Business of Software Podcast

In our upcoming BoS USA conference in Raleigh NC on 2-4 October, we're doing a really interesting afternoon digging into a case study with the great folks at Autobooks. Mark sits down with to of the four Autobookers taking to the stage in the fall to discuss connecting sales with marketing. Happy listening!

Mark Littlewood talks to Oh Blimey's founder Lucy Heskins about how you can/should hire an agency.

Quiet Light knows how to help SaaS founders like you to get the best value and deal terms for selling the business on. Christopher Moore joins Mark for a chat about the market for SaaS and Software companies.

Jason Cohen of WP Engine fame introduced Mark to Jonathan Slain at Recession.com earlier this year. He and the WP Engine team work with Jonathan and found he is a pretty interesting guy. We invited him on the podcast to discuss how SaaS and software companies can prepare for, and take advantage of, a recession.

Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers.

Stand up against the pointless content that only distracts or overwhelms you, with Dave Collins

What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is a huge step forward for your business. 

Mark Littlewood talks to Quiet Light's Jon Hainstock about selling a SaaS Business. Meet the Quiet Light team at Business of Softwares ONLINE Jobs to be Done Conf on 8 June and at the IN-PERSON conf in Boston, MA on 26-28 September 2022

Joe's website:  https://mrjoe.uk/ Joe on Twitter:  https://twitter.com/mrjoe Steve's company, Feature Upvote:  https://featureupvote.com/ Steve's podcast:  https://bootstrapped.fm/ Steve on Twitter:  https://twitter.com/steveofmcleod

BoS Online Fall 2021 started with a conversation on Jobs to be Done and marketing with April Dunford and Bob Moesta.

In this talk, B Pagels-Minor will help you understand a little bit more what allyship might look like and how you can actually be a great ally in your workplace.

FE International works with founders and business owners to value, exit plan and ultimately sell their businesses on the best terms. FE uses hundreds of thousands of internal data points, accumulated from over a decade of successful exits to market and position businesses to the right buyers from day one.

In this talk from our Online Spring Conference in 2021, Simon Wardley walks us through how Wardley mapping helps you to understand where your business is, identify opportunities and threats to its existence, make plans for the future and, gameplay the routes to getting to where you want to be. It is a powerful tool to inform your strategy and monitor your progress.

Explore the good, the bad, and the downright dangerous as Wistia's Chris Savage talks about the three mistakes he and co-founder Brendan Schwartz learned from whilst building Wisita.

In this session, Bruce will walk you through the cultures and practices of these organisations and help you think about how to tackle the big, scary challenges in your organisation with a few examples where the right vision, team, and plan have led to winning formulas.

Sahil Lavingia discusses why and how he runs Gumroad with no full time employees, no meetings, no deadlines and no company perks. NB, This was a talk that polarized opinions

You will learn how to prioritise your goals and achievements in all aspects of your life by weighing up the effort necessary against the experience to be gained in pursuing them with more everyday, mainstream, examples.

In this talk you will learn how to: use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that. make sure your customers understand who your REAL competition is. take on a large competitor by literally naming them and then positioning them into a corner – using their own...

Cesar worked in advertising before leaving it all behind to pursue his own personal creative endeavours; among them a personal project – 1SecondEveryday.

We are back for another year!  To kick us off, BoS's own Mark Littlewood joins Kirk for a discussion about what he has learned and will take away from 2021. Don't forget to sig up for the BoS newsletter and get regular updates about new events and talks at businessofsoftware.org/update

Understand and conquer the challenges of scaling sales teams rapidly with a focus on the challenge of getting new hires up and running quickly and effectively with Paul Kenny

Joanna looks at some old school copywriters' tips to help your SaaS stand out, including the Seven Sweeps to give your copy before you ship it.

Almost everyone running a consulting, training or agency business, however successful, will admit at some point that they wish they could run a product business. Why don’t they? Laura Roeder talks about her experience. 

Join Yesware's Matthew Bellows as he discusses the importance and helpfulness of mindfulness in the workplace.

Scaling is a challenge which presents itself to any company starting out. Further to this, cash flow is the single greatest reason companies fail in the beginning. So how do you scale, whilst remaining respectful of your budget?