Coaching For Creatives with Aura McKay

As creative freelancers and solopreneurs, we are often told to price based on 'value' or market the 'value' you deliver not the time it takes you. So what is value? How can we separate our self-worth and net-worth? These are the questions we are exploring in this episode of Coaching for Creatives. 0:00 What Is Your Value To Your Clients 2:07 What Does Value Mean To Us 3:04 What...

Everybody says you need to niche in order to be successful in your freelance business. Okay, how does one do that? Today on Coaching for Creatives you can learn more about why finding your niche is so important and 3 ways you can do it. 0:00 Finding Your Niche For Photographers and Designers 0:34 Being Multi-passionate 3:00 Your Niche Changes Over Time 4:18 The Advantages Of Focusing 4:49 Focus Is...

Myth Busting Some Common Misconceptions About Freelancing Being a freelance creative means getting to do what you love for a living! While it can be hugely rewarding (emotionally, creatively, and yes....even financially) it is not without it's challenges. One of the biggest misconceptions about freelancing is that it's a solo journey. However, nothing could be further from the truth. Fre...

Two Reasons Your Marketing Isn't Working Yes...marketing your own freelance services can be confusing and overwhelming. Especially when there are so many different ways to attract, engage, invite, and convert prospects into clients. For most photographers, designers, and other creatives there are TWO BIG REASONS your marketing isn't working for you. This episode of Coaching for Creatives...

Creativity, Play, and Inspiration Why am I talking about creativity as a business coach? When you are selling our creative services, our ideas and talents, you need to be able to tap into your creativity 'on demand'. What can you do to access your creativity and ideas more easily? This episode of Coaching for Creatives explores creativity, play, and inspiration so you can blow your clien...

Riding The Rollercoaster Of The Gig Economy Being a freelancer is awesome! And then some days....it's not so awesome. Photographers, designers and other freelance creatives know all to well the highs and lows of working in a gig economy. The struggles to balance time, energy, and money when everything is changing and uncertain. This episode of Coaching For Creatives offers some tips on how to...

How to Say No with Confidence with Aura McKay For a lot of creatives, saying 'no' can be really challenging. And when we have trouble saying no, we can end up burnt out, underpaid, and overwhelmed. Today's live Coaching For Creatives is a conversation about how to say 'no' with confidence. Are you someone who says yes way too often? Or says yes to things you'd really...

Learning how to handle objections will help you close more sales in your freelance business. This episode of Coaching For Creatives, I share the 5 steps for handling objections in any sales conversation. What are some of the objections you hear most often? Why do you think people are making those objections? Book a free call with me to find out your best next steps for your creative freelance busi...