Build Your Copywriting Business

Are you a “jump and the net will appear” kind of person? Personally, I like to have  some  sort of net. But, as this this week’s guest on the Build Your Copywriting Business podcast taught me, you can get creative with that net. CCA student and copywriter extraordinaire Daniel is sharing how five days after he quit his sales job, he moved to Thailand.  I know, you’re like, “But Nicki, you said he...

The title of this episode should really be “copywriting secrets from my best friend” … who just happens to be the creative director at one o the country’s (if not the world’s!) most iconic retail brands. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that Melody was generous enough to share her time and decades of insights from working as a creative at Marshalls an...

“I’m genuinely living the life I envisioned. I am working with clients I love and sustaining myself through freelance work. It felt far away at first, but step by step, I built the reality I dreamed about.” That’s just a snippet of what Tammy shares in this episode of the Build Your Copywriting Business podcast.  If you’ve been a long-time BYCB podcast listener, you know we’ve talked with Tammy be...

We had a little fun with this episode of the Build Your Copywriting Business podcast. Please enjoy this playful, poetic take on the chaotic, caffeinated, and creatively charged moments every copywriter knows all too well, inspired by “A Visit from St. Nicholas, a.k.a. “The Night Before Christmas.” --------------- Get Free Copywriting Training here

Ever feel like quitting? Well, Jade  did  quit the Comprehensive Copywriting Academy. For like,  years . But on this episode of the Build Your Copywriting Business podcast, she’s sharing the  far  juicier part of the story: what she did differently when she came back to the CCA. Because it’s what she did differently that ultimately led her to a full-time copywriting job she loves. I am SO apprecia...

The last time Kate shared a money update she was … uncomfortable to say the least.  I mean, we were coming off a  pandemic. (You can watch that episode where she broke down her copywriting earnings  right here .) But SO much has evolved in the last four years. So, we felt like it was time to give you an update. On this episode of the Build Your Copywriting Business podcast, Kate is sharing what’s...

Ever feel like some stories just stay with you? That’s Catherine’s story for me. Catherine stepped away from a successful corporate career to raise her family in rural New Zealand. Then came a cancer diagnosis that flung everything into perspective. On this episode of the Build Your Copywriting Business podcast, Catherine shares how she built relationships with other business owners in her rural c...

Raise your hand if you’ve ever told someone you’re a “copywriter” and 5 minutes later you realize they think you’re a copyrighter. 🙋🙋‍♂️🙋‍♀️  We want to help you avoid that situation and ALL the others like it. That’s why Kate and I had the brilliant-beyond-brilliant idea to put together not one podcast episode this week but five super-short episodes that answer the most common questions copywr...

What a privilege it is that you and I get to exist on the planet at the same time as Joana. And when you listen to this episode of the Build Your Copywriting Business podcast, I think you’ll get why. Like many of us, Joanna craved more of what’s most important in life: time with family. A teacher and mom of three, Joanna is proof that we don’t need  more  time. We just need to make better use of t...

If you’re going to spend time on social media, my friend, make it count. As you’ve liiiiikely experienced, social media is a major time suck by design. No one is immune. One minute I’m looking at a business owner’s account for tips on hiring, and the next thing I know it’s been 30 minutes and I’ve watched: 👰‍♀️ Wedding highlights from a couple I don’t know 🎂 “Which one is cake?” video with onion...

I don’t like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can  watch that original episode right here ). The two of them were  super  kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition. My favorite part abou...

OK, if you’re honest with me, I’ll be honest with you: How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list?  Last I checked, I had 103 podcast episodes downloaded.  Kate told me her Goodreads “want to read” list currently sits at 398 books. Will I listen to some of those podcasts? Absolutely. Will Kate read many of those books? 100%. But there’s...

I need to get one thing out of the way: Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it’d be president of the Really-Cool Canadian Copywriters Club™. In all seriousness, if you’ve ever felt like everyone else is speeding ahead while you’re still like, “where do I even start?!” then, Elyse is going to be your new favorite person. (And let’s be real:...

You may have heard me say that I only  verrrrrry  occasionally take on freelance clients. (Supporting students in the Comprehensive Copywriting Academy is my #1 job!) So, when I tell you this one was too good to pass up you know it’s  goooood . On this episode of the Build Your Copywriting Business podcast, I’m telling you all about it. And I’ll be honest: even after 20+ years in copywriting, I st...

Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce. Exhausting doesn’t even begin to cover it.  That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it. On this episode of the Build Your Copywriting Business podcast, Vikki was  suuuuper  generous with sharing...

If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media  can  help you grow your copywriting business—but not in the way most people think. (And if you’re OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear from the social-media...

I have been just as burned out as the next person. Before I became a copywriter, I was working at a health club, but my mental health was at its lowest.  So, I related so deeply to Martin. Martin spent 15 (!!!) years as a police officer. To say he was burned out is an understatement. On this episode of the Build Your Copywriting Business podcast, he’s sharing the moment he realized he needed his l...

You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!) Let them underestimate you. Let them judge. Let them do their thing. It’s a powerful mindset shift— but it’s only the beginning. On this episode of the Build Your Copywriting Business podcast, Kate and I are giving our take on the boo...

What if you pursue copywriting and realize … this  still  isn’t the right path? After getting laid off, Jeanette launched her copywriting business (in an impressive 30 days!). But six months in despite hitting her goals, she realized something still didn’t feel right. So, she pivoted again. On this episode of the Build Your Copywriting Business podcast, Jeanette was generous enough to share how sh...

“But I’ve already spent so much time and energy on this…” Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away? That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you  actually  want. On this episode of the Build Your Copywriting Business podcast, we’re breaking down  why...

She left her hairstylist job one day … and landed an agency copywriting role the next. Her portfolio when she landed the job? 100% spec ads. She’s never stepped foot in an office. And right now? She’s working remotely from Morocco, contracting with agencies around the world. To say we’re in awe of Katherine’s path is an understatement. After more than a decade behind the chair, she knew it was tim...

You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… …Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.” Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and specific copy tweaks that wil...

Ever felt so drained and discouraged you thought,  “Maybe I should just give up”? That’s exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now  booked out for six months —and here’s what may surprise you… …he did it  without  social media. On this episode of the Build Your Copywrit...

AI is taking all the copywriting jobs!” Sound familiar? Before you spiral, hit play on this week’s episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down  exactly  why that narrative is wrong. Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She’s been deep in the AI space from day one—and she’s sh...

Freedom and security: those were two core values that Avalon identified. On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision making—and allowed her to identify and choose opportunities that align with these values. Using this as her guide, Avalon was able to: 🍷Transition from a career in the wine industry to copywriting 🚛...