BIG Truths of Small Business

The Big Truths of Small Business continues to deliver on our promise to bring you deeply thought out philosophies and tactics to improve the way you think, react, spend, grow, and nurture your business. This "I See You" episode discusses how to your customers, vendors, and employees feel valued and significant.

Travis and Joe bring an enlightening subject matter to the table that we haven't thought about in this way. How do you view your business? Do you focus on the negatives or the positives? Is your business a Beauty? or a Beast?

Uncertainty-- it can wreak havoc in your life and business if not put into perspective. Co-hosts Travis Cassell and Joe Watkins share their research and experience on how to turn uncertainty into opportunities and put into perspective.

Often times as small business owners we assume we have all of the answers, which contributes to managing our business in tunnel vision. Founders of YesiRent Property Management out of Atlanta, Georgia , Joe Watkins and Travis Cassell share their thoughts on the dangers of Blind Spots and what to do about them.

The YesiRent Boys keep delivering the goods! Week after week, Joe and Travis spend hours breaking down the problems, ideas, and solutions in their business, YesiRent Property Management , and they give you all that experience in an hour show. Targeting your customer is the topic this week, and they have delivered once again. Please rate our show on your podcast platform. Share and like our show. W...

Joe Watkins, co-host of Big Truths of Small Business, has personally flipped over 400 properties in his real estate career. In this episode, he outlines the basics, the opportunities, the pitfalls, and much more for the new real estate investor looking to flip a house for profit. Check out our other shows and episodes at https://yesirent.com/podcast.

Travis and Joe talk philosophy quite a bit on the Big Truths of Small Business. We think it's important to always be self aware, seek wisdom and knowledge, learn from others, and build relationships. In this episode we discuss the importance of reconciling relationships in your life that are broken, severed, mildly needing repair or anything in between. When your funeral is the one people are comi...

It has been proven by many doctors and scientists that stress is a leading cause of all of kinds of health problems and risks. But how does stress impact you in business; and moreover, who is creating the most stress in your business? The Big Truths of Small Business podcast, hosted by Joe Watkins and Travis Cassell and sponsored by YesiRent Property Management , explores how the business owner's...

Tim Morris, owner of ValuCycle in Conyers, GA, unveils his story from Emory University, to Physician's Assistant (P.A.) to Motorcycle Racer to Motorcycle Shop Ownership. Learn how one man positioned himself and his business for lifestyle as Joe and Travis uncover the strategies we all need to strive for in our small business. Check out all of our podcasts at https://yesirent.com/podcast.

The Big Truths goes deep on this episode as we dive into understanding how the Naysayers in your life and business affect you. What are the different types of Naysayers? How do you identify Naysayers? Could there be good Naysayers in your ear? We are also thrilled to unveil a live performance of "Naysayers" written and performed by Joe Watkins, the co-host of the show. It's just Joe and Travis tod...

We are mixing it up today when one of our super fans, Alex Jenkins, 21 years old, crashes our podcast studio, and we decided to bring him in on the show for a questions and answer session. Joe and Travis pour wisdom back at the next generation.

Back with Clay Cutts with Square Peg Consulting & Coaching, Joe Watkins and Travis Cassell of YesiRent Property Management take a deep dive into a mystery that all businesses can identify with--how do we sell to more clients and raise our conversion ratios. We unpack the idea of UNSELLING in this episode of BIG Truths of Small Business where building trust and serving the real needs of your cu...

At the Big Truths, we are always trying to dig deep to discover the hidden gems of what makes good business good, and bad business bad. We have brought you a diamond today. Bret Eldridge, Director of National Accounts for Hoshizaki America, a leading commercial ice machine manufacturer, shares his thoughts with Joe and Travis about how his 25+ years at Chick-fil-A shaped him, his philosophies, and...

We are in a time when our President throws around the term "Fake News" often. At the Big Truths, we are always trying to discover thoughts, angles, truths, and disruptors in our small business. So what fake news is in your organization and how does it affect you? And as a bonus this week, we get the "Dan Angle" from a regular contributor, Dan the Man.

We have a fantastic interview with Clay Cutts, owner of Square Peg Counseling & Coaching, LLC in Peachtree City, GA, who specializes in business coaching. We take and in-depth look at MINDSET and the role it plays throughout our business, our life, and our people as small business owners. Prepare to be challenged in your way of thinking.

The YesiRent Boys, Joe Watkins and Travis Cassell, have an exclusive interview with Emmy winning and Grammy nominated owner of Sound Around Audio Video, Jef Bass. We discuss his story of working hard, which led to the opportunity to purchase his boss's business; how life's circumstances can change your outlook on business; and the importance of quality audio and video in your small business produc...

This is a must-listen show about the power of having a coach or board of directors or outside council in your small business. Sherri Dodd, Founder of Advance Global Coaching (https://advanceglobalcoaching.com), shares fantastic specifics of the true purpose of a coach, the difference between coaches and counselors, and what to think about when forming a board of directors. She also shares how her...

The YesiRent Boys dive into how Covid-19 has affected small business owners and their staff and discuss techniques to clear your head space to get focused on what's important in the midst of chaos.

We often reveal that the soft skills are the most powerful skills needed to help other skills. This show discusses how empathy and compassion are critical in winning negotiations and making all sides feel like they got a win as well. The show hosts, Joe Watkins and Travis Cassell, also the the owners of YesiRent Property Management, navigate their way through leanings in negotiations.

As small business owners, we recognize that it is very important to be excited about your business in order to keep pressing on and building that lasting business that meets our goals. But, often times we find ourselves in a trench or dull spot of our business lacking the excitement to keep building it. Travis and Joe discuss some techniques and perspectives that may help you Rebound.

Joe Watkins and Travis Cassell, with YesiRent Property Management , explore how small business owners can get into the "ZONE" to accomplish things at an incredibly high level. They compare athletes to business people and give you a step-by-step analysis as to how to get yourself in the Zone more often in your small business.

The YesiRent Boys are back to further their discussion on Act 2 in our business and lives. They believe the "Journey" in Act 2 represents some of the most important learnings you will ever learn. People and relationships continue to be more important as you move through the ACTS of life and business. Journey with them as they include a special guest, Randy Dodd, AKA Randall Arthur, a lifelong Miss...

Travis and Joe introduce a new way to look at your Business Career. Think of it as a play with Act 1, 2, and 3. We will open up discussion on what we think Act 2 means, what are the learnings thus far, what influences do we have on others in business, and how do we take most advantage of the Act 2 season of our business and life.

Super Excited to share our VERY 1st AFTERSHOW! Often times, Big Truths are revealed after we hit the stop button on the recording. Some of our best thoughts are shared when the camera isn't rolling. Now hear these thoughts--unfiltered, unplanned, disorganized, but often fruitful nugget revealing. ALSO, listen to the just released new SONG by the YesiRent Boys called "It Ain't Easy, But It's Worth...

What does the tape measure have to do with your business if you are not a contractor? A lot! The tape measure represents everything you are measuring in your small business. Learn Joe and Travis's spin on how data is vital to reposition, double-down, or abandon things you are doing, as well as many other uses of the tape measure.