Comic Lab

Starting a webcomic in 2026 isn’t about chasing algorithms or copying what’s popular — it’s about building something sustainable, creative, and yours . In this episode, Brad Guigar and Dave Kellett break down what new cartoonists actually need to focus on in their first years: writing first, consistency over hype, owning your work, and building an audience the right way. You’ll learn why you don’t...

What does it really mean when someone looks at your career and says, “You should be doing more ”? In this episode of ComicLab , Brad and Dave respond to a pointed listener question that cuts straight to the bone: If they have the skills, the experience, and the ideas — why haven’t they launched even more projects? The answer isn’t defensive or dismissive. Instead, it becomes a clear-eyed breakdown...

Cartoonists Dave Kellett and Brad Guigar make their predictions for 2026 and share their goals for the new year. Also — they offer their annual reminder to shop the Comicraft New Year's Day sale on January 1st. Brad's Predictions Syndicated comics reach the tipping point Creator identity becomes prominent Substack pulls through Webtoon bubble bursts Patreon expands “community” and “discovery” tool...

At the beginning of the year, cartoonists Dave Kellett and Brad Guigar made their predictions for the coming year — and set goals for themselves. Now, as the year comes to a close, it's the brutally honest follow-up episode where they grade themselves — and sometimes discover that Past-Brad and Past-Dave were wildly optimistic. Or deluded. Or both. 2025 PREDICTIONS DAVE: Business planning for cart...

Cartoonists Brad Guigar and Dave Kellett discuss the nuances of print-on-demand services. As Brad says, "It's a good place to start, but a bad place to stay." They delve into the importance of advanced planning for holiday sales. Finally, they share strategies for engaging audiences at comic conventions, covering pricing strategies and the psychology of sales, and emphasizing the importance of und...

Syndicated cartoonists Jerry Scott and Rick Kirkman share their journey of collaboration that spans over 35 years, focusing on their iconic comic strip, "Baby Blues." They discuss their initial meeting, the challenges of working together, the creative process behind their gags, and the evolution of their work. The dialogue highlights the joys and conflicts of collaboration, the importance of humor...

Where should you post if you want to build an audience? Substack delivers unbeatable audience-building tools... but it has some drawbacks. Bluesky is active... but small. Webtoon is terrific... if you're doing the style and content that their users prefer. Patreon has recently added features to promote discoverability and reader-retention. And the legacy social-media platforms — Twitter, Instagram...

Today's show is sponsored by Huion , makers of the Kamvas 22 Plus ! In today's show, Brad and Dave tackle an old question — does your comic HAVE to be in color? The answer is more nuanced than you might think! Also, the comics uncles will discuss the right ways — and the wrong way — to sign your books for fans. Huion Huion is sponsoring today's show, and they're offering additional discounts on th...

Cartoonist Brad Guigar talks about his love/hate relationship with Reddit — and the publishing strategy that's currently delivering Patreon backers that has him loving it again. Today's Show Brad's Love/Hate Relationship with Reddit The ComicLab Accent Challenge Working on Comics at Work NSFW comic artists on Reddit Brad mentioned getting great advice from people doing NSFW comics on Reddit. Here...

We always advise having "many legs under your table." In other words, comic creators should have many sources of revenue. If one is threatened, the others can keep the business aloft. So it's important, from time to time, to check for wobbly legs! What are the sources of comics income that are currently vulnerable? Today's Show Vulnerable legs Susan MacTaggart Design vs Style Summary In this episo...

This week, we're sharing the real numbers from Brad Guigar's recent Kickstarter. The show is brought to you by Hogan's Alley ! Enter the code COMICLAB10 at checkout to receive 10% off any purchase from their store — the current issue, back issues, a subscription, digital editions, "The Complete Betty Brown" book collection, whatever you see there that catches your eye! Summary In this episode of C...

In this engaging conversation, Cathy Guisewite, the creator of the iconic syndicated comic strip 'Cathy', shares her journey through the world of cartooning, the challenges she faced as a female cartoonist, and the cultural impact of her work. From her early days of struggling with drawing to her experiences on The Tonight Show, Cathy reflects on her evolution as an artist and the significance of...

Brad thinks Kickstarter is the right place to go for a Brazilian cartoonist who wants to have his work re-published in English, but Dave thinks his co-host is Lost in Translation. Then, the dynamic duo gives some advice to a pro-am cartoonist who just lost their day job and is considering making the move to full-time cartooning. But first, Brad and Dave share some comic convention horror stories....

While you're stuck trying to find the RIGHT way to start your comic, someone else is starting a comic THEIR way. That's because the only RIGHT way to start a comic is the WRONG way. Confused? We'll explain. Also—storytelling without conflict? Kishōtenketsu is a story structure that highlights contrast rather than conflict. But first, Dave's Los Angeles may have the most "perfect days" in the Unite...

Chuck Dillon joins us this week to talk about his work for Highlights magazine, designing the Costco Monopoly board, and his delightful children's books like The Bravest Booger and The Most Serious Fart . Summary In this engaging conversation, Chuck Dillon, a talented cartoonist and illustrator, shares his journey from early inspirations to his successful career in children's book illustration. He...

A listener asks if there are any comics that the comics dads think are essential reading for being a comic creator. They sure do... and it's not what you'd expect! Today's show Romance novels "Must-Read" Comics List Summary Cartoonists Brad Guigar and Dave Kellett explore the value of romance novels in storytelling, contrasting their narrative preferences. Brad advocates for the insights gained fr...

As he prepares to launch his new Kickstarter at newevilbook.com, Brad Guigar tells co-host Dave Kellett that he's decided to eliminate all international shipping except for Canada! Between VAT taxes, new regulations, tariffs, and other uncertainties, he's decided it's just too risky. But first, a listener wrestles with his new role as a comics publisher. Is he helping out some friends, or is he a...

Many singers do a key change in the middle of a song to indicate drama. Dave Kellett is so good, he does it right in the middle of a word! Brad Guigar and Dave Kellett learn too much about each other while sharing a hotel room with his friend at the National Cartoonists Society Conference and Reuben Awards. Dave and Brad return from Boston brimming with stories from a week of cartooning camaraderi...

Dave Kellett and Brad Guigar hosted a live performance of ComicLab at the 79th annual National Cartoonists Society Conference and Reuben Awards . Joining them onstage to talk about the business of comics were three marvelous cartoonists: Jason Chatfield , a remarkably talented cartoonist who is as comfortable doing stand-up comedy as he is sitting down to create cartoons for The New Yorker . His n...

After discussing the best lettering techniques for shouts and whispers, Brad and Dave talk about plateaus. Is it possible to plateau for too long? Can they actually be beneficial? PLUS... Dave shares his experience after the first week of taking the ComicLab Social Media Challenge. This may be the best time-management tool yet! Today's Show The best lettering techniques for shouts and whispers Sus...

Today's show is brought to you by Dreamhost ! It's the first step in owning and controlling your own work. Check out the special offers at dreamhost.com/comiclab . Once again, Dave Kellett returns from Comic-Con International with a full report featuring actual numbers from his time spent exhibiting at his booth. He'll share what worked, what didn't, and what he has planned for next year. Next, it...

This episode is sponsored by Dreamhost — your first step in owning and controlling your own work! Visit them at https://www.dreamhost.com/comiclab . This week, Brad and Dave are joined by Greg and Karen Evans, who are celebrating the 40th anniversary of their syndicated comic strip, Luann . Karen — then, a toddler — was the inspiration for the strip when Greg launched it in 1985. Twenty-seven year...

Today, YOU are the star of the show. We asked ComicLab listeners to help us celebrate our 400th episode by calling in with favorite memories from our seven years of podcasting. And — WOW! — did you ever deliver! Today's show will put a smile on your face for the rest of the day. ComicLab has been cranking out episodes about making comics — and making a living from comics — every week since January...

This week's show is brought to you by Dreamhost — your first step in owning and controlling your own work. This week, the fellas wonder what it would be like to win the lottery. Then, Brad shares stories from the American Library Association conference in Philadelphia. Finally, Brad and Dave explain why placing white text on a black background can cause eye fatigue. Today's Show What if we won the...

The episode is sponsored by Dreamhost —the first step in owning and controlling your own work! Today, a listener asks how he can develop an art style as quickly as possible! Your Humble Hosts have some very bad news for him. Next, a cartoonist asks whether it's a good idea to start a second social-media account to share personal views. Today's Show I need an art style — quick! Susan MacTaggart's P...