Cognitive Engineering

What springs to mind when you think of McDonalds, Apple or BT? When it comes to the reputation of companies, first impressions seem to matter. But how does a reputation work? Is a negative reputation stickier than a positive one? and how long does reputation last? In this week’s podcast, we discuss reputation. We unpick company and football statistics and data for listed companies. We also discuss...

Many of our listeners will be familiar with Black Swan events - rare occurrences that have significant, often unforeseen consequences - yet fewer will be aware of Grey Rhinos. Like a large, lumbering rhino charging towards us, these are highly probable threats that we can see coming, but choose to ignore. So how can we communicate risk more accurately? Are there ways to improve our powers of predi...

Incentives and punishments are opposite ends of the same spectrum. In their opposing ways, both attempt to steer people towards a prescribed set of goals and behaviours. But which is most effective in getting people to behave better? Or is a society of universally well-behaved individuals simply a utopian fantasy? In this week’s episode, we discuss the carrot and stick approach. We unpack the carr...

Models are widely used in science to represent complex real-world phenomena in simplified forms to advance understanding. Though often overlooked, models can facilitate analysis by reducing scale and complexity and help to visualise things that are difficult to understand. But what makes for a good model and how does an approximation of something tell us more about the thing itself? In this week’s...

If you’re a fan of JK Rowling, Jack Vettriano or Manchester United you’re probably not surprised by the denigration they receive from critics. There is a whole host of cultural artefacts that seem to be universally popular yet despised by critics. Is it just gatekeeping or do the critics have a point? In this week’s podcast, we discuss criticism. We speak about the role of the critic, James Wood,...

What would the world be like if we could instantly teleport to different places and parts of the world in seconds? How might it work and what impact would it have on society? What kinds of questions does it raise about the identity of the teleported entity? In this week’s episode, we discuss teleportation. We explain how teleportation could theoretically work and discuss matter manipulation, 3D pr...

Have you ever yearned to pull off a grand escape or run away from your current life to start anew? The recent high-profile prison escape by Daniel Khalife got us thinking - how do you disappear in the modern world and is it even possible to do it successfully? In this week’s episode, we discuss great escapes. We discuss famous disappearances, statistics on missing people and prison escapees in the...

Do you prefer a Georgian terraced house or a new build? Classic cars or a Tesla? We often assume that because something is old it must hold intrinsic value. But is there a downside to valuing the old over the new? How old do things have to get before age becomes a defining feature? In this week’s episode, we discuss the old and new. We speak about architecture, pubs, psychology, technological prog...

History is replete with infamous grudges. Invasions launched by Julius Caesar, political rivalry between Gladstone and Disraeli and musical enmities that turn tragic in the case of Biggie Smalls and Tupac Shakur. But are grudges good or bad? What is the best way to deal with them and why do we have them in the first place? In this week’s episode, we discuss grudges. We define the key characteristi...

At a time when marketing has infiltrated our physical and virtual worlds, how should we think about it? Is it just advertising in different clothing or can it reveal deeper insights into our psychology and social interactions? In this week’s podcast, we discuss marketing with special guest David Folkman, who has had a 20-year career in marketing and entrepreneurialism. We discuss the impact of tec...

Recent footage of orcas ramming fishing boats has given some pause for concern - has our old friend the sea finally turned against us? If the sea creatures have decided to declare war on us, what would their course of action be? Would they succeed? And how can we best fight back? In this podcast, join us for a maritime thought experiment where we analyse a hypothetical battle between humans and se...

Nowadays it is almost a cliché to say that content is king. Content seems to have become a ubiquitous catchall term for anything and everything that populates internet web pages. But does the modern usage of content devalue creativity or does it simply draw attention to the vast amount of information stored on the internet? In this week’s episode, we discuss content. We unpack the Web 2.0 movement...

Is it just us, or does it increasingly feel like Britain is going to hell in a handbasket? We have industrial strikes, a cost of living and energy crisis, high inflation, political instability, perennial problems with the European Union and widespread cultural malaise. But is it true that the UK finds itself in an interminable decline or is it merely a figment of our collective imagination? In thi...

As summer arrives there is change in the air. We are ready to take on the day, plunge into new hobbies or revive old ones and explore the world around us. But do you need to live through winter to properly experience summer? Is it the case that sunny weather is objectively better? What is the perfect weather or is there no such thing? In this week’s podcast, we discuss optimal weather. We share ou...

Some might say that society is built on rules. Laws set by governments, rules set by individuals and collective codes of behaviour that we are all expected to follow. But are there two types of people: those that follow the rules and those that make exceptions? How do we define a rule and what makes an exception? In this week’s podcast, we discuss rules and exceptions. We discuss motorways, religi...

One of the many criticisms levelled against a show like Jerry Springer is that the controversy was inauthentic and manufactured in order to drive up ratings. But why do we worry about whether fiction is true or not? Should we just stop caring and enjoy it for what it is? In this week’s episode, we discuss truth and fiction. We speak about New Journalism, postmodernism, open-world computer games, h...

Why does it seem like civilisations - sometimes great distances apart - made similar discoveries at almost exactly the same time? Whether it’s the invention of the wheel, agriculture or early forms of writing, there seem to be parallels everywhere you look. Does it provide evidence for a kind of cultural clock that moves civilisations towards a converged form of progress? In this week’s podcast, w...

Why does it always seem like it’s the people who move to the village that complain about the church bells? Or it is those that move next to a pub that are irritated by noise? It seems to indicate that there is an optimal way to live harmoniously. But how does the idea of neighbourliness work and what does it tell us about the nature of society? In this week’s podcast, we discuss noisy neighbours....

Are you the type of person that writes carefully considered and elaborate emails? Or are you the type of emailer that responds with one brief unstructured sentence? Whichever it is, emailing has made a significant impact on modern forms of interaction. But has it led us into a world that is void of thoughtful communication? In this week’s podcast, we discuss email. We discuss the origins of email,...

We can all think of situations where a small minority is seen to be ruining it for the rest of us. Whether it’s someone littering or people talking loudly in a cinema, there seem to be endless examples of a small number of people creating a disproportionately large imposition on others. But what can we put this effect down to and what should we do about it? In this week’s episode, we discuss the a...

In a world awash with influencers and social media personalities, sharing achievements with large numbers of people over the internet is now commonplace. But is there a line between celebrating success and blatant bragging? Are there times when bragging is necessary and what are some strategies for effective bragging? In this week’s podcast, we discuss bragging. We construct a working definition o...

As we edge closer to summer we found ourselves looking forward to holidays but dreading the thought of running into British tourists abroad. Is disliking your countrymen while overseas a universal feeling or are we disproportionately hard on ourselves? How do we ensure our holidays won’t be ruined by people exactly like ourselves? In this week’s podcast, we discuss Brits abroad. We discuss ingroup...

There’s something about zombies that makes them the perfect genre to explore our apocalyptic fears and anxieties. Films about zombies seem to constantly reinvent the genre in new ways, whilst staying true to some core tenets. But how are zombies actually supposed to work and why are they so popular? In this week’s episode, we discuss zombies with friend-of-the-podcast Mikey Lear. We discuss the et...

If you’re a fan of sci-fi you’ll know that one of the most important characteristics of the genre is the depiction of a fictional universe. Whether it’s Middle Earth, the Death Star or Arrakis, a plausible setting for events to take place is a key requirement. But do we have to accept a certain level of inconsistency between the fictional world and reality in order for it to work? In this week’s p...

After the news that renowned clairvoyant Mystic Meg has recently passed into the next realm, we decided to focus our energy on all things astrological. Zodiacs, tarot cards and horoscopes can seem irrational, but is believing in astrology bad for you or can it shed light on the human condition? In this week’s podcast, we discuss astrology. Have beliefs in astrology declined in recent years or have...