Content Inc. - The Podcast

If I am you, and I have a job working for someone else, I'd start moving plan B to plan A right now. Build something that only you can do. That's your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you'll be able to make a living off of that. If you want to build IP for someone else, go do that…but why? Why not build something that lead...

We think we need to keep reinventing the wheel. New idea. New angle. New take. But the truth is… if you're doing it right, you'll feel like a broken record. Repeating yourself as a creator is a necessary strategy for success. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get my personal newsletter today and recei...

When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something rarely discussed in the creator world: silence. Not the dramatic kind. Not the "quitting social media forever" kind, although that has merits for sure. I mean intentional, strategic silence. Creative whitespace if you will. Here's a question for you:...

A very special episode of Content Inc. - #500. In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020. Joe goes into detail about two key issues: Four key thoughts from the previous 499 episodes. What went right and what went wrong. Four additional areas about content creation that changed Joe's thinking. This is an impor...

If I lost everything – the audience, the money, the reputation – and had to start over, here's what I'd do. Step 0: Take Inventory What do I still have? My skills. My story. My scars. Just because the list is gone doesn't mean the asset is. This helps frame that even starting from "nothing" isn't truly nothing. Step 1: Cry I'd spend at least a week screaming into the void. "Why me Oh Lord, why me?...

As difficult as it is, you must believe you are where you are because of the decisions you have made. You will get to where you are going based upon the decisions you will make. If we blame someone or something for our lot in life, then we make it true. If we do that, we lose our agency. If we lose our agency, we lose our souls. What you are about to undertake is hard. This is good news. If it was...

You don't build a business alone. You can try. And for a while, it might work. But the moment things get hard—and they always do—you'll either have people to lean on… or you'll collapse under the weight of your own ambition. Who you surround yourself with is one of the biggest factors in whether you grow, or burn out. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Cont...

Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, they'll start to make sense to you, and you'll begin to realize your true purpose. Once you accept this, you'll be more open to who you can and will become. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episode...

 Why do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions. Every half finished idea, every shiny new opportunity, every unread email and open tab, it all adds up. It chips away at your time and your clarity and your willpower.  Creators, especially content entrepreneurs fall into a trap.  ------- Like this episode? SUBSCRIBE on...

We've been doing side hustles wrong since they were first invented. Most people are in a job they hate, and do a side hustle they love. Time to flip the script. Immediately. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get my personal newsletter today and receive my free goal-setting guide today.

The old model was simple: work 40 years, retire, live off savings. But in today's world, career longevity is the new retirement strategy. And that doesn't mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you choose. If you're a content creator, this is actually great news. You already have the tools to build real...

If it succeeded exactly as it's going now, would you be happy with where it takes you? If not, change it. You're not too far down the road. You're not locked in. The beauty of being a creator is you get to rewrite the rules. You don't need to scale. You need to align. And that's the difference between being busy and being free. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . Se...

For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about. Simply put, the Voice of America has been one of the greatest marketing vehicles for the United States ever created...and...perhaps... the best ever. Three weeks ago all funding for Voice of America was discontinued. Sadly,...

Everyone has goals. I'm sure you have a few right now you are working on. But if goal setting were a skill, most Americans are failing…significantly failing. When you look at all the math, those who have goals and stick with them have NO competition. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get my personal n...

I learned about SMART Goals from Brian Tracy almost 30 years ago. SMART goals are specific, measurable, actionable, relevant and time-bound. How's your goal-setting going? Some background on Brian Tracy's method. My methodology on Record - Review - Remove . ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get my per...

The original "three legs of the stool" for publishing was online, in print and in-person. For today's content creator it's still three legs, but they've changed. Here's a great example of Mel Robbins and her "three legs" content creation strategy: a book, speaking and a show. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcas...

The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most humans don't do this. In this episode we break down Matthew McConaughey's Oscar award speech and see how we can become our own hero in 10 years. Matthew McConaughey Oscar Speech Snoop Dogg Acceptance Speech Snoop Dogg Thank Me Song ------- Like this epis...

A special episode this week with Marcus Sheridan, author of the new book "Endless Customers." Marcus teaches us about the four-step process for creating more trust with our customers, positioning us as the most known and leading expert in our industry. This includes saying what others aren't willing to say, leaning into video, selling differently and showing your human side.  You will get at least...

Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed. Well, anyone can do anything for seven minutes. Try out this seven-minute method for the next habit you want to start or stop. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get my personal newsletter today and re...

While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch. I realized all these places have a yes...but. We all need a yes...but. What's yours? ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episo...

During these trying times I think the best strategy is to create as many life options for yourself and your family as possible. In this episode, I talk about the four different options you have to increase your survival - audience, money, place and health.  ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get my per...

To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract money. Once you find that combination, it's only a matter of time. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content...

If I ask you, where will your business be in three years, and you don't know the answer, odds are you will not be successful. You think, sure, write down your goal, review your goal on a regular basis, execute the goal…but all those things are secondary. The reason we do create and write down goals is to manipulate your own thoughts. Simply put...you are what you think about all day long. -------...

 AI is the talk of the marketing and creator space. But my concern is that most of us are still asleep at the wheel. We need to invest now in our AI education...before it's too late. Here's how. Links: Inside Anthropic's AI Race The AI Explored Podcast ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get my personal...

More and more celebrities are building audiences and launching side hustles. Why you ask? Because actors are almost never in control of who hires them for a part. And the same goes for you and your career. If you are working for someone else, you need a side hustle. Here's how. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podc...