Brandy

Brand News: Blockbuster's New Life and New "The Top Off" — Are your business transactions killing your customer relationships? What does a simple coffee refill say about brand experience? ⁠⁠>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj In this episode of Brandy , Reilly Newman shares a personal story about a morning coffee run that left a lasting impression—and n...

Brand News: DeepSeek vs Nvidia - $600 Billion Loss How to respect your long-term customers and gain more ⁠>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj Want customers who stick around for the long haul? In this episode of Brandy, hosts Reilly Newman and Scott Saunders break down the psychology of brand loyalty and why true customer retention is built through experience—not jus...

Are you building a business to show off or a brand to stand out? >>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj In this episode of Brandy, hosts Reilly Newman and Scott Saunders explore why some businesses stay stuck as “trophy businesses” — focused on ego and surface-level achievements — while others evolve into truly iconic, “trophy-worthy” brands. Why businesses driven by eg...

What do pizza and Ubisoft’s Assassin’s Creed have in common? Did you know there are two UGG brands? Which uggs do you have? >> Get the Award-Winning Book (Brandy): Amazon Along with the news of the UGG rebrand this Brandy Shot also covers a genius brand move by Domino’s Pizza that turned heads on social media. In this episode of Brandy , Reilly Newman and Scott Saunders dive into how Domino’...

Want a better business and brand in 2025? Have a "small town brand mentality." >>Get the Award-Winning Book(Brandy): Amazon As technology and AI continue to drive efficiencies, businesses risk losing more of the human element that makes brands truly memorable. In this episode of Brandy , Reilly Newman and Scott Saunders introduce the concept of a "small town mentality" for brands—creating ex...

Do you want a healthier business in 2025? >>Get the Award-Winning Book(Brandy): Amazon What’s your resolution for the new year? For your business, it should be building a healthier brand and business. In this episode of Brandy , Reilly Newman and Scott Saunders dive into the concept of brand health and the "brand health vitals" to check on. Learn how these vitals can transform your business...

Did you know your audience’s brain is always predicting multiple futures? >>Get the Award-Winning Book(Brandy): Amazon This natural prediction process is what our hosts call Brand Forecasting , where your brand is constantly evaluated by the human brain's predictive system to avoid risk and ensure satisfaction. In this episode of Brandy , Reilly Newman and Scott Saunders dive into the fascin...

What can Mariah Carey’s All I Want for Christmas Is You  teach us about branding? >>Get the Award-Winning Book(Brandy): Amazon In this  Brandy  episode, Reilly Newman and Scott Saunders break down how Mariah’s iconic Christmas single illustrates the power of specializing and owning a niche. From capturing a specific holiday moment to resonating deeply with a particular audience, Mariah’s suc...

This Thanksgiving, dive into the brands that have become as iconic as the holiday itself. >> Get The Award-Winning Book(Brandy): Amazon Join  Brandy  hosts Reilly Newman and Scott Saunders as they reflect on classic brands associated with Thanksgiving—like Sears, Campbell’s, Macy’s, and Butterball—and uncover why some have stayed strong while others have vanished. The power of nostalgia in b...

What do Jaguar, Nicolas Cage, and Thermodynamics have in common? Rebranding... What does that mean for you and your business? >> Get the Award-Winning Book(Brandy): Amazon In this episode of  Brandy , rebrand experts Reilly Newman and Scott Saunders break down what a  real  rebrand truly entails and bust the myths that many businesses have about rebranding. Drawing unexpected connections—fro...

A $3T global brand like Apple can make marketing mistakes too.... In a world where AI is reshaping industries, branding it effectively can make all the difference. Join hosts Reilly Newman and Scott Saunders on  Brandy  as they dig into Apple’s latest campaign focused on "Apple Intelligence"—and why it is missing the mark. As Apple users and advocates, they share their expert opinions on why Apple...

Are YOU the problem with your brand? On this Brandy special, rebrand experts Reilly Newman and Scott Saunders share a quick "shot" about a major pitfall businesses fall into with their brands. How you can avoid these branding mistakes How to spot them in your business Why they hurt your business How you can remedy them and grow your brand >>Get The Book(Brandy): BrandyBook.us Learn how to bu...

Could your brand be turning into a monster without you realizing it? >> Get The Book(Brandy): BrandyBook.us In this Halloween-inspired episode of  Brandy , hosts Reilly Newman and Scott Saunders compare classic creatures—zombies, vampires, werewolves, and Frankenstein’s monster—to different types of “monster brands.” This playful yet insightful discussion helps business owners and marketers...

A rebrand can make your audience see your business in a whole new light to drive real growth. It also has a secret power to increase value... >> Get The Book(Brandy): BrandyBook.us In this episode of  Brandy , rebranding experts Reilly Newman and Scott Saunders explore how rebrands can reset perceptions and reenergize your brand. Rebrands not only improve your appeal but trigger a special op...

Want your brand to be the first thing customers think of when it matters most? It’s all about salience. >> Get The Book(Brandy): BrandyBook.us Join hosts Reilly Newman and Scott Saunders on Brandy as they explore the concept of brand salience and how it influences consumer behavior and purchase decisions. This episode is for those looking to sharpen their brand strategy and marketing. What b...

Discover the hidden power of typography and how it influences your brand’s perception. Join hosts Reilly Newman and Scott Saunders on Brandy as they dive into the importance of typography in branding and marketing. Business owners, marketers, and designers will learn how the right fonts can elevate their brand and make a lasting impact. In this episode, you’ll explore: How typography shapes your b...

Discover why brands are personal, and how understanding your buyer’s mindset is key to growing your business. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the subjective nature of branding and why business owners and marketers must adopt their audience’s point of view for success. In this episode, you’ll learn: How personal perception shapes a brand’s success The importanc...

Uncover how desire fuels brand demand and drives business success. Join hosts Reilly Newman and Scott Saunders on Brandy as they explore the relationship between desire and brand demand, breaking down the basic economic principles of supply and demand. Beyond basic economics, you'll hear how your brand can use desire to expand your audience, increase profitability, or even address a new market...

For your business to attain and maintain success, it must focus on the 3 C’s.... Join hosts Reilly Newman and Scott Saunders on Brandy as they break down the "Three C's in Success" and how these elements can help your brand grow and thrive. Perfect for business owners and marketers who are looking for a framework to build their brand. How clarity in your brand message strengthens cus...

Did you know your business can "surprise and delight" your customers? Create unforgettable customer experiences through your brand by leveraging this power! Join hosts Reilly Newman and Scott Saunders on Brandy as they break down how small, unexpected moments can make a big impact on your brand. This episode, designed for business owners and marketers, reveals: How "surprise and del...

Unlock the marketing potential of humor and see if being funny is right for your brand. Join hosts Reilly Newman and Scott Saunders on Brandy as they chat about the psychology behind humor and its impact on brand marketing. Perfect for business owners who want to stand out and grow. This episode explores: How humor enhances brand recognition and customer loyalty The psychological effects and scien...

Discover how getting personal with your audience can transform your brand’s impact. Join hosts Reilly Newman and Scott Saunders on Brandy as they explore the power of empathy in branding. Learn how understanding your buyers' emotions and feelings can create a more meaningful brand experience and positively shape your brand’s perception. In this episode tailored for you’ll uncover: What emotion...

Dive into the seasonal sensation that redefined fall —Starbucks' Pumpkin Spice Latte—and uncover the branding strategies that made it iconic. Join hosts Reilly Newman and Scott Saunders on Brandy as they explore how Starbucks turned a simple beverage into a cultural phenomenon through masterful branding and marketing. In this episode, you'll learn: The origins of the Pumpkin Spice Latte an...

Explore the pivotal role of trust in transforming customer relationships and driving brand success. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the importance of trust in branding and how it leads to business growth. Learn how effective brands go beyond transactions to cultivate relationships based on trust, influencing purchase decisions and securing long-term loyalty. I...

Discover the art of emotional marketing that transcends traditional sales. On this episode of Brandy, Reilly Newman and Scott Saunders explore how effective brands succeed by selling feelings and experiences rather than mere products or services. Learn why emotional connections are the secret to brand loyalty and how you can harness this power. In this episode, you'll uncover: The crucial diff...