Beyond Marketing - The Podcast.

Entering and successfully growing in a new market is a challenge for any brand and business. In this episode Elvira Serra, General Manager for luxury brands at L’Oréal France discusses with our hosts, Maira Genovese, Founder and CMO of MG Empower and Aleks Velev Account Manager, how to use Influencer Marketing as a strategy to successfully penetrate a new market. Tune in to discover how, through t...

The creators economy is here to stay and revolutionise the marketing industry forever. In this episode, Camila Coutinho Global influencer, communicator and business women discusses with Maira Genovese, Founder and CMO of MG Empower, what the future of content creators hold and the different opportunities there are for partnering and co-creating with brands. Furthermore, they reflect back on the jo...

Todays' audience is increasingly demanding brands across the globe to convey and demonstrate in actions a bigger purpose that goes beyond commercial goals. People are no longer buying what brands do, but why they do it. In this episode, Emily McDonnell Influencer Marketing and social media expert explains how brands can define their purpose and partner with the right voices to convey it authentica...

Social distancing measures and the rise of a new customer behaviour, have challenged luxury brands to defied the status quo when delivering exclusive brand experiences, that go beyond the physical space. In this episode, Vanessa Fernandes Luxury Expert and Marketing Manager for Clive Christian Perfumes, discusses how luxury brands can innovate in their approach to market, by rethinking their digit...

Staying ahead of the game in a fast-moving and evolving digital landscape is a challenge for all size companies. In this Episode, Tessa Masiaszek, Marketing Master Professor and Business consultant discuss how marketing managers and entrepreneurs have to adapt to the evolution of brand management to keep their businesses growing. Also, with our co-hosts they explore how important is to have a defi...

Growing a business in todays fast moving digital world is a challenge. In this episode, Gordon Glenister Marketing consultant and keynote speaker for the industry, dives into how  brands can leverage the power from Influencer Marketing to grow their businesses. Tune in to get practical insights and recommendations on how to secure a return of investment from an influencer marketing campaign,...

Building an authentic bond with your audience is key to secure a long-lasting relationship with it. In this episode, lifestyle content creator Nas Majeed explains how brands can build stronger connections with their audiences by allowing creative freedom to influencers and empowering their inputs into the content strategy. Nas also stresses how important is for brands to embrace the power of authe...

Speaking fearless in social media has become a must in the Influencer Marketing Industry, as today more than ever, global audience are raising their voices to speak up and empower who they are and what they truly think about brands, global movements and so much more. Zeze Millz, leading Cultural Commentator in the UK dives into the importance and challenges that come with speaking fearless on soci...

Tenacity, resilience and gratitude, 3 words that describe the story of Maira Genovese and the foundation of MG Empower. Tune in to discover the story behind Maira’s journey to build a business that reflects a clear purpose: empowering lives, people and brands. In this episode, we will discover how MG Empower has become a leading influencer marketing agency by having a clear purpose that goes above...

We believe marketing isn’t just about brands, it’s about the people behind them. Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releas...