CMO Weekly

Discover the story of Alicia Tillman, the dynamic CMO of Delta Airlines, as she shares her journey of purpose-driven leadership and redefining global brand strategy. Learn how she transforms Delta into a lifestyle brand, builds emotional connections, and delivers premium, personalized experiences. From insights on marketing innovation to balancing career and family, this conversation is not just i...

Discover the inspiring journey of James Rothwell, a marketing leader at United Airlines, as he shares insights from his dynamic career spanning startups and global enterprises. Learn how he mastered the art of storytelling, embraced digital transformation, and brought innovation to both B2B and B2C marketing. From creating unique loyalty experiences through MileagePlus to launching groundbreaking...

Joining us today is James Belyeu, the creative force behind Breeze Airways' brand presence. As a skilled brand and content manager, James doesn't just craft content. He weaves narratives that elevate the Breeze Airways experience to new heights. With a rich background in the entertainment and textile retail industries, and an academic foundation in comp studies and German from BYU, James brings a...

We're thrilled to have Devin as the Global Brand Director at Tinder. Devin's journey through the marketing landscape has been nothing short of impressive, with pivotal roles at OkCupid and Tinder. At OkCupid, she [specific achievement], and at Tinder, she [specific achievement], steering the ship of two of the most influential names in the dating industry. From crafting strategies that connect mil...

We're thrilled to have Stacy Tava join us today. Stacy is the senior vice president of marketing at PepsiCo, where she leads the charge on some of the world's most iconic brands. From a recent role at Frito-Lay to overseeing Pepsi Co's hydration portfolio and spearheading major campaigns for Pepsi itself, such as the successful 'Pepsi Generations' campaign, Stacy's 17-year journey at PepsiCo has b...

Katie is at the forefront of Purdue's global marketing efforts. She leads brand strategy, marketing, market research, and digital experience, all with a sharp focus on driving student enrollment and strengthening the connection between Purdue Global and Purdue University. Katie has been instrumental in shaping Purdue's brand for over five years. Most recently, she spearheaded the rebranding of Pur...

We've got an absolute powerhouse joining us today. Claudine Patel is the Chief Marketing Officer of Consumer Healthcare North America out of Opella. If you've ever read about a product like Icy Hot, Goldman, or XYZ, all you felt were impacts. She's the mastermind behind some of the most iconic consumer healthcare brands, leading integrated marketing strategies that connect with shoppers, healthcar...

Today, we're diving into the world of iconic brands and killer marketing strategies with someone who knows how to shake things up, literally and figuratively. We've got Stephanie Jacoby in the house, the global brand director and senior vice president of Smirnoff at Diageo. Now, if you've ever enjoyed a crafted cocktail, chances are Stephanie had a hand in making that moment possible. Stephanie is...

Today, we're diving into the mind of a marketing maestro who knows how to make brands famous and icons. I'm talking about Sandeep Seth, the Chief Growth Officer for Tapestry Inc. and the CMO of Coach Brand. If there's anyone who could take a brand from Good to Legendary, it's Sandeep. He's the guy who's been steering Coach's global brand strategy, and now he's enabling tapestries long-term growth...

oday, we are honored to have a true trailblazer in the marketing world with us. Ivone Kinzer is known for pushing boundaries and driving brands to new heights with her creativity and innovative strategies. With over 20 years in the industry, she's racked up over 40 accolades, including being the first Latina to win the Marketing Lifetime Achievement Award for the DFW American Marketing Association...

We enjoyed hosting Aba Blankson, a visionary leader and the NAACP's Chief Marketing and Communications Officer. Aba's leadership is a dynamic force behind the NAACP brand, driving communication strategies, campaigns, and partnerships that elevate the organization's impact on social justice and racial equity. Under her guidance, they have launched groundbreaking initiatives like the 'Covid Unmasked...

Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer, is a global leader in marketing innovation. Known for pioneering brand strategies, he has revolutionized the role of CMOs through his expertise in data-driven insights, creativity, and emerging technologies. Rajamannar is also the author of "Quantum Marketing," which explores the future of marketing in a digital-first world....

Today on CMO Weekly, we're thrilled to be joined by Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, where he's been steering the brand to new heights since 2020. With an impressive career that spans iconic names like Gap, Abercrombie & Fitch, Calvin Klein, and Speedo, Craig has shaped the marketing strategies of some of the world's most significant retail and fashion...

From sculpting imaginative designs in the world of toys to carving a niche in the vibrant landscape of modern grooming, Diana Hernandez's journey is nothing short of intriguing. As the dynamic CMO of Spot Barbershop since 2015, she has brought her unique touch of industrial design flair and innovation into the barbering industry. But her story began in the playful corridors of play-along toys as a...

In this episode of CMO weekly, we're joined by Tom Gargiulo, the chief marketing officer at Bodyarmor Sports Nutrition. He's leading the charge for some of Coca-Cola's top sports drink brands, Bodyarmor and Powerade. Since stepping into the role in 2023, Tom has been behind major marketing campaigns, athlete partnerships, and even Barney Armor's global expansion into Canada and Mexico before takin...

We were excited to have Andrew Katz, the CMO of Athletic Brewing Company, joining us. With over two decades of experience in the marketing world, Andrew has led transformative campaigns for some of the biggest brands across industries such as food and beverage, finance, and alcohol. Andrew's journey in marketing began with roles at renowned companies such as PepsiCo and American Express, where...

In this episode, we spoke with Ryan Meegan, who co-founded Dude Products with his three buddies in a tiny Chicago apartment in 2011. What started out as four dudes with a crazy idea has become one of the biggest brands in men's hygiene. Dude waves. And we're not talking small time here. Dude wipes are now the number two selling in the country (pun intended). Stocked in over 20 to 20,000 st...

Marcelo Cortez, the Chief Marketing Officer of Manscape, is a master class in creativity, strategy, and brand building. He started his career as an art director at Lou Lara. Then, he moved on to DM9DDB before becoming a managing partner and creative director at Duda Propaganda. He crafted and executed marketing and innovative strategies there, leading a team of 20 creatives overseeing production a...

In this episode, we sit down with Hollywood marketing veteran Loren Schwartz , whose illustrious career spans from Fox Searchlight to Sony Pictures and beyond. Loren takes us on a journey through the ever-evolving landscape of movie marketing, sharing insider stories from iconic campaigns like "Superbad," "Pineapple Express," and "Evil Dead." With a career that began...

Todd Abrams went from being nicknamed "Lumpy" to an IFBB pro men's physique competitor and co-founder and CEO of ICON Meals, a company that delivers healthy meals to thousands across the US. But ICON Meals is just the latest chapter in Todd's entrepreneurial journey. He's founded and successfully exited multiple companies, including Outdoor Solutions and Layer Technologies. F...

Dominic's journey is a testament to the power of early passion. At the tender age of eight, he was more enamoured with the sports business than the games themselves, even going as far as to call the Boston Celtics for a job. His dedication and commitment to his passion are truly inspiring. It's no surprise that Dominic's passion for the sports business has led to a successful career in...

From studying the works of Walt Whitman to crunching numbers at ESPN, Ben Checketts ’ diverse background in English literature and sports marketing gives him a unique perspective on building brands that stand out. As the Creative Director and Co-Founder of Rhone , he is shaking up the activewear space with his approach and steeping the brand in the cause for Men’s mental health. On this week's...

Picture this: you're scrolling through the Miami Dolphins' social feeds. You expect to see the usual suspects - the star quarterback, the lightning-fast wide receiver. But wait, what's this? A long snapper getting the spotlight? That's right. In a bold move that might seem like a social media sin, the Dolphins focus on the team rather than the stars. It's all about the collecti...

Marketers these days are constantly spinning their wheels with ad platforms and algorithms that seem impossible to tame. But what if I told you true marketing magic stems from understanding human emotions?‍ In this episode of “CMO Weekly”, we sat down with Erin Levzow, CMO of the dazzling Museum of Ice Cream and 25 year veteran driving digital marketing strategy for iconic brands. When she says sh...

Remember playing with Barbies for hours of fun? If you’re a parent now, you probably hard passed on buying your kid the doll you enjoyed years ago. “Lame,” “not with it,” and “gives girls wrong ideas” are feelings about the 60-year-old toy. And, if you saw the Barbie movie last year, you know exactly what we’re talking about. But let’s dial back the clock a bit to break down what marketers can lea...