Circularity.fm

Why should a brand or manufacturer offer its products as a service? And what will they learn about their products? In this episode Puck Middelkoop, the founder of Hulaaloop will share her experience in renting out kids' clothes from premium brands.

Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand? In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.

Did you ever wonder how a large company organizes the transformation to a more circular business? And what if you're producing and selling thousands of products - how to assess and manage their circularity? These are the main questions we will explore in this episode. Simon Skoog from IKEA shares experiences they made so far.

How to run a Product as a Servíce business together with a social partner? And how to remove the worries of poor people with a subscription? The Papillon project rents out Bosch home appliances to poor people. In this episode, Bruno Vermoesen explains the unique character of Papillon.

This episode will give you an overview of more than 140 different organisations running business models in the circular economy. I assign these organisations to one of five types: Product as a Service, Sharing Platforms, Resource Recovery, Product Life Extension and Circular Supplies.

This is a short introductory episode with essential information about this podcast.