BUSINESS BUILDERS

In this session you will learn a tool that Mark Frasco has designed for his strategic growth work with clients. Developing a Strategic Architecture serves as a framework for everyone involved in the strategic growth of the firm to understand what they are doing and why they are doing it. Also, developing a robust Strategic Architecture helps define and clarify the strategic target and their reason...

Strategic growth has more to do with process than it does with technique. Training salespeople on technique is useful but not sufficient. In this session, Mark Frasco describes the critical elements of a quality strategic growth process. This session describes core business growth elements and design tips to improve results, even for those who are inexperienced salespeople.

Mark Frasco, founder, and President of COACT Associates, introduces himself and the influences on his life’s work – building quality strategic growth processes for the business-to-business market segment. Studying W Edwards Deming, Frederick Taylor, economics, finance, and human relations are the pillars that have informed his innovative approach to strategic growth.