CEO in Overflow Podcast

In today’s episode of Em’s Gems,  I am talking about how I am doing things differently and why they are making a huge impact on my sales, including the importance of working on my leadership and how that’s led to hiring an aligned mentor, why you should structure your business to run efficiently when you’re dealing with life,  and why you need to get clear and double down on the things that are wo...

In today’s episode of Em’s Gems, I am talking about how to stay consistent in your business even when life happens including why your business should revolve around you and not the other way around, how to separate your personal life from your business, remembering that your business shouldnt be about you but about who you’re helping, and the importance of not changing your energy and showing up n...

In today’s episode of Em’s Gems, I have an amazing guest, Ashu, who is talking about owning what makes you unique and different (aka a big fucking deal). Ashu is breaking down what exactly feline energy is, how she supports her client's spiritual business transformations, what it means to lean back in your business vs lean in, and how to communicate your intangible values. Plus, she’s giving u...

In today’s episode of Em’s Gems, I talk about how to handle client relationships if they go south, including why client relationships matter in the first place, why the energy being every investment will determine your success (or lack of it), understanding that client relationships evolve, why you need to be able to handle client issues like a CEO, and the importance of leaning into the hard mome...

In today’s episode of Em’s Gems, I am talking about how to set up offers that scale and serve your people, including why micro offers can extend the value of your services, how to bring brand awareness around all of your offers, why you should consistently track your monthly recurring income and plan around it, how to plan your client’s journey around your quarters, how to fill the gap between you...

In today’s episode of Em’s Gems, I’m giving you the inside scoop on three of my current (and newest!) programs, which cover topics including how to create 1:1 packages to offer your customers, why people love exclusivity (plus examples of ways to add it to your offers), how to circle back with people who don’t invest in your packages (and invite them to new or alternative offers), the importance o...

believing in yourself, and letting your audience get to know you, including why running a business is like working out, understanding that if you want something badly enough –you’ll show up every day for it, why the micro-moments matter when it comes to up-leveling your business, the importance of building that know-like-and-trust factor, and why consistent content can encourage your audience to a...

In today’s episode of Em’s Gems, I talk about how to grow your business through quarterly reflections, including understanding what worked, what didn’t, and what to double down on, why there is always room for improvement —no matter how great your quarter was, the importance of creating quarterly content that reflects you and your business, how to come up with different types of content for next q...

In today’s episode of Em’s Gems I am talking about creating a sustainable, long-term business model versus going for quick cash, specifically during the 2020 online business scene. I also talk about the importance of being in business for the right reasons, why mindset is everything and the actions you take today matter later, how to stop self-sabotaging yourself, and why business can actually be...

In today’s episode of Em’s Gems, I am talking about how creating intentional content changed my business for the better, including why showing up consistently is key for a successful launch, the different types of content you can create to connect with your audience, why success it’s about us going first rather not waiting for people to come to you, how to build visibility without creating double...

In today’s episode of Em’s Gems I am talking all about a simple mindset shift to help you stay consistent (and stay energized) with your content creation including why you should create a business for your audience ( not for yourself!), the importance of talking directly to your ideal client, how to separate your personal life and professional life so you can show up with consistent energy every s...

In this episode of Em’s Gems, I am talking about how to own your unique selling point as a coach, including the intricacies of building a solid financial model, why the foundation for your 3, 6, or 12 month package needs to be well thought out, how to help your clients think long term, and why you need to unpack the real reasons behind why you’re setting up your offers the way you are, plus so muc...

In today’s episode of Em’s Gems, I am unpacking how to sell your offer to a cold audience, including why you should communicate the value of your offer long before you start selling it, the importance of showing your audience behind the scenes workings of your offer, how I wrap up problem awareness content for my audience, how to encourage empowerment when discussing your offer, why I like to simp...

In today’s episode of Em’s Gems, I am talking about the value of mentorship and how mentors can support business and personal growth, including what the difference is between mentorship and coaching, how powerful, active conversations with a mentor can impact your business growth, why they care about your growth as a person, a leader and CEO, and why I like to compare mentors with romantic relatio...

In today’s episode of Em’s Gems, I am talking about how to take back and stand in your power as a business owner, including why no one can take away what makes you unique and different, why your perspective and how you view your audience (and talk to them) matter, the difference between giving your power away and self-sabotage, and why it’s important to remember that YOU created your offer, your b...

In today’s episode of Em’s Gems, I talk about how to set your business and content up for success in 2024, including what I am shifting in my messaging for 2024, how to build out a presale and set up early bird pricing for your programs, my top tips for selling spots for your private coaching, the importance of understanding your client and reflecting that in your messaging, why content is everyth...

In today’s episode of Em’s Gems, I am talking about the energy behind being an entrepreneur and running a successful business, including why your energy matters (and how to protect it), the importance of creating your version of ‘having it all,’ why you need resilience and courage to be an entrepreneur, how practicing what you preach will build your authority, why I don’t believe everyone isn’t me...

In today’s episode of Em’s Gems, I am talking about how to successfully create and promote content for your masterminds (or any other offer!), including suggestions for posts and IG Stories that will support your sales, why problem awareness type of posts in your feed will help your audience identify their issue quickly, capitalizing on the power of proximity in the mastermind space to educate you...

In today’s episode of Em’s Gems,  I am unveiling some behind-the-scenes things I realized from moving through my recent Birthday Bash offers, including what people actually want to hear about during a launch, why you need to find out what’s holding someone back before you sell to them, understanding that your content isn’t going to apply to everyone, and why breaking down the process of your offer...

In this episode of Em’s Gems, I am talking about masterminds, Black Friday emails, and what 2024 will look like. I’ll cover what’s changing in 2024 for my business strategy, why I’ll probably always offer a mini mind and mini group program, why having signature micro offers is so important, how to decide the vibe of your mastermind, and how I create content from client conversations. Plus, I’m giv...

In this episode of Em’s Gems, I talk about what I would do differently if I had to start my coaching business over again, including why I would double down on the hot audience strategies I teach my clients, whether I would start offering a low ticket offer or long-term high ticket offer with a cold audience, and how to create your own rules for your business. Plus, I share why you get to run your...

In today’s episode of Em’s Gems, I am talking about successfully launching a new membership, masterclass, or other program, including how to answer frequently asked questions in your marketing, what kind of content to post about to warm up your audience for your launch, how to explain in your messaging why your ideal client should buy now, how to create an exclusive element for the people who are...

In today’s episode of Em’s Gems, I am talking about the nuances of building a successful membership, including when to know it’s the right time to launch a low-ticket membership, why people need to see themselves inside of a high-ticket offer (and how to communicate that to them), how micro offers help build a hotter and deeper relationship with my audience, the truth about maximum capacity in pro...

In today’s episode of Em’s Gems, I’m breaking down exactly what I do to launch a new offer with a cold audience –whether it’s a mastermind, masterclass, low-ticket or high-ticket –I explain how to transition into a hotter audience, why a masterclass is a great way to expand on your why, how to explain why your offer is the next best step for someone, how to avoid falling into skewed definition of...

In today’s episode of Em’s Gems, I’m talking about how to grow a hotter audience so you can fill up your next masterclass, including what to do if no one has registered for your masterclass, three questions to ask yourself to get your marketing communication on point, how to talk about the unique value of your offer, why you have to get so specific about your ideal client if you want to make a sal...