Canada Off Script

Internet searches show that buying Canadian is important to consumers. But...buying Canadian also tastes good! In this episode of Canada Off Script, Randall Arsenault sits down once again with branding and marketing expert Howard to unwrap the legacy of one of Canada’s most iconic companies: Purdy’s Chocolates. Purdy’s has been delighting Canadians with chocolate for over 100 years - but even with...

Crossing the border to shop and save money? Good luck! It might end up costing you extra. The Canada-U.S. border is quieter than ever. In this episode of Canada Off Script, I sit down with a marketing and branding expert Howard Gold who just returned from a cross-border trip - and what he experienced might explain why Canadians are no longer heading south to shop. After declaring his purchases, he...

Canada just lost a piece of its history. The Hudson’s Bay Company - the oldest business in the country, with over 350 years of legacy - has shut its doors. But what does that really mean? Is The Bay truly gone, or is something bigger happening behind the scenes? In this debut guest episode of Canada Off Script, Randall Arsenault sits down with Howard Gold, a seasoned brand and marketing expert, to...

Welcome to the very first episode of Canada Off Script - launching on Canada Day and hosted by Randall Arsenault. This isn’t your typical Canadian podcast. It’s bold, unfiltered, and unapologetically honest. In this intro episode, Randy shares what Canada Off Script is all about: real conversations with real Canadians - from coast to coast. You’ll hear from household names and everyday voices, tac...