Center Stage

The legal industry and small business owners in general are flooded with stress and mental health struggles. This week, we have an extended and powerful conversation with wellness coach Rachel Druckenmiller, who talks to us about stress and how to adapt and recognize it. She also gives us some tips moving forward for how to reduce stress and better cope with it. Learn more about Rachel at unmutedl...

Are your receptionists just answering the phones, or are they planting the seeds of a successful relationship? This week's guest, Chris Mullins AKA the Phone Sales Doctor, believes you can improve your conversion rates by how you interact with prospects over the phone. Whether it's your receptionist or a dedicated salesperson, Chris has some great insight. Learn more about how Chris can...

Michael Gerber, author of The E-Myth series of books joins us this week to take a deep dive into the entrepreneurial mindset. Regardless of where you are in your business development, Michael's insight and inspiration is a great reminder of the incredible growth potential your firm possesses.  If you'd like to learn more about Michael's company and how they can help your firm, go to...

We've said it before and we'll say it again: Automations are one of the biggest key to driving your firm's growth! This week, we're joined by Attorney Devin Miller who has become REALLY passionate about automating all of the processes that humans just simply don't need to be performing. Check out his great insight, and if you need help setting up automations for your firm,...

A lot of business owners have no clue what it means when they have their website hosted, and a lot of times, what they think they're getting isn't actually the truth. This week, we chat with Lance Dockins from Wordkeeper, a website hosting company, to talk about what you should be looking for in a website host and what those Google PageSpeed tests really mean.

Sure, everyone has opinions on the best way to grow a law practice, but this week's guest has actually done it. Attorney Jeremy Danilson from Iowa has doubled his firm over the last four years and, judging by how he talks about it, has done so by avoiding a lot of the big headaches that plague most business owners. Catch his insight on this week's episode!

Happy 2022! If your goal for the year was to grow your firm, this episode is a great place to start. Our guest this week, Steve Fretzin, is a lawyer coach who helps firms hone in their business development skills and teaches them the art of sales-free selling. Check out Steve's "Be That Lawyer" podcast and learn more about his program at www.fretzin.com

EOS is a fantastic tool that can help businesses of any size align themselves to achieve their goals (it can also help you figure out what those goals are!). Our gest this week, Cesar Quintero, is an EOS implementor and even helped us get EOS up and running here at Spotlight Branding. He joins us to talk about what EOS and how you can get started. To get Cesar's help with implementing EOS in...

There's no such thing as too narrow of a niche when it comes to how you market your practice. Criminal defense attorneys, regardless of their niche, face unique challenges when it comes to marketing their firm. This week's guest, Attorney Barry Wax, practices criminal defense in Miami, Florida, and has developed a solid and consistent marketing ecosystem that has helped him find a ton of...

Most of the time, you're only focused on what services a specific vendor provides. This week, we're talking about things you can do to get the most ROI out of your vendor relationships. Join John Hinson and guest Nicole Bernard as they discuss the best ways to work with outside vendors.

No, we're not changing our stance about SEO! We are, however, committed to helping you grow your firm in the best ways, which is why we're joined by Google ads expert Brent Baltzer to discuss how to run a successful Google ads campaign and how it can fit into an overall content marketing strategy. Learn more at www.baltzermarketing.com

As employees all over the country leave their jobs in search of better opportunities, you want to make sure you're doing everything you can to keep your most valuable team members on your payroll. This week, we're joined by Molly McGrath from Hiring & Empowering Solutions to discuss ways you can be a more effective leader at your firm to keep your team engaged and enthusiastic about...

Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community. This week, John joins us to talk about his firm's workshop strategy and how putting information first has made all the difference in their firm's growth.

This episode is somewhat of a part 2 to episode #41 with Brett Trembly. Attorney Scott Weavile has employed virtual assistants at his firm, and joins us to talk about his experience and the benefits of having virtual assistants working for him. 

How have we not covered branding on this show yet? It was long overdue, but our friends from BrandFace, Tonya Eberhart and Michael Carr, join us to discuss why a small business owner should focus on their personal brand before any other marketing and why having just a logo and a picture isn't enough. Learn more at www.discussyourbrand.com

 LinkedIn might be the most underrated social media platform out there. For business owners who deal with in B2B, have professional clients, or have a variety of referral sources in other industries, LinkedIn can be a great tool for relationship and authority building. This week's guest, Attorney Frank Ramos, literally wrote the book on how a lawyer can be successful on LinkedIn, and he joins...

For smaller firms, having enough revenue to justify a full or part-time position in house can be difficult. Not only can virtual assistants bridge that gap, they can become valuable assets to your business by allowing you to delegate a lot of work that takes up precious billable hours. This week, Marc sits down with Attorney Brett Trembly, founder of Get Staffed Up, to talk about the ins and outs...

When it comes to hiring, many business owners waste hours sifting through hundreds of resumes hoping to find the best fit. This week, Attorney Allison Williams from Law Firm Mentor joins us to discuss how you can improve your hiring process so that you can be sure you find the right fit for your business. Check out Law Firm Mentor's upcoming Master Class here - lawfirmmentor.net/masterclass

Holding an event, whether virtually or in person is a great way to build relationships, generate leads, and elevate your expertise. Our guest this week, Dan Brian, is the founder of Marketing for Justice, which puts on monthly workshops to help legal markets grow their knowledge and improve their marketing skills. He provides a ton of great insight into how to run your events and mistakes to avoid...

Your firm's receptionist can be so much more than someone who greets visitors and answers phones. They can be an integral part of your marketing, a gatekeeper, and more! This week, Emily LaRusch from Back Office Betties joins us to discuss all of the ways to get the most out of your front desk staff!

Do you have a PR strategy for your firm? Sending out press releases for noteworthy accomplishments can be a great way to gain exposure for your firm and elevate your credibility as the best lawyer in your community. This week, we're joined by PR expert Mickie Kennedy who gives us some great insight into building a PR strategy, along with some mistakes to avoid. Check out Mickie's PR Mast...

 Don't be a door lawyer! In other words, don't take every case that walks through the door. We've talked before about how attracting the right client and taking only the cases you want to take will lead to better success for you in the future. Martha and Levi Norton from Norton Pelt, PLC are great examples of this philosophy in practice and join us on this week's episode to sha...

The goal for almost every business owner is to one day sell for top dollar and get the most out of their lifelong investment. Whether you're approaching retirement age, a serial entrepreneur or you're planning your eventual exit, our guest this week, Ashley Tison, is here to help. We also discuss Opportunity Zones and the potential benefits they can provide your business. Learn more at w...

Only about 25% of law firms have video as part of their marketing strategy, which means there's a HUGE opportunity at your fingertips to really enhance and expand your marketing. This week, Attorney Peter Tragos from the Attorney You Know podcast and YouTube channel joins us to discuss his decision to focus on video and how he's able to create so many great videos. Check out Lawyer You K...

 Have you considered starting a podcast? It's easier than you think! In this meta-episode of Center Stage, we're joined by Robert Ingalls from LawPods to talk about the whys and how-tos of creating a podcast for your law firm! Learn more about LawPods at www.lawpods.com