Content, Briefly

Alex and Jimmy welcome Rand Fishkin to the pod, both as hosts and longtime fans. Rand (of Moz ( https://moz.com/ ) and SparkToro ( https://sparktoro.com/ ) and general content marketing fame) released a book with his cofounder (and previous Content Brie...

Alex thinks most newsletters are longer than they need to be. Rachel, Chloe, and Ruth disagree. What are newsletters doing these days? Are they a task to be finished? A friendly reminder that a business exists? A strategic trust building exercise? The ...

Are larger teams more risk tolerant? Is narrative more important than numbers? Does leveraging marketing skills internally get you ahead? Jimmy reports his findings after five months on Miro's +100 person marketing team. Enjoy the episode! ————————————...

Ruth was hired in record time. This week, Chloe, Rachel, and Alex ask her how she did it. We talk tactics, resumes, and the qualitative things that get an application over the line. Enjoy the episode! ————————————————————————— This podcast episode is b...

Today, we're talking about AI workslop – the AI mess we have to deal with day to day from our coworkers and the world around us. What do we do when we come across it? How do we deal with it? With more companies establishing guidelines around how and whe...

Superpath founder emeritus Jimmy Daly ( https://www.linkedin.com/in/jimmydaly/ ) joins us to talk about his recent article, “The hardest part about content hasn’t gotten any easier.” ( https://www.superpath.co/blog/the-hardest-part-of-content-hasnt-got...

My relationship with ghostwriting is the same as my relationship with horseradish. I’ve tried it in several different contexts, but ultimately decided it wasn’t for me. Luckily for us, Ruth ( https://www.linkedin.com/in/ruth-favela/ ) and Rachel ( https...

Tyler Denk ( https://www.linkedin.com/in/tyler-denk ) was the second employee at ( https://www.morningbrew.com/ )Morning Brew ( https://www.morningbrew.com/ ), and his innovations there allowed one business newsletter to become a media juggernaut. That...

Kevan Lee ( https://www.linkedin.com/in/kevanlee/ ) and Shannon Deep ( https://www.linkedin.com/in/shannondeep/ ) are cofounders of Bonfire ( https://www.aroundthebonfire.com/ ), a traditional brand marketing agency that hosts not-so-traditional creati...

Ronnie ( https://www.linkedin.com/in/ronniehiggins/ ) and Alex have always bonded over the concept of Content as a Product. Last week, Ronnie shared a new angle on the idea in his recent piece, What if broadcasting shaped content marketing instead of p...

There's a version of building your own tools that saves you an hour on every task, and a version where you spend 20 hours making something you look at once. Alex, Eric, and Ruth try to draw the line on when it's worth it to vibe code your own custom pro...

Jimmy wrote an article about how to operationalize people following people ( https://www.superpath.co/blog/people-follow-people ). In this episode we chat about the employee advocacy program he’s building at Miro and Eric, Ruth, and Alex share their ow...

Seven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether video is becoming a required skillset for content marketers. This episode is sponsored by Wist...

This is Alex’s quarterly update solo episode on all things Superpath. In our second quarterly State of Superpath, Alex runs through what’s happened in Superpath this quarter, from the new member hub and Change My Mind to a big podcast reset landing in ...

Most of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to marketing from infection biology, makes the case that grabbing two reports and the most agreeabl...

In this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?! ( https://www.superpath.co/blog/the-artifact-era ). Katie Parrott called Claude skills the new currency of thought leadership on LinkedIn, ...

ChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his read on AI search is more grounded than the panic cycle on LinkedIn would have you believe. Al...

If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us a...

An okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to defending how many hours it's worth spending to make something genuinely go...

This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a...

In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer ( https://www.superpath.co/blog/what-i-learned-in-my-three-glorious-months-as-a-product-marketer ).Jimmy got three months as a ...

In this episode, Eric is joined by Kaleigh Moore to talk about her recent post, ( https://www.kaleighmoore.com/blog/2026/4/16/employees-are-untapped-ai-search-potential )Your Employees Are Untapped AI Search Potential ( https://www.kaleighmoore.com/blo...

Alex sits down with ( https://www.linkedin.com/in/millytamati/ )Milly Tamati ( https://www.linkedin.com/in/millytamati/ ), founder of ( https://generalist.world/ )Generalist World ( https://generalist.world/ ), to talk about community building. Less ab...

This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a...

This episode is an interview with Jeremy Moser ( https://www.linkedin.com/in/jeremyamoser ), co-founder of uSERP. Jeremy Moser talks to 30-plus new companies a month, and he keeps seeing the same thing: teams comparing their best AI search leads agains...