Branded & Booked

It's time to take responsibility over the life and business you are cultivating.  Step number one: Define what success looks like on your own terms.  When we know what we actually want, we're able to walk through fear and the many other roadblocks in order to get there.  Whether it's fear of judgment, success, failure, etc., if we let it, it can sabotage the impact we make and the vision we have f...

"Just give value" - remember that? I think sometimes we forget is that value means more than just teaching and preaching.  Helping someone see the possibility that is on the otherside of working with you is much more powerful than teaching someone how to use a new tool on Canva.  In this episode I dive into the shift we are seeing in the marketing realm. Possibility marketing.  Enjoy this episode...

Welcome back to BRANDED! HOLY WOW. It's been almost three months since I launched a new episode and for good reason that we will dive into today.  I am as transparent as possible in this episode as we discuss the really high highs and really low lows of 2022.  My goal for you in this episode is for you to walk away empowered and ready to go for 2023. Connect with Steph: Steph@theweberco.com Read a...

She went from 3 blog readers to partnerships with brands like Wayfair and Mablyene.   Former school psychologist, Marion Wagner joins me today in episode 128 of BRANDED! discussing her journey of success and making social media fun again.   And you want to know what's really cool?   The game seriously changed for her when she stopped doing what everyone else was doing.   Taking "more action" wasn'...

Today on BRANDED!, we have Ericka, one of our community members, on the podcast for a coaching session.   Ericka is an author in Indianapolis who has niched down to Christian moms but is ready to add another layer to her business with maybe a course or a coaching program.   I walk Ericka through a series of questions to help her define her avatar and gain a little more clarity in business.    We a...

Today, I opened up about what it has felt like being the CEO of my business for the past several months. This level of vulnerability isn't always easy for me, which I talk about in this episode, but it is necessary.   This Summer was insanely challenging for many reasons.    At one point, I threw my arms in the air and asked for guidance, and I received it. The next day I had a strategy call on my...

Have you felt anytime over the last few months like you have been in a rut? Maybe it's a revenue rut, a mindset rut, or just having a hard time piecing things together. In this episode of BRANDED! I share with you a quote from my mindset coach, "There is nowhere for you to get to, there is only somewhere for you to shift to." I'm asking you five questions today that I want you to reflect on and an...

In episode 124 of BRANDED!, "Your marketing doesn't matter if…" I give you three very tangible reasons why your marketing efforts may not be working. So often entrepreneurs think that they need to produce more content, be on more podcasts, and just take more action in order for their efforts to pay off, instead of actually getting the kink out of the hose and solving the problem. I'm giving you tw...

Have you heard the term "quiet quitting"? If you hang out on TikTok, I'm sure you have.  I feel that I can speak on this from the side of an employee and an employer.  In this episode of BRANDED! I give my honest thoughts on why this is happening along with how to avoid it inside of your organization. If you plan on or are in the process of growing a team, I encourage you to listen to this episode...

Do you ever feel overwhelmed trying to keep up and leverage Instagrams newest features and updates? It's no secret that Instagram has changed quite a bit over the past few years. Which is why I brought in Instagram and video expert Natasha Samuel, to todays episode of BRANDED! Natasha is giving you her best practices for scheduling reels, pinned posts, and so much more. Enjoy! Connect with Steph:...

As an ex-influencer in the fashion, beauty, travel space, this is a juicy conversation.  This episode will be amazing for you if: You're a brand who is craving more visibility in the online space. You're an influencer who is thinking, "ok maybe I should pivot". You're considering partnering with brands, but have yet to start. In this episode, I dive into what I would consider to be the next steps...

Have you ever wondered what the difference between the unconscious, subconscious, and conscious mind is and how they affect our everyday business?  I am joined today by a Weber Co. client Heather Georgell who gives us a taste of what she helps her clients with. Heather defines a true limiting belief and how to ask the right questions to find the root of that underlying belief.  She also discusses...

We are about to launch our most revolutionary programs yet. This episode will be very insightful to those who might be thinking, "should I add on to my offer?". I started this business because I recognized a need for brand strategy.  We always look at the action and want to place blame on the marketing tactics. I hear it all the time, "Why isn't this post converting"? When the root cause is the br...

Brand Story is one of the most under-leveraged tools in marketing. New research shows that consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV) We connect through the power of story.  Our brains are literally wired to love stories. This is why we binge Netflix books, plays, etc. even the best songs, tell stories.  Think of story as a way to get your message across...

I'm sure you have noticed that the economy seems a little "shaky" for lack of better terms.  In this episode, I share how you can prepare for the next 6-12 months in business during this time of change and growth (if you choose to look at it that way). Let me tell you, some of the most beautiful and innovative creations come from times of uncertainty like this. During this episode, I also share a...

Over the past few months, I've been asked several questions about hiring a team and how to keep a dynamic team culture.    In episode 116 I dive into some lessons I've learned about becoming a boss because this has so much to do with our brand and company culture as a whole.   The first thing I want you to understand is when it comes to hiring team members, just like anything else you never really...

Would you believe me if I told you that you have the potential to be a millionaire? Well Rockstars, it's possible. And today, Alysse Godino and I are talking all things wealth and how you, too, can be on the path to a 7-figure future. Alysse is a Money and Personal Finance Coach and the Founder and CEO of Saffron Money. Her mission is to provide access to wealth creation and help smart, ambitious...

Do you believe that you're the woman who can have it all in life and business?  If you answered no, it's time to dissolve the imposter syndrome and other icky limiting beliefs that are sabotaging your success.  And can I let you in on a secret rockstar? The most dangerous limiting beliefs you hold are about YOURSELF. In other words, if you want to create a positive ripple effect in your life, you...

Today, a few of our clients are sharing their advice on how The Weber Co has helped them take their businesses to the next level. You'll learn that here at The Weber Co, we link arms with our clients and provide support every step of the way. Join Whitney Carmichael, Lyndsey Woods, Stacey Heiny, and me as we chat about the transformation your business can have once you take the leap and invest in...

Here's the deal: If you don't take the time to define what success looks like in your life, someone else will do it for you. That's why in this episode, I'm bringing you a permission slip to dare to challenge the status quo and define success on your own terms.  Listen in as I share how my life and business goals have changed over time, often differing greatly from even those in my inner circle. ...

Do you have all the strategies in place and feel like you're doing all the things, but your business is stagnant? Have you hit a wall with the mindset work that has helped get you to your first 6-figures, but you're not sure why it's no longer working? Today, I'm chatting with Kyra Yang on building a wealthy life that you want to live by improving your emotional intelligence. Our guest, Kyra, is a...

Do you have all the strategies in place and feel like you're doing all the things, but your business is stagnant? Have you hit a wall with the mindset work that has helped get you to your first 6-figures, but you're not sure why it's no longer working? Today, I'm chatting with Kyra Yang on building a wealthy life that you want to live by improving your emotional intelligence. Our guest, Kyra, is a...

Are you ready to go behind the scenes? The truth is that revenue in business fluctuates from month-to-month AND ups and downs in life can certainly impact the success of any business.  That's why today, I'm not only talking about the shifts the Weber Co. made to scale to a profitable multi-six figure company, but I'm also breaking down the actual numbers.  Talk about stepping out of my comfort zon...

Whether you are planning for maternity leave, a sabbatical, or an extended vacation, more than likely, you still need income rolling in.  This week, we're diving into the questions expecting entrepreneurs need to be asking to prepare their businesses for maternity leave and beyond. Join me and Kylie Kelly, Maternity Leave Coach and Podcast Host of This Mama Means Business as we chat about how she...

Does your content make your audience FEEL something?  The truth is Rockstar, people buy from people they feel a real human connection with.  If you are not making people feel seen and heard, they are not choosing to do business with you because there is a brand elsewhere that does see humans as other humans and that is doing a better job than you. That's why in this episode, I'm digging deep into...