Brands, Beats & Bytes

Album 5 Track 17 - What's Poppin? CNN. It's a Branding Problem If you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective. ...

Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode.  Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it!  Show Partner: Spec...

REMIX: Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right...

Album 5 Track 15 - The Pursuit of Balance in the Boardroom Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic. A jew-el dropper you don't want to miss!...

Album 5 Track 14 -  A Dynamic Duo Takes on Brand, Marketing & Entertainment Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor! Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation , that recently received a $1.2 million grant, in addit...

Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur.  From her time in corporate Ame...

Album 5 Track 13 - What's Poppin? Let's Talk About Bud Light... Brand Nerds...Bud Light. Let's talk about it.  DC, LT, and J are diving into the uproar around the recent Dylan Mulvaney and Bud Light partnership from a brand positioning perspective.  They are also chatting about brands that executed campaigns that caused consumer upset like Nike and Coca-Cola.  What are your thoughts? Connect with...

Album 5 Track 12 - What's Poppin? The Future of Car Marketing Brand Nerds! We are back with another What's Poppin? This week we are discussing the future of marketing in the car industry. From electric car mandates to autonomous cars.  How will this change how car brands market to their consumers? Let's talk about it.      NOTES: Show Partner: Specificity Learn More About Specificity Stay Up-To-Da...

Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'! Brand Nerds! We have a special edition What's Poppin' for you today! Normally we just have our three hosts; but this was  too poppin' to not bring in a 3rd voice. We have Garth Knutson, CMO at Aflac, chiming in on the recent rise of the Women's NCAA Championship; in great basketball,  viewership numbers, and...

Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game  Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign.  We are getting a behind the curtain look at Sprite's 'Obey Your Thirst'...

Album 5 Track 9 - What's Poppin? March Madness, The Brand View Brand Nerds, it's March Madness...but has the NCA lost their "madness?"  The guys are diving into the history of March Madness, the power of the uber-brands, and standing up for what you know is right for the company. Bringing stories from their time at Coke, laugh, and jew-els you can't wait to miss.    NOTES: Show Partner: Specificit...

Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.    A true connoisseur of chall...

REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!   Here are a fe...

Album 5 Track 6 - Marketing's Role in Digital Addiction  Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill al...

REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space. Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experienc...

Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-Up Brand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the content judging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s P...

Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII In preparation for the most anticipated weekend in football, we are talking Mahomes & Hurts from a brand perspective. Both athletes have incredible brands that will only be supercharged through their time at the Super Bowl.  An event perfectly set in Black History Month as they become the first duo of...

Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally.  We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month!  We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some th...

Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions You all enjoyed our "snackable content," so we brought it back for another round!  Topics Featured: Rihanna, The Brand. Mr. Irrelevant...Decided He Is Relevant Digital Metrics. Are impressions the right metric to be tracking?   NOTES: Show Partner: Specificity Learn More About Specificity  Stay Up-To-Dat...

Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & Comedy We are excited to bring you snackable content through our 'What's Poppin?" episodes.  Join us as we dive into current topics affecting or involving the brand and marketing space. Topics Featured: Culture vs Color Customer Services as an extension of your brand Comedy within Marketing   NOTES: Show Partner: Specifi...

Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart  - Greg Welch - Stories of a Career and Life Truth Teller You know what a new year means...a brand new album!  We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him i...

REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello, President at Target 10 Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space. Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove headfirst into the...

Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals...

REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The Receptionist Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building.  A few key takeaways from the episode: Stakeholder Su...

REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations...