BrainCandy English

If you look to Berlin at the moment, some people wish that common sense would finally rain down from the sky. But it's not just politics, companies also seem to be becoming less and less humane and instead are drawing up ever more detailed rules for action that can drive not only employees but also customers crazy. I just came across the latest book by international consultant Martin Lindstrom and...

We always overestimate the changes that are supposed to happen over the next two years, But we underestimate the change that happens over the next ten years." Bill Gates. I was fascinated by Frank Thelen's new book. I'm a self-confessed technophile and find tech developments really exciting, and Thelen is a competent insider, startup investor and known to many from his time as an investor on Höhle...

Und warum das so wenigen auffällt. Und warum ein Schweizer Käse unser Denken beflügeln würde. 60% der Bevölkerung sind mit dem Regierungshandeln in Sachen Corona zufrieden. Ich erkenne an zu vielen Stellen starkes Politikversagen. Spannend aber finde ich, dass die Schwächen des politischen Handelns und das Nichterkennen der Bevölkerungsmehrheit auf typische ‚Fehler‘ unseres Gehirns zurück geführt...

When we make a firm resolution to change a behavior, we do it consciously and with a lot of motivation in our System 2 (Kahneman). However, we naturally want to create a behavior change in our autopilot  (System 1), and we consciously try to force that and 92% fail with it. This BrainCandy provides important guidance - and refrains from leading  you astray with the lifestyle media's 'ten...

The new lockdowns across Europe are a very bad threat to our mental health. We can and should do more for our mental wellbeing. There is one thing of particular power to help us get through lockdowns in better shape. What that is will be explained in this short podcast. Stay well. Transcript:  https://ka-brandresearch.com#brain-candy

When we watch the behavior of others we automatically make a character judgement. As if life was a WYSIWYG (what you see is what you get) affair. We simply don't realise the big impact of the situation, the real live context. Most often context has a far bigger influence on our behavior than our treasured personality / character. This podcast uses many entertaining examples to make you more aware...

Right now, it is spoken a lot about a second wave and a possible new lockdown is threatened. Despite that there is already great fear among people. But has the first lockdown realy made a difference –   beyond Social Distancing? In this new BrainCandy, I talk about what we can learn from the better than feared infection rates with good data analysis. There are so far underestimated drive...

Our monkey minds expects that our behavior past Corona will be changed, a lot. Many consultants jump on the band waggon and push brands to change or die.  Listen to this podcast where I'm going to explain why behavioral economics and psychology suggest that a new NORMAL is the most likely situation past Corona.  

“You have to respond immediately, because your customers are changing forever.” A claim which is as plausible as it is wrong. Just listen to my 10 minute rant to find out why

It’s only a matter of time before it gets on the nerves of the target groups. Why it's becoming an ever less attractive idea to focus on Corona related brand messages is being discussed in this BrainCandy