Chief Evangelist with Ethan Beute

Watch or listen to this week's episode on driving innovation and revenue through evangelism! Matt Coats, Chief Evangelist at SchoolMint, shares his path from sales to evangelism - what sparked the vision, how he sold the concept internally, how it affected his compensation, and why it landed him on the senior leadership team. Watch or listen for insights into the role of a Chief Evangelist, the ne...

Creator of the Zero Trust model of cybersecurity, John Kindervag serves as Chief Evangelist at Illumio. He joins host Ethan Beute to share insights from his journey turning a new idea into a global movement. More than a dozen years ago as a Forrester analyst, he turned primary research into a new model of information security. Rather than a perimeter-based approach, a segmented approach that assum...

Listen in on a conversation on the relationships between sales, technical marketing, product marketing, and evangelism. Join Brian Robison, Chief Evangelist and Vice President of Product Marketing at Corellium. To that role, Brian brings experience in marketing and evangelizing hardware and software solutions with Blackberry Cylance, Citrix, McAfee, and Tripwire. The theme throughout his career: m...

Join Kelly Ryan Bailey, CEO and Global Skills Evangelist at Skills Baby, as she explains the dynamic role of an evangelist with host Ethan Beute. The focus is on innovation, transformative work, and storytelling - all fueled by an authentic passion. Learn why and how Kelly developed an open-source vocabulary around skills in service of all stakeholders in the labor market, why someone referred to...

In this episode, Corrina Owens, Chief Evangelist at purple cork, draws from her account-based marketing and demand generation experience with companies like Profisee and Gong to explain how evangelists can work across functions to better serve customer needs. Hear the customer-turned-team-member story of Corrina joining purple cork and why the Chief Evangelist role made sense for her, the company,...

This episode features Udi Ledergor, Chief Evangelist at Gong. Udi’s been along throughout Gong’s success journey, primarily as CMO. Learn why the shift to evangelism made sense for him, the company, and their community. Get insights into how Udi created the job description, how he sources 20-25 speaking engagements each quarter, how he lines up appointments with people in customer and target accou...

In today's episode, Richie Cotton, who serves as a Data Evangelist at DataCamp, sits down with host Ethan Beute to discuss his strategic method for creating impactful content to drive top-of-funnel and customizing curriculum to achieve specific learning objectives. Richie takes us through his career journey, transitioning from course creation to a more commercially focused position in the learning...

In this episode, our guest, Martin Schneider, Head of Research and Chief Evangelist at GTM transformation firm Annuitas, discusses the crucial role of a Chief Evangelist in crafting bigger, more persuasive narratives that instill belief in the ”'why” and “how” behind your vision. Learn his path from journalist to analyst to marketer to evangelist and his process of establishing the evangelist role...

In today's episode, we're thrilled to have Ton Dobbe, the founder of Value Inspiration and the author of The Remarkable Effect - The Essential Book for Tech Entrepreneurs on a Mission . Ton dives into the relationship between product marketing and evangelism with our host, Ethan Beute.  Discover Ton's insights on achieving true remarkability and learn how to apply his innovative methodology to cre...

Today’s guest is Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers. He joins host Ethan Beute to discuss category design, evangelism, and community. Pablo shares in-depth the significance of being deeply community-oriented. He provides valuable insights on content leverage – the strategic use of messaging and communication to influence various facet...

Today’s guest is David Ross, Principal Agile Product Evangelist at Miro. He joins host Ethan Beute as they navigate the shift from being a practitioner to assuming the role of an advocate. Dave shares three specific ways he stays sharp, up to date, and in touch with the latest in his field, how he generated demand for his expertise and evangelism, and why his background in coaching and consulting...

Today’s guest is Shaun Plant, Chief Legal Evangelist at LawVu and Community Evangelist at InView. He joins host Ethan Beute to share a better way forward for lawyers going in-house – leaving the traditional law firm model and becoming proactive business partners with deep legal expertise, supported by software and tools, to make a substantial impact on the company's operations and strategy. Watch...

Today’s guest is Casey Cheshire, Founder and Chief Evangelist at Ringmaster. He joins host Ethan Beute to share why every company needs an evangelist - and a podcast! Casey explains how companies can leverage podcasts to connect with their ideal customers, as well as the benefits of podcasting in terms of capturing, learning from, and sharing the literal voice of the customer. Takeaways: The most...

Today’s guest is Amelia Taylor, Evangelist and GTM Strategist at Regie.ai. She joins host Ethan Beute to share the story of evolving from a sales role into an evangelist role – how she did it, why she did it, and how it’s going. Amelia shares the essence of being an evangelist, a role that demands an unwavering dedication to spreading messages and ideas in the most impactful manner possible. She e...

Today’s guest is Kristi Faltorusso, Chief Customer Officer at ClientSuccess and an active evangelist of the practice of customer success (CS). She joins host Ethan Beute to share practical and meaningful insights into change management and behavioral transformation. Kristi shares her approach to advancing the discipline of CS, which is relatively new and which was lacking in voices, stories, and e...

Our guest today is Jared Fuller, Co-Founder & CEO at Partner Hacker and Chief Ecosystem Officer at Reveal. Join Ethan Beute in this engaging conversation with Jared about his insights into three types of entrepreneurs, three distinct eras in B2B SaaS, the category of near bound, and the role of evangelism. Jared encourages evangelists to embrace their true selves, lead with genuineness and pas...

Today’s guest is Ami Arad, Senior Principal Product Evangelist at 6sense. Ami joins Ethan Beute to share the journey of becoming an evangelist at 6sense, a company he joined after thriving at Microsoft and Oracle and 25 years after his first evangelist role Ami shares his insights into incorporating showmanship and creating excitement in truly unique ways. Takeaways: The most important aspect of h...

Today’s guest is Jill Rowley, GTM Advisor & LP at Stage 2 Capital. Jill joins Ethan Beute to share how she began leveraging social networks not for direct selling, but to nurture relationships and connections that eventually lead to sales conversations.  Jill was a pioneering evangelist in organizations like Salesforce, Eloqua, and Marketo and offers advice in this conversation on creating val...

Today’s guest is Kevin Hartman, Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business, author of “Digital Marketing Analytics: In Theory & Practice,” and former Chief Analytics Evangelist at Google. Kevin joins Ethan Beute to share how to find success while balancing an abundance amount of opportunities and responsibilities. Among the insights you’ll ge...

Today’s guest is Chris Cochran, Advisory CISO & Chief Evangelist at Huntress. He’s also Co-Founder & Chief Creative Officer at Hacker Valley Media. Chris joins Ethan Beute to share why successful evangelism may be measured through aided recall, then unaided recall. Among the insights you’ll get from Chris, a prolific podcaster, are tips for starting a podcast, structuring and growing a pod...

Today’s guest is Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting and Host of the People Powered Community Podcast. Leslie joins Ethan Beute to share ways to identify, activate, empower, and connect our best evangelists. They’re all around us. And they can help us scale our evangelism efforts. Among the many helpful strategies and tactics you’ll learn from Leslie is building comm...

Today’s guest is Paul Norford, VP of Global Enablement & Chief Evangelist at Ivanti. Paul joins Ethan Beute to share how crucial it is for an evangelist to have the ability to tell a compelling story with passion and enthusiasm. These narratives can effortlessly draw in the audience and foster a meaningful connection. Paul also explains the profound impact that the art of communication, custom...

Today’s guest is Joshua Burkhow, Chief Evangelist at Alteryx. Joshua joins Ethan Beute and shares insights into integrating storytelling into his role as an evangelist. Storytelling plays a pivotal role in the art of evangelism, enabling us to comprehend our client's unique perspectives and needs. Joshua also explains the process of crafting and delivering compelling narratives. Joshua emphasizes...

Today’s guest is Ari Kaplan, Head Evangelist at Databricks. Ari joins Ethan Beute and breaks down AI, machine learning, and LLMs – and shares the unique and powerful role of lakehouses. Ari delivers a brief history of AI and predictive. Ari also explains how the evangelism role was co-created and shaped within Databricks, as well as his priorities in his first six months in the role. Ari saw succe...

Today’s guest is Mark Gilham, Evangelist at Enable. Mark joins Ethan Beute and shares his experiences and expertise – in both accounting and evangelism! For him, genuine self-expression and staying true to yourself are key to success in this dynamic role. Mark explains why having integrity in your values and beliefs draws people toward your message and makes them more inclined to embrace your prod...