Business by Design

Money can feel like one of the heaviest topics in a woman entrepreneur’s journey. But what if your money choices became a reflection of your values and a path to the freedom you crave? In this special episode of  Business by Design , I sit down with  Mona Santos, Certified Financial Planner (CFP) , to have an honest conversation about aligning money, values, and vision. Mona shares her own journey...

In this conversation, Valerie Priester emphasizes the importance of building confidence through keeping promises to oneself. She introduces a five-day challenge consisting of small, actionable steps known as 'micro brave moves' that encourage individuals to take action, face fears, and ultimately build self-confidence. Each day focuses on a specific task designed to empower individuals in their pe...

In this conversation, Valerie Priester shares her insights on navigating the challenges of entrepreneurship, emphasizing the importance of viewing setbacks as feedback rather than failures. She discusses the emotional hurdles that can arise when expectations are not met and offers practical strategies for shifting one's mindset. By focusing on data and feedback, entrepreneurs can learn to take act...

In this conversation, Valerie Priester shares insights on the importance of appreciating the present moment, especially during the 'in-between time' when you are waiting for your desires to manifest. She emphasizes the role of faith in this process, encouraging listeners to activate their faith and recognize the abundance they already possess. Through personal anecdotes and client experiences, she...

In this episode of Business by Design, Valerie Priester interviews career coach Shannon Fox, who specializes in empowering working moms to achieve their career goals without burnout. They discuss the importance of setting boundaries, the MAP framework for success, and the significance of mindset in personal and professional growth. Shannon shares her journey of overcoming burnout and the strategie...

Feeling heavy even while hustling? Your strategy isn’t broken—your vision is buried. In the final August clarity episode, Valerie walks you through a 10-minute reset: Quiet the noise —spot the three loudest distractions. Picture how clarity feels —the inner cue you can’t ignore. Take one aligned step —momentum comes from vision, not force. Listen, breathe, then move from mind-fog to momentum. RESO...

Meet my client—talented, booked out, and quietly discounting her rates because she feared bigger conversations. One rewritten belief and 21 micro-brave moves later, she tripled her lead quality. Inside the episode: • The single sentence running her business (and how we rewrote it). • How a one-page Future Snapshot shifted her pricing energy overnight. • Daily “micro-brave” actions you can steal to...

You’re refreshing the same tab, replaying the same “what-if” scenario, and calling it research. It’s not—it's fear dressed up as productivity. In this clarity-first mini lesson, Valerie unpacks: Why overthinking spikes when your inner vision is blurry. The  5-minute decision rule  that frees your brain (and calendar). A 3-step micro framework— Illuminate → Imagine → Ignite —to swap mental loops fo...

In this week’s episode of  Business by Design , Valerie sits down with guest Deb Monfette, a high-tech coach and creative strategist, to explore how clarity, simplicity, and alignment can radically transform your business. Deb shares her personal journey from corporate to entrepreneurship and how creating  space  for her true strengths helped her build a business she actually enjoys. They unpack:...

Have you ever found yourself stuck in a loop—repeating the same client story, stressing over the same money worry, or recycling the same tired inner dialogue? And then you pause and wonder: Why am I still here? I’m Valerie, and in today’s episode of Business by Design , we’re exploring how a single moment of pure, gentle awareness can interrupt the pattern and open the door to lasting change. No f...

You’re on a discovery call. The vibes are right, the connection is strong—and then it happens. Your voice wobbles right before you quote your price. Sound familiar? I’m Valerie, and on this week’s Business by Design , I’m sharing a simple, powerful 3-step ritual I call the Pre-Sale Pep Talk . It’s my go-to before any sales conversation, especially when nerves try to take the mic. Whether you’re ju...

You know that moment—the pause right before you hit publish, pitch the client, or say your price out loud—and suddenly, self-doubt shows up like an uninvited guest? I’m Valerie, and on this week’s Business by Design , we’re talking about that tight little knot of hesitation that shows up when you’re on the edge of visibility, leadership, or expansion. This episode is your permission slip to feel i...

What if the secret to sustainable growth isn’t another strategy—but a mindset shift rooted in who you really are? I’m Valerie, and today on Business by Design , I’m joined by the incredible Dr. Delphina JOY Avila. Together, we’re exploring how grounding your business in your values —not just your goals—creates authentic leadership, lasting impact, and yes… JOY. Dr. JOY shares her powerful L.E.A.D....

Feeling stuck? Like you’ve hit a wall in your business growth? Don’t panic—this might just be your plateau moment . I’m Valerie, and today on Business by Design , we’re reimagining what it means to hit a plateau—because it’s not a setback, it’s a signal. A powerful pause inviting you to reflect, recalibrate, and rise. In this episode, I’ll walk you through how to shift your mindset around these se...

Are the promises you speak over your business backed up by consistent action? Or is there a quiet gap between what you say you’ll do and what actually gets done? I’m Valerie, and this week on Business by Design , we’re talking about the confidence-draining disconnect that happens when our actions don’t align with our intentions. Because that gap? It’s subtle, but it can hold you back in big ways....

Juneteenth is more than just a moment in history—it’s a powerful reminder of what it truly means to be free. In this week’s episode of Business by Design , I’m reflecting on the deeper meaning of freedom—yes, in our history, but also in your life and business right now. We’ll talk about the mindset shifts that can help you break free from the limiting beliefs that keep you playing small. I’ll shar...

If you’ve ever found yourself stuck in a loop of overthinking—wondering why you’re not taking action, why you keep procrastinating, or why things still feel hard—this episode is for you. I’m Valerie, and today on Business by Design , we’re shifting the focus. Instead of getting caught up in all the reasons behind your resistance—whether it’s fear, perfectionism, or plain overwhelm—I want to help y...

Have you ever felt like no matter how much you do , something still keeps you stuck in the same old cycle? On today’s episode of Business by Design , I’m joined by the incredible Jeanette Lowry—coach, speaker, and mindset mentor—who’s helping us peel back the layers and get to the root of what’s really keeping us stuck. Jeanette shares her wisdom on recognizing hidden paradigms, interrupting old m...

Join me and my special guest, Annabelle, as we explore why people don’t go after the things they dream of doing. What actually holds us back? Why do we procrastinate, self-sabotage, or stay stuck even when we know what we want?

We’re already a month into Q2—how are those big goals holding up? If things have lost a little spark, don’t worry. You’re not behind, you’re just ready for a reset. I’m Valerie, and in this week’s episode of Business by Design , we’re diving into how to realign, refocus, and reignite your goals so they still feel aligned with what matters most to you right now. Let’s bring your vision back to life...

If you're feeling exhausted, stretched thin, or constantly on the edge of burnout, this episode is for you. I’m Valerie, and today on Business by Design , we’re flipping the script on what it really means to build a sustainable business. Let’s talk about how to create a work ecosystem that supports you —your energy, your peace, and your long-term vision for success.

If staying consistent feels like an uphill battle, procrastination might be quietly working against you. I’m Valerie, and this week on Business by Design , we’re tackling the real reasons behind procrastination and how to flip the script so you can make steady, meaningful progress in your business—because progress is what truly moves the needle.

If scaling your business feels overwhelming, you’re not alone. I’m Valerie, and this week on Business by Design , we’re diving into stress awareness—because fear often disguises itself as stress. But what if you could turn that stress into a powerful tool for growth? Let’s explore how to shift your mindset and use it to your advantage!

A goal without a plan is just a wish—and without action, even the best vision won’t get you far. I’m Valerie, and this week on Business by Design , I’m breaking down how to bridge the gap between your big, exciting goals and the consistent action needed to make them a reality. Let’s turn those dreams into tangible results!

Are you overflowing with ideas? That’s the gift of being a true visionary—always dreaming, always creating. But here’s the challenge: how do you actually bring those ideas to life? I’m Valerie, and today on Business by Design , we’re talking about the gap between vision and execution—why so many entrepreneurs struggle to turn ideas into reality and how you can start making it happen. Let’s dive in...