Building

Ep 23 may be the last podcast as a two for some time as we begin recording with our carefully selected special guests! This week we get into a common success factors in billionaires and make our enemy public. Our website is  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect wi...

In this week's episode we get into what TikTok and Google's partnership means for search and why Google's Helpful Content Update isn't all that bad if you're delivering audience-first content. Our website is  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect wi...

As Autumn is upon us we enter our frustration era (don't worry it only lasts a few episodes) Today we cover Josh' approach to networking and the realities of agency ownership. Our website is  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://w...

One more episode and we've made it into the 1% club...in today's episode we discuss the importance of dedicated time and focus when managing and working with people and the mistake we have made with daily/weekly commitments. Our website is  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Here we go...Introducing employee #1. Josh Truman. Our Business Growth Manager! This episode was recorded in Josh's first week at TwelveTwentyFive and we let him name the episode... In this episode we cover Google Algorithm Updates, Sales Software inc ZoomInfo and Lunch. Our website is  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedi...

SEO tools (inc Ahrefs & SEMRush), nerves and the importance of feedback is covered in today's episode of the pod. If you are enjoying the podcast, please leave a five star review ⭐️ Our website is  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linke...

Today we get into the latest happenings in organic search for the first time on the podcast, talking about OpenAI publishing Robots.txt standards for blocking GPTBot⁠. We also provide the regular weekly updates including new hiring challenges and managing client delivery processes. P.S Harry forgot to turn his mic on so the audio quality isn't the best. Sorry! 😢 Our website is  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http...

Join us for the latest episode of Building where we talk about our first argument and why HubSpot CRM admin may be the end of our friendship. We ban 30 minute meetings and discuss how stressed we're feeling. Our website is  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠h...

In todays episode we're talking bonus plans, how documentation is the prerequisite for scaling quickly and why being direct is the strategy for agency growth. Our website is  ⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Harry:  ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠

It took 14 weeks but we finally have a name for our agency! In this episode of building we unveil our agency name and discuss future roles and opportunities for TwelveTwentyFive. Our website is  ⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠⁠⁠ Connect with Harry:  ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠

As always there's a lot to discuss! In this episode of building we discuss our approach recruitment and why essential skills will always be prioritised over technical skills. Brendan shares his biggest learning since starting TwelveTwentyFive and cakes also make it onto the agenda.

There's a lot to cover this week. In this episode, we discuss how we're feeling after losing a client pitch and the importance of not becoming overly emotionally attached to a potential sale – a lesson we learned the hard way this week! We delve into what AI means for copywriting and copywriters, along with our regular weekly roundup. Our website is  ⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠...

In episode 11 of the Podcast we turn our attention to contracts and in particular contract lengths and structure. We talk about the approach we're most familiar with and what will be the TwelveTwentyFive approach. Let's start. Today. Our website is  ⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠⁠ Connect with Harr...

In Today's episode we have a big decision to make. To remote or not to remote? We talk about the pros and cons of all options from being fully office based to fully remote, we gain insights from another agency owner and talk about the decision we have come to. Our website is  ⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠ Connect with Brendan:  ⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/...

There's a lot to get into in today's episode...we discuss the idea of selling concepts not tactics to clients and what this means for retention and long term optimisation. We get into Google launching SGE, what this means for the SEO industry and TwelveTwentyFive. Of course, we'll also provide our regular weekly rundown. Our website is  ⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠ Connect...

This week Brendan had the unique opportunity of sitting in on another agencies client performance review meeting. Brendan provides his thoughts on the meeting and learnings that we can take into TwelveTwentyFive. Our website is  ⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠ . Connect with Brendan:  ⁠⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠⁠ Connect with Harry:  ⁠⁠⁠⁠https://www.linkedin.co...

In our last episode we spoke about distilling our value proposition down to 15 words or less. In this episode we're joined by Jack Goodson who helped, challenged and pushed us to find our 15 words. Jack speaks about how to tell a brands story through creative writing and how he navigates the world of client acquisition. Our website is  ⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠ . Connect with Bren...

In this weeks episode we give an update on the work we have been doing to distill our value proposition down to 15 words or less. We don't want to give too much away but we will say the first 4 words: The Audience-First Growth Agency... Our website is  ⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠ . Connect with Brendan:  ⁠⁠⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠⁠⁠ Connect with Harry:  ⁠⁠⁠...

We have our first guest on the Podcast! George Nagy is a professional Videographer and was the first person to listen and watch our podcast. George joins us to provide feedback on how we can improve the podcast and explain why you should always focus on the story over the production. Connect with George: https://www.linkedin.com/in/george-nagy/ Our website is  ⁠⁠https://www.twelvetwentyfive.io/⁠⁠...

From our research there are 7,500 agencies in the UK. We talk about how to stand out and why we've chosen to work with a consultant and invest in our positioning. Our website is  ⁠https://www.twelvetwentyfive.io/⁠ . Connect with Brendan:  ⁠https://www.linkedin.com/in/brendan-gilbert-seo/⁠ Connect with Harry:  ⁠https://www.linkedin.com/in/h-evans/

It's a Friday special! We have been recording 1 episode per week for the last 14 weeks so we've decided to launch 2 episodes a week until we've caught up! Ep 3 was recorded after our first week of working on TwelveTwentyFive. For the next 14 weeks we'll be working two jobs and we discuss in detail how we're finding that balance. Our website is  https://www.twelvetwentyfive.io/...

Last weeks episode was recorded the evening before we resigned. This weeks episode was recorded on the evening after we resigned! We discuss in detail how the day went and what are plans are for the next three months while we're in the 'grey area'. Our website is  https://www.twelvetwentyfive.io/ . Connect with Brendan:  https://www.linkedin.com/in/brendan-gilbert-seo/ Connect with Har...

We resigned! In this, the first episode of Building you join us the night before we resigned from roles we enjoyed at a leading UK marketing agency. We discuss the emotions we're feeling and why now is the right time for both us to start TwelveTwentyFive. Our website is  https://www.twelvetwentyfive.io/ . Connect with Brendan:  https://www.linkedin.com/in/brendan-gilbert-seo/ Connect with Harr...

We have some explaining to do... 14/15 weeks ago we took the decision to leave roles we enjoyed to start TwelveTwentyFive - The Audience-first Growth Marketing Agency. In this episode we go into detail about what TwelveTwentyFive is, why now and what you can expect from Building. The podcast that charts our growth journey. Our website is https://www.twelvetwentyfive.io/ . Connect with Brendan: htt...