CEO Numbers Network with Danielle Hayden

What if one simple weekly habit could completely transform the way you manage your business? In this conversation, Danielle sits down with Cathi Nelson , CEO and founder of The Photo Managers , to talk about how she went from overwhelmed and unsure about her finances to confidently running a thriving business. Cathi shares how a weekly review of her numbers, consistent support from her Kickstart A...

You've set up your LLC, you're running an established business, and things are moving along, but are your financial habits actually helping you grow and is your LLC protecting you the way you think it is?    In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., breaks down the five hidden mistakes that hold LLC owners back and shows you how to build the ri...

What if misclassifying your team could cost you thousands in back taxes, penalties, and missed benefits? Most business owners don't realize how risky it can be to pay someone as a contractor when they really should be an employee. In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., simplifies the IRS classification rules into a 3-step framework that help...

In this episode of Business by The Books, reformed corporate CFO and founder of Kickstart Accounting, Inc.'s Danielle Hayden gets honest about a tough but essential topic: Are you building a business that's truly healthy, or one that's just trying to pay as little as possible in taxes? Danielle breaks down the real costs of trying to make every expense a "business expense." From dinners and vacati...

Do you ever feel like you're drowning in decisions but flying blind when it comes to your finances? You are not alone! In this episode of Business by The Books, Danielle sits down with returning guest and longtime client Nico Misleh , a nurse practitioner and the founder of Apollo Health Optimization and HRT University , who went from overwhelmed and unsure to confidently hiring, scaling, and even...

It's the season of gift giving, evaluating team performance, and bonuses, and for many business owners, that can bring up hard questions. Can I afford to give out bonuses this year? What if it's not as much as last year? How much is fair? And how do I reward my team without draining my cash or putting my business at risk? In this episode, reformed corporate CFO and founder of Kickstart Accounting,...

Heading into tax season unprepared can be costly—missed deductions, lost paperwork, and sometimes, a surprise check to the IRS. But it doesn't have to be that way! In this episode, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., shares the ultimate year-end checklist every business owner needs to save on taxes, protect their business, and walk confidently into ta...

Are you constantly wondering if you're spending too much or maybe not enough in your business? Here's the truth: not every season of business is meant to be profitable. And if your spending isn't aligned with the season you're in, you could risk stunting your growth or draining cash you can't afford to lose. In this episode, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounti...

In this week's episode of Business by The Books, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., breaks down the real journey from entrepreneur to small business owner to finally stepping into the role of CEO.  This isn't about chasing flashy titles or hitting arbitrary revenue goals. It's about clarity, confidence, and understanding your numbers so you can actua...

Ever sat down to build your budget, only to realize you don't even know what you're building it for? A budget without a goal is like a map without a destination. In this episode, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., is pulling back the curtain on the exact step-by-step framework she and her team use with CFO clients to set financial goals first, and th...

Ever heard the phrase "know your numbers" and thought, okay…but what does that actually mean? In this episode, Danielle sits down with client and entrepreneur Serena Waller, founder of The Dande Agency , to talk about how truly understanding her numbers transformed the way she runs her business. Serena gets real about the ups, downs, and unexpected turns of entrepreneurship—like losing a corporate...

A lot of business owners look at budgeting as punishment for past money mistakes, but budgeting doesn't have to feel restrictive. In fact, budgeting can be used as a tool for freedom while protecting your business at the same time, especially if you allow yourself the space and time to plan.  In this episode, Danielle Hayden, reformed CFO and founder of Kickstart Accounting, Inc., shares how to us...

If you want to grow your business with confidence, you need to understand your cash flow, and that means going beyond just checking your bank balance. In this episode, Danielle Hayden, your go-to financial partner for all things bookkeeping, breaks down the 5 essential cash KPIs every CEO should track and explains how to use them to make smarter decisions for your business. Key Takeaways:  Cash Fl...

Sharpen your pencils, grab a fresh notebook—it's back-to-school season for your business! Just like the excitement of new school supplies and a fresh start, this time of year gives us the perfect opportunity to reset and set yourself up for a strong finish to the year. In this episode of Business by the Books, Danielle Hayden, reformed corporate CFO and owner of Kickstart Accounting, Inc., shares...

In this episode, Danielle is joined by Nicole, one-half of the dynamic sister duo behind Fantasy Fangirls Podcast , to talk about her leap from running a professional coaching business to building a wildly successful podcast brand that's taken the book world by storm. This isn't a story about going viral overnight (although that did happen). It's a story of personal growth. It's a story about maki...

Ever look at your cash flow statement and want to crawl under your desk and hide? You're not alone! Cash flow statements aren't really made for business owners, but that doesn't mean you should ignore them. So, how do we read them? In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., is here to show you exactly how to understand your cash flow without nee...

Let's get real, you're not going to build a million-dollar business while spending your time on $10/hour tasks.  In this no-fluff, heart-to-heart episode, Danielle breaks down the true cost of doing it all yourself, especially the low-value to-dos that keep you "busy" but not profitable, and shares the action steps you need to buy back your time, start delegating, and finally lead your business li...

This episode, we're pausing the hustle to take a big-picture look at what really matters in both business and life. Danielle Hayden, CEO of Kickstart Accounting, Inc., sits down with Taylor Thompson , founder of Personal Brand House , bestselling author of More Life , podcast host, and national speaker, to talk about what it means to build a business that gives you more life, not just more work an...

Ready to stop scrambling come tax time and start planning like the business leader you are? Well, it starts with your mid-year financial game plan. In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., walks you through the steps you need to take to get your books in shape, plan for tax season (without stress), and build a business that's profitable and sustainable for t...

What exactly is bookkeeping and why does it matter so much for your business?  In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., breaks down the basics of bookkeeping, explains how it supports your growth, and shares the real-life benefits of staying on top of your numbers. Whether you're just starting out or scaling fast, this is foundational knowledg...

Remember that shiny budget and those big goals you made in January when the year felt fresh and full of possibilities? If your business (or life) looks different now than it did months ago, you're not failing, you're simply running a real business in the real world. Things shift. You adapt. In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., walks you through one of he...

We're officially at the halfway point of 2025, and no, it's not too late to make this year your most productive year yet! In this episode, Danielle is joined by one of our numbers experts from our amazing Kickstart Accounting team, Account Manager Becky Teves, to talk through the biggest obstacles she sees small business owners experiencing right now, and how you can finish this year strong and st...

You're reviewing your numbers monthly (go you!), but what about taking a step back to see the big picture? In this episode, Danielle walks you through the power of a quarterly financial review, one of the most practical ways to make smarter decisions, spot real trends, and align your business goals with your personal ones. She breaks down the difference between monthly and quarterly reviews (the m...

Just because there's money in the bank doesn't mean your business is truly profitable. In this episode, Danielle lays out the most common (and sneaky) financial mistakes she sees entrepreneurs and small business owners making without even realizing they're doing it. From undercharging to over-relying on your gut, Danielle is not here to shame you—she's here to show you how to avoid them so you hav...

In this episode, Danielle sits down with Jess Walker , founder of the unique and heartfelt illustrated greeting cards Five Dot Post , to talk about what it really looks like to build a business that supports you today—not down the road, not after you hit this or that goal, but right now.  From packing every order by hand to big-box retailers, Jess's story is one of hard-won wisdom, practical minds...