works right now... Staying authentic, focusing on outcomes, and building real human conn...

Justin sits down with Patrick Cumming to unpack a simple truth most marketers overlook. If you do not understand your audience, your content will not land. They talk about the gap between what businesses want to say and what customers actually need to hear. The conversation gets practical as they cover how to do real audience research, how to sharpen your messaging, and how to balance creativity w...

Justin sits down with returning guest, Lee Densmer , to talk about the real journey behind writing and launching her book "Content Simplified". They dig into the challenges of going from idea to publication, the relationships that helped along the way, and how writing a book can become much more than a personal milestone. ---- Lee Densmer is a content marketing consultant and owns Globia...

Justin sits down with Angie Jones to break down what “anti-cringe” content really means and why trust matters more than visibility on LinkedIn. They dig into how to create content that actually resonates, how to pull real stories instead of forcing them, and why storytelling is still one of the most powerful tools for personal branding. Angie also shares practical frameworks for creating emotional...

Justin sits down with Stacy Eleczko to unpack what really drives buying decisions and why so much marketing misses the mark. They talk about the power of client interviews, how to uncover real buyer motivation, and the hidden cost of messaging that doesn’t quite connect. You’ll hear why relying solely on referrals can stall growth, how emotion plays a bigger role in buying than most people realize...

Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right. They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research builds real trust. Erin also shares how to turn reports into thought leadership that drives ROI instead o...

Justin sits down with Vince Pierri to talk about an unexpected journey, from the pulpit to building a thriving business on LinkedIn through infographics. Vince breaks down how visual storytelling helped him stand out, why quality beats quantity every time, and how he grew an audience of 28,000 in just 16 months. They also get into what it really takes to stay consistent with content, how video fit...

Justin sits down with Dana Herra to unpack what it really means to “market less and matter more.” If you’re a solopreneur or small business owner trying to do everything everywhere, this conversation shows you a smarter way forward. Justin and Dana break down how focusing on fewer channels and leaning into your natural strengths creates stronger connections, better content, and far less burnout. -...

Justin sits down with Sam Swirsky to talk about something every professional needs but few truly master: a clear, impactful LinkedIn profile. We break down why clarity is the secret to standing out and opening doors—and how to make it happen. You’ll get simple, actionable tips for showcasing your skills, experience, and aspirations so the right people immediately get what you’re about. Whether you...

In this episode, Justin sits down with Steve Guberman to unpack how podcasting can be so much more than another piece of marketing—it can actually become a powerful tool for business development. They talk about how podcasts help you grow your reach, build brand authority, and most importantly, create meaningful connections with the people you want to serve. You’ll also hear practical strategies a...

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects . Justin sits down with Jimi Gibson to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable. You’ll hear why your everyday experiences hold more power than you think, how to spot the stories wo...

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Renee Frojo to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable. You’ll hear why your everyday experiences hold more power than you think, how to spot the stories wor...

Justin sits down with Lee Densmer to unpack one of the biggest roadblocks in content marketing: overcomplication. From trying to speak to everyone to getting lost in tactics, many businesses make their content harder—and less effective—than it needs to be. Lee shares lessons from her work in the language services industry, including how cultural awareness and localized strategies can make or break...