Brain Driven Brands

Special guest Chase Mohseni of CreativeOS joins the show to break down the quickest and easiest way to generate BETTER creative in HALF the time using science. We also go deeeeep into: Why being over dependent on any one creative source is killing your ability to scale. How brands should think about strategy vs volume when it comes to ads. The one tool you need to prioritize if you're going to sca...

Special guest Nate Lagos is back for another episode where he and Sarah break down a simple psychology tactic that could increase your clicks by up to 3X (hint: it's something you're probably already doing…)   Source: https://tips.ariyh.com/p/group-items-with-white-space   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Po...

Special guest Nate Lagos is back for another episode where he and Sarah break down a simple psychology tactic that could increase your clicks by up to 3X (hint: it's something you're probably already doing…) Source: https://tips.ariyh.com/p/group-items-with-white-space   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podc...

Sarah has a special guest on this episode of Brain Driven Brands…one who knows a lot about asking the right question so you can get the most lucrative answer.    Founder Jeremiah Prummer currently manages over 7.5M surveys a month for thousands of brands with his KnoCommerce platform. In this deep-dive conversation where we dive into:   Understanding the questions you need to answer for YOUR brand...

In this episode of Brain Driven Brands, Sarah talks about why the modern day post purchase survey is not what it seems and how brands big and small need to shift their questions to tap into the subconscious (emotional) brain instead of the logical one. She also gives examples for how to do this, and what you should expect to see data-wise so you can make the best marketing decisions based on your...

What's the one thing you should NEVER say if you're trying to sell products to a Boomer? How do Millennials see advertising? Are GenZers really as weird as they seem? In this episode, we do a deep dive into generational psychology, dissecting the brain science behind how each generation got to where they are, and what brands need to do in order to connect deeper with their chosen audiences.   Lear...

In 2010, Old Spice increased the sales of a failing flagship product by a whopping 60% using a super simple psychology hack. Their agency worked for months to develop a strategy that would save the brand. I'll teach you how they did it in just 10 minutes.   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagra...

Most brands hit a revenue ceiling at some point in their journey, but it doesn't have to be that way! There's an easier way to break past the growth ceiling and get back to scaling…and it starts with understanding just one simple thing: how humans work.   STUDY SOURCE: https://tips.ariyh.com/p/reduce-churn-with-loyalty-rewards   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/Sa...

Do social comments help or hinder your ad performance? Do negative comments hurt? Should we be deleting negative comments off our ads? Sarah asks guest Nate Lagos his opinion on this and his answer might surprise you…   We also cover:   What the "Bandwagon" effect is and why it's so important when it comes to social proof in marketing your brand. The difference between social proof, comments on so...

Which ad type has the ability to increase CVR and drop price sensitivity by up to 80%?   In this episode of Brain Driven brands, Sarah Levinger and Nate Lagos chat about the power of using one specific ad type to help boost sales and reduce price sensitivity with your audience.   We also cover: Why Original Grain's UGC flopped (and why you should maybe lean away from UGC). Costly signaling, what i...

Sarah and Nate break down one of the weirdest ways to boost CVR and sales…just by adding one tiny element to your CTA buttons. Nate also breaks down some of the micro tests he's run for Original Grain and how you can reframe your offer so your customers are more likely to buy.   STUDY SOURCE: https://tips.ariyh.com/p/how-many-ctas   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: htt...

Attention, Interest, Desire, Action - as marketers, we know this framework well. What we DON'T know is how incredibly tired this framework is, and how much "ick" it's giving the consumers. In this episode, I break down why the AIDA framework is one of the worst ways to sell…and what you should do instead.   We also cover: One of the best pieces of content I've ever seen (and the storytelling frame...

Our stores are always open. The numbers are there to look at 24/7. E-commerce never sleeps…which might not be a good thing. In this episode, Sarah and Nate talk about a specific Q4 that was the catalyst for some heavy mental health issues and how the industry as a whole needs to talk more about what's happening (mentally) with the operators. We dive deep into some tactical things any operator can...

Brain Driven Brands - Episode 1: Ads without Annoyance Is it possible to run ads that people actually want to watch?    Discover innovative strategies and insider tips on creating advertisements that captivate audiences without disrupting their experience. This episode unveils the secrets behind building successful ad campaigns that people actually want to watch using psychology.   IN THIS EPISODE...