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BRAVE COMMERCE

MikMak Founder & CEO Rachel Tipograph and Profitero ’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.

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Autor

Adweek

Kategorie

Business

Podcast-Website

www.adweek.com

Neueste Folge

27. Okt 2026

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Kristof Neirynck of Avon on Redefining Relationship Selling 05.12.2023

On this episode of BRAVE COMMERCE, Kristof Neirynck, Global Chief Marketing Officer and Managing Director at Avon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of relationship selling and the innovative approaches Avon has adopted in the contemporary market.   As the conversation begins, the hosts reflect on Avon's long-standing history of 137 years, highlighting...

Diego Palmieri and Neha Mallik of Mizkan on Future-Proofing the CPG Industry 28.11.2023

On this episode of BRAVE COMMERCE, Mizkan America’s President & COO, Diego Palmieri, and Head of Connected Commerce, Neha Mallik, join hosts Rachel Tipograph and Sarah Hofstetter to talk about Mizkan's strategic approaches to staying ahead in a dynamic CPG market.   The conversation starts with Diego, who shares insights into his 20-year career at SC Johnson. He explains that Mizkan, like...

Tony Crecca on Shaping Strategies for Connected Commerce 21.11.2023

On this episode of BRAVE COMMERCE, Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evolving retail landscape.   As the conversation begins, Tony reflects on how his diverse roles across various organizational functions contributed to his ability to lead commerce through turbulent times and beyond. He emphasizes the...

Campbell Soup Company CEO Mark Clouse on Their Recipe for Success 14.11.2023

On this episode of BRAVE COMMERCE, Mark Clouse, CEO at Campbell Soup Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about core strategies and challenges that have defined Campbell's success over the years.   As the conversation begins, Mark delves into the strategic emphasis of Campbell's transformation, rooted in the concept of focus. He highlights the implementation of a...

Monisha Dabek of Ocean Spray on Staying Relevant in Consumer Culture 07.11.2023

On this episode of BRAVE COMMERCE, Monisha Dabek, Chief Commercial Officer and General Manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the dynamic landscape of the consumer goods industry.   In discussing her career journey and the choices she has made along the way, Monisha emphasizes the importance of having a genuine passion for the...

Nuno Pedro of the Mark Anthony Group on Innovation in the Beverage Industry 31.10.2023

In this episode of BRAVE COMMERCE, Nuno Pedro, Global Head of the Digital Center of Excellence at Mark Anthony Group, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the challenges and strategies needed to establish a prominent position in the competitive beverage industry.   The conversation kicks off with Nuno sharing how his passion for using technology to solve complex bus...

We are not OK 25.10.2023

Rachel & Sarah’s podcast has long been about building great companies while honoring the human side of business and leadership. On this special episode of BRAVE COMMERCE, our co-hosts shared candid experiences balancing being both Jewish and business leaders during horrific world events, offering suggestions on how to address workplace sensitivity. Hosted on Acast. See acast.com/privacy for mo...

Chris Cowger of Dell on Navigating Turnarounds 24.10.2023

On this episode of BRAVE COMMERCE, Chris Cowger, Senior Vice President of Global eCommerce & Online Experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership, turnaround strategies, and the significance of aligning on problem statements.   The conversation begins with Chris attributing his return to Dell to the quality of professionals and the collabor...

Sharon John of Build-A-Bear Workshop on Creating Authentic Experiences 10.10.2023

In this episode of BRAVE COMMERCE, Sharon John, President and CEO of Build-A-Bear Workshop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss brand licensing, consumer-centric approaches, and the unique experiences that Build-A-Bear offers its customers.   As the conversation begins, Sharon reflects on her journey in the industry, emphasizing the importance of understanding consume...

Simon Miles of The Coca-Cola Company on Building Brands in the Omnichannel Age 03.10.2023

On this episode of BRAVE COMMERCE, Simon Miles, VP of Global Omnichannel Commercial Strategy at The Coca-Cola Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about strategies for navigating the complexities of the global marketplace, breaking down silos within organizations, and driving innovation in retail media.   Simon opens the conversation by highlighting the changing...

Gabrielle Wesley of Mars Wrigley on Candy, Culture, and Commitment in Marketing 26.09.2023

On this episode of BRAVE COMMERCE, Gabrielle Wesley, Chief Marketing Officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween in the candy industry, and the company's commitment to fostering an inclusive internal culture.   Gabrielle delves into how Mars Wrigley ensures its brands remain culturally relevant. She empha...

Brewing Success Strategies for the Non-Alcoholic Market with Andrew Katz 19.09.2023

On this episode of BRAVE COMMERCE, Andrew Katz, Chief Marketing Officer at Athletic Brewing Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the evolving non-alcoholic beer market and how Athletic Brewing is seizing this opportune moment.   Andrew takes us on a journey into Athletic Brewing's origins, tracing it back to founders Bill Shufelt and John Walker. He also re...

Jay Picconatto of General Mills on Mastering Data in the Consumer Goods Industry 12.09.2023

In this episode of BRAVE COMMERCE (recorded live at Adweek in NYC), Jay Picconatto, VP of Advanced Marketing Solutions at General Mills, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving nature of the consumer goods industry, focusing on adapting to change, leveraging data, and fostering agility.   Jay emphasizes the importance of engaging with industry events, confere...

Amina Pasha of Thrive Market on the Challenges and Triumphs of Mission-Driven Marketing 05.09.2023

In this episode of BRAVE COMMERCE, Amina Pasha, Chief Marketing Officer at Thrive Market, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the intricacies of mission-driven marketing and the strategies that have fueled Thrive Market's growth.   Speaking about leadership and brand experience, Amina highlights that being a leader in the marketing field goes beyond understanding just...

Vinny Rinaldi of Hershey's on Boomerangs to Breakthroughs in Marketing 29.08.2023

On this episode of BRAVE COMMERCE, Vinny Rinaldi, Head of Media & Analytics at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the significance of holistic understanding, collaboration, data-driven insights, and consumer-centric strategies in marketing.   Vinny's career journey stands out for its diversity and curiosity-driven approach. This unique path ha...

Pierre-Yves Calloc’h of Pernod Ricard on the Art of Alcohol Marketing 22.08.2023

On this episode of BRAVE COMMERCE, Pierre-Yves Calloc’h, Chief Digital Officer at Pernod Ricard, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving landscape of the alcohol industry, shifts in consumer behavior, and the impact of digital transformation.   Talking about the dynamic nature of marketing within the alcohol industry, Pierre highlights the expansion of market...

Veeral Shah of Nestlé on eCommerce Evolution and AI-Driven Innovation 15.08.2023

 In this episode of BRAVE COMMERCE, Veeral Shah, Chief Digital & eCommerce Officer at Nestlé, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing eCommerce, integrating AI solutions, and adapting to evolving consumer trends and retail dynamics.   In an era where online shopping transcends traditional retail boundaries, Veeral addresses the challenge...

Sucharita Kodali of Forrester on the Ever-Changing Landscape of the Consumer Economy 08.08.2023

On this episode of BRAVE COMMERCE, Sucharita Kodali, Vice President and Principal Analyst at Forrester, returns to the podcast to discuss the current state of the consumer economy, the impact of inflation, interest rates, and consumer spending.   Sucharita sheds light on the resilience of the US economy despite challenges like inflation, interest rate hikes, and an inverted yield curve. She e...

Diana Haussling of Colgate-Palmolive on Finding Your Path with Brave Choices 01.08.2023

On this episode of BRAVE COMMERCE, Diana Haussling, Senior Vice President - General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable insights into navigating the corporate world, making brave career choices, and building meaningful relationships that foster professional growth.   Diana's approach to leadership...

Hamid Saify of Liquid Death on Disruptive Marketing Strategies and Building a Strong Brand Community 25.07.2023

On this episode of BRAVE COMMERCE, Hamid Saify, Senior Vice President of Digital Retail at Liquid Death, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing strategies that disrupt traditional eCommerce markets. Hamid shares that Liquid Death's exceptional success lies in taking a basic product like water and marketing it with the same energetic approach seen in the alcohol...

Stu Landesberg of Grove Collaborative on a Mission-Driven Approach to Brand Growth 18.07.2023

Founder and CEO of Grove Collaborative, Stu Landesberg, says, “... sometimes people say being early is the same as being wrong, I believe being early is the same as having a head start.” This mantra has been fully embodied by the commendable work of sustainable Home Care brand, Grove Collaborative. From humble beginnings in a 900-square-foot storage facility, the company is now the leader in susta...

Chris Chesebro of Wella on Fostering a Sense of Ownership in your Employees 11.07.2023

According to this week’s Brave Commerce guest Chris Chesebro, Global Chief Digital Officer at Wella, “Beauty changes peoples’ lives every single day.” Products that help people look and feel how they want to look and feel impact those individuals’ sense of self.   The ability to impact people’s lives and livelihoods while building a profitable business makes their work inspiring for Chris and...

Flashback: Joy Simonson of 3M on iterating a “maker culture”, cross-functional education, and building workplace empathy 05.07.2023

On this episode of BRAVE COMMERCE Joy Simonson, Head of Global Consumer eCommerce at 3M talks about how the brand’s “maker culture” has contributed to its success in both the B2B and B2C eCommerce world.  She starts by speaking about how leveraging B2B eCommerce provides incremental profits for B2C and how both work hand and hand. Emphasizing the importance of data, Joy stresses how optimizin...

Suzanne Long of Albertsons on Achieving Meaningful Transformation 27.06.2023

As Chief Sustainability and Transformation Officer at Albertsons Suzanne Long has an expansive scope of responsibilities ranging from increasing inclusion to decreasing waste and fostering community. In order to avoid attempting impractical moonshots, Suzanne prioritizes setting a very clear vision of the impact that Albertsons wants to make and then developing a multi-year roadmap to lead the org...

Gonzalve Bich of BIC on Creating Quality Products to Stand the Test of Time 20.06.2023

On this episode of BRAVE COMMERCE, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product.  At the top of the episode, he attributes his success as a business leader to being open to understanding and exposing himself to perspectives other than his own.  In alignment with this principle, he finds it essential to hire e...

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