Build to Enough

In this episode, Keila discusses the often-overlooked benefits of hiring an operations person in a small business. She shares her personal experience of how hiring an operations director transformed her company, and outlines six key benefits of bringing operations expertise into a growing business. Keila emphasizes how an operations professional can drive efficiency, enhance customer satisfaction,...

In this episode, we explore the crucial difference between making money and managing money as an entrepreneur. We discuss various strategies for boosting revenue, such as increasing sales, diversifying revenue streams, and adjusting pricing. However, we also emphasize the importance of effective financial management, including budgeting, cash flow management, expense control, and investment planni...

In this episode, we tackle one of the biggest challenges facing small businesses: getting paid on time. Late payments can disrupt cash flow, strain vendor relationships, and hinder growth opportunities. We explore practical strategies for setting favorable payment terms, shortening payment cycles, and using technology to streamline the invoicing and payment process. Whether you're a freelancer or...

In this episode, we dive into the key differences between being a solopreneur and building a team for your business. We explore the advantages and challenges of each approach, from the flexibility and control of solopreneurship to the increased productivity and innovation potential of a team. Whether you're considering hiring your first employee or wondering if solopreneurship is right for you, th...

Your chart of accounts is the backbone of your business's financial system. In this episode, learn how to create and customize a chart of accounts that provides the visibility you need to make informed decisions. Discover tips for keeping it clean and simple while still capturing the right level of detail for your business. (00:00) - Introduction and Podcast Updates (01:17) - Understanding the Cha...

In this episode, we challenge the common misconception that operating at 100% capacity equates to optimal performance in business. Keila explores how the pursuit of being "full" can hinder a company's ability to innovate, adapt, and thrive in the face of changing circumstances. She emphasizes the importance of maintaining flexibility, leaving room for growth, and prioritizing the well-being of you...

In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the cus...

When your small team loses a member, it can feel like losing a limb. This episode provides a practical approach for navigating the emotional impact, assessing the situation, strategizing next steps, and maintaining team morale during the transition period. Keila shares hard-won insights on redistributing tasks, revising goals, leveraging existing resources, and promoting work-life balance while yo...

Keila challenges traditional notions of success and explores the stories of unconventional entrepreneurs who have redefined what it means to achieve their goals. Through insightful examples and personal anecdotes, she delves into the importance of aligning work with personal passions, embracing diverse experiences, and fostering a mindset of innovation. Whether you're an aspiring entrepreneur or a...

In this episode, Keila delves into the inevitable challenges faced by entrepreneurs on their journey to success. Through insightful examples and personal experiences, she explores practical strategies for navigating financial hurdles, achieving work-life balance, fostering resilience, and embracing pivots. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable...

In this episode, Keila dives into the concept of "enough" for small business owners and strategies for intentional, sustainable growth. She discusses the importance of defining what enough means for you personally and professionally, and setting goals aligned with that vision. Keila shares tips on mindful planning, efficient resource allocation through outsourcing non-core tasks, staying adaptable...

In this episode, Keila dives into the concept of "unreasonable hospitality" inspired by Will Guderia's book of the same name. She explores how going above and beyond to create exceptional customer experiences can be a game-changer for businesses of all kinds, not just restaurants. Keila shares practical strategies for infusing warmth, surprise, and authenticity into every client interaction. (00:0...

Automating routine tasks can significantly improve efficiency, but it's important not to lose sight of the human element in business. In this episode, Keila talk's about smart ways small business owners can implement automation to increase productivity, while still prioritizing human connections with customers and staff. Discover how automating certain processes can enhance scalability and empower...

In today's episode, Keila explore's the importance of sustainable growth and how it contrasts with rapid, uncontrolled expansion. Learn why well-planned, steady gains are better for your business's long-term success than rocketing to the top as fast as possible.  Discover how to grow with intention, not acceleration, to achieve success on your own terms while maintaining brand integrity. Connect w...

On this episode of Build to Enough, Keila discusses strategies for small business owners to navigate uncertainty, including having financial reserves, adapting business strategies, and seeking expert guidance. Keila offers practical tips on how entrepreneurs can prepare for unpredictable changes in the economy or their industries. Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick...

Outsourcing can provide significant benefits for small businesses, allowing you to access expertise and resources without high overhead costs.  Keila explains how outsourcing core business functions like accounting, HR, IT, and more can help free up mental bandwidth, alleviate stress, and empower you to focus on your zone of genius and accelerate strategic growth. Connect with Keila! LinkedIn - ww...

Keila discusses why business owners should be selective about which clients they take on, warning against accepting money from anyone willing to pay without considering whether they are a good fit. She advises setting boundaries and expectations upfront to avoid problematic relationships down the line, arguing that while some compromise may occasionally be necessary, integrity and team wellbeing s...

Keila talks about recognizing, preventing, and dealing with burnout, especially for small business owners and CEOs who feel pressure to always be "on." She shares tips for identifying signs of burnout in yourself and your team, taking time off preventatively, checking in with employees, delegating appropriately, and being empathetic when burnout still occurs. Keila emphasizes we all need to make s...

Determining the right number of clients to take on without compromising quality or burning out is essential. On this episode, Keila talks about how to set ideal revenue goals, assess your bandwidth across life and work, and strike the perfect balance between earning target income and maintaining sanity. Going beyond "work-life balance" into intentionally designing your business around your desired...

Having a lean team requires making strategic and intentional hiring decisions. Learn how to build a mighty small team that can help your business thrive. When your staff is small, every team member has an amplified impact, so it's crucial to hire all-star players. We'll discuss how to use your financials strategically to hire critical roles first and find candidates that fit your culture and empow...

Growth shouldn't be the only marker of success. In this episode, Keila discusses moving away from the pressure of constant expansion and exploring what it means to build a business that's sustainable, aligns with your lifestyle, and brings you fulfillment. Welcome to Build To Enough! Connect with Keila! LinkedIn - www.linkedin.com/in/keilahilltrawick Website - www.krht.co RESOURCES: Learn more abo...

Many of us have heard horror stories from accountants about their experience working in the industry - the long hours, being under-compensated, the high costs of completing accounting accreditations ... It’s no wonder the pipleline of accounting professions is dwindling and experienced accountants are leaving the profession altogether. Or is it? In this episode, Liz Kolar brings more than 35 years...

You landed a million dollar project, but the money will only come later. So how much do you have right now to cover expenses incurred before that check clears? Because it’s not just about how much you’re bringing in but the amount of money coming in on time for the amount that has to go out.    So in this episode, Keila talks cash flow - why it’s important, what you need to pay attention to, and t...

Inclusion strategist, certified coach, speaker, and author Amber Cabral is back to discuss what it means to build a business that not only feels successful to you but also feels like a business you actually want to run.    Tune in as Amber shares her journey from solopreneur to realizing she couldn’t do it all on her own and had to grow, all while keeping the heart of her business alive. And how s...

The more offers you have, the more money you will make, right? WRONG!  While it may sound counterintuitive, in this episode, Keila discusses why reducing the number of offerings you provide can amplify and exceed your previous profit and revenue targets. Take Little Fish for example, who doubled their revenue in just two years after eliminating their buffet of services!   So tune in and find out i...