Builder's Growth Lab

If your dashboards are loud but your next steps are fuzzy, this one’s for you. We open with a clear look at how Campaign Pilots turns GA4, Search Console, and Google Ads into plain-English insights you can act on today—no more stitching together reports or losing hours to manual analysis. Connect your sources once, ask for what you need, and schedule weekly briefs that help you make better calls i...

What does it take to build an AI product that clinicians actually trust? We invite Synth.ai CEO Steven Steerman to break down how his team turns hours of psychological report writing into minutes, while navigating the hard realities of HIPAA, SOC 2, GDPR, and the fragile trust that keeps practitioners coming back. Steven shares the inside story of a venture studio spin-out, the early MVP stitched...

Names matter because they set expectations, and expectations drive momentum. We open with a playful roast of our working title and turn it into a real exercise in clarity.  Why a simple, memorable name can act like a launch ramp instead of a speed bump. From there, we bring in Ryan Carson, a three-time founder who helped a million people learn to code, to talk about the biggest shift he’s seen: AI...

We run a live branding workshop to evolve our show from a technical niche to a hub for builders who want customers. We align on audience, mission, naming strategy, and a visual system that supports clarity, distribution, and growth. • shifting focus from code-heavy identity to traction for indie builders • two-second test for who it is for and what it does • how brand, SEO, and paid work together...

A new chapter begins as Mallory joins the crew as a co host and sharpens our focus on the brand, community, and content moves that actually compound for AI startups. We swap stories about stamina and setbacks, from API approval limbo to error loops and locker-room fatigue and why recovery is a growth habit, not a luxury. Then we dive into one of the cleanest startup playbooks we’ve heard in a whil...

Tired of AI products that all sound the same? We sat down with brand and community powerhouse Mallory Lore (formerly Bolt.new and Discord) to unpack how real brands are built in a crowded market & why the “vibe” only works when it’s backed by clarity, consistency, and care. From picking a narrow target to speaking in users’ own words, Mallory shows how positioning and language can turn a tool...

In this episode, Conor and Charlie talk about their careers before getting into AI, their backgrounds in digital marketing agencies (and before that!) and how they met.  

In Episode 20 of AI Code Central, Charlie and Conor sit down with Joseph Perla, CEO of Hangout. FM, to explore the tension between human connection and artificial intelligence in product design. Joseph, a Princeton ML researcher who helped build Facebook’s News Feed and self-driving systems at Lyft, has taken a bold stance, his new music discovery platform says “no” to AI recommendations. The conv...

In Episode 19 of AI Code Central , Charlie and Conor sit down with Pete McPherson, founder, builder, and the voice behind Do You Even Blog . Pete has launched and sold multiple AI apps, and he shares practical insights on how to move from idea to exit. The conversation covers choosing the right stack, working with AI models, and striking the balance between product features and business goals. Pet...

At just 19 years old, Mark Vassilevskiy is running the top design agency in Silicon Valley, closing clients like ClickUp, Contra, and Bolt.new. But what really caught our attention is the claim that one of his websites helped a startup reach a $67 million valuation without an app, users, or a marketing budget. In this episode of AI Code Central , Charlie sits down with Mark to unpack how design ca...

Description: Colin Lawlor went from marketing Guinness in Dublin to building Sleep.ai - the company with the world's largest sleep dataset and fresh $5.5M in funding. Instead of selling another $300 sleep ring, they power other companies with AI sleep intelligence. In this episode, we dive into: How smartphone sonar technology turns any phone into a clinical-grade sleep monitor Building an 80...

In this episode of AI Code Central , Conor & Charlie break down how to use email marketing to get your first customers and turn signups into paying users. Conor walks through the essentials of email strategy for early-stage AI apps, covering why email still delivers the highest ROI, how to build a simple signup form, and how to launch a 3-email welcome flow that converts. Charlie jumps in with...

This week on AI Code Central, Caz & Charlie sit down with David Bressler, founder of FormulaBot, the AI tool that turns plain English into Excel formulas, charts, and full-blown data analysis. David shares how he built the MVP during paternity leave, survived a $5,000 API bill, dealt with Microsoft’s cease-and-desist letter, fended off copycats, and turned user emails into a product roadmap. F...

In Episode 14, Charlie and Conor take a hands-on approach to one of the most important parts of setting up analytics: event tracking in Google Analytics 4 (GA4) using Google Tag Manager (GTM). After some weekend stories about concerts and mountain biking, the hosts jump into a practical, step-by-step walkthrough of how to correctly configure event tracking. Conor explains what events are in GA4, w...

In Episode 13, we sit down with Mindaugas Petrutis (MP) from Lovable, a dynamic leader at the intersection of growth, collaboration, and creative marketing. From working with influencers and handling high-level partnerships to building robust marketing strategies, MP gives us a look inside his multifaceted role at the company everyone in AI is talking about.

Join Charlie and Conor in this hands-on educational episode as they build a high-converting landing page for their AI app, Campaign Lens, using Lovable. Charlie shares his screen while Conor guides the process, breaking down the fundamentals every AI app builder needs to know for getting cold traffic to convert. What we covered: Above the fold essentials - crafting headlines, value props, and CTAs...

Join Caz and Charlie on this hands-on episode of AI Code Central Podcast as Caz takes on her first agent-building challenge! As a complete beginner to the world of AI automation, Caz walks through the entire process of conceptualizing and planning an AI agent to automate their podcast research.

Join Caz and Charlie on this exciting episode of AI Code Central Podcast as they sit down with the incredibly insightful Christopher Brereton! From his fascinating career journey spanning music licensing to leading product in Bitcoin mining and now heading investments at Mohara, Chris shares his unique perspective on how technology, especially AI, is shaping our world. In this episode, we chat abo...

You built the app, now it’s time to get customers. In this Friday “education drop,” Charlie and Conor break down the analytics stack every AI web app needs on Day 1. You’ll learn what Google Search Console (how you get found) and GA4 (what users do) actually tell you, and how to use Google Tag Manager to track real behaviors like sign-ups and CTA clicks, so you can move from vibes to verifiable gr...

In this episode of AI Code Central , we sit down with Meg Faibisch Kuhn, AI educator, founder of Aioli, and community leader of Women Building with AI . Meg has made it her mission to help non-technical founders, marketers, and creatives move beyond the hype and actually ship AI-powered projects. We chat about her journey from marketing to AI education, her early experiments that turned curiosity...

In this episode of AI Code Podcast , we welcome our new Chief Marketing Officer, Conor Douglas (founder of Astoria Advertising Co) with over $100M in revenue generated for his clients, Conor now brings his expertise into the SaaS & AI world. He shares lessons learned from scaling high-performing campaigns and breaks down how to apply them to building AI and SaaS products. From finding true pro...

In this episode, we talk with Adrian Humphrey , Founder and CEO of Tailored Labs and grand prize winner of the world’s largest hackathon put on by Bolt. Adrian built an AI-powered video editor that turns full-day editing sessions into quick 8-minute uploads. He shares the problem that inspired Tailored Labs, the technical approach to conversational video editing, and the strategy that helped him s...

In this episode of AI Code Central , we sit down with Edward Chechique, a seasoned product designer, AI enthusiast, and content creator to explore how AI is transforming the way we design digital products. Edward shares his journey from designing complex B2B products to leading teams and now vibe coding & creating content while building his own tools. We discuss the rise of AI-powered prototyp...

🎙️ Episode #4: From Idea to Six Figures, Jon Cheney’s Replit Journey Guest: Jon Cheney, CEO of General AI Proficiency Institute (GenAIPI) Hosts: Charlie Hernandez & Caz Potts Podcast: The Code AI Podcast In this episode, we sit down with Jon Cheney, a world-class pianist turned serial entrepreneur who used Replit to build a six-figure AI-powered business in just one weekend without any prior c...

In this episode of The Code AI Podcast, hosts Caz and Charlie sit down with Bernard Huang, the serial entrepreneur and founder of Clearscope, the AI-powered SEO platform trusted by industry giants like Adobe, Shopify, and thousands of content teams worldwide. This episode offers a unique blend of entrepreneurial wisdom, technical insights, and practical advice for builders looking to understand ho...