Between 2 Brands Podcast

You bet it’s Friday and time for Ep. 19 of the Between 2 Brands #podcast with your host, Bill Petrie. Today Bill talks about the downside of AI in the workplace – especially as it relates to HR and hiring practices. Soon thereafter, he’s joined by Jade Crider of Hasseman Marketing where they discuss how to really leverage and humanize AI before she springs a round of “Rapid Fire” on Bill! Of cours...

It’s Friday and time for Ep. 18 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about the evolution of the CMO role and the different challenges they face today. After that bit of pontificating is out of the way, Bill is joined by Natalie O’Leary from BAMKO where they chat about who inspired them when they grew up and what drinkware best describes their brand. A...

It’s Friday and time for Ep. 17 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about the challenge of being sick and taking time off as a solopreneur. After that, it’s the dramatic return of the one and only Meg Erber, now of The Bark & Buoy, where they talk about her transition out of the world of branded merch and following her passions. Afterwards, Bill asks...

It’s Friday and time for Ep. 16 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on Amazon considering adding tariffs as a line item to the total product cost as a marketing tool and the value of volunteerism. Once that bit of business is out of the way, Bill is joined by Josh Robbins from Vault Promotions/Promocations where they discuss taking an “...

It’s Friday and time for Ep. 15 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on the AMAZING Gen-X End User research from ASI. After that bit of fun, he is joined by the social media legend himself, Dana Zezzo, where they talk about how they would build their ideal distributor and supplier if they stared from scratch. Afterwards, Bill asks Dana “...

It’s Friday and time for Ep. 14 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill discusses a tradition unlike any other – Masters merch (and what we can learn from it)! After that bit of fun, he is joined by the Branding Badass herself, Joelly Goodson, where she flips the script and grills Bill like a cheese sandwich by asking him some direct questions! Afterwards, Bil...

It’s Friday and time for Ep. 13 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on how the branded merchandise industry is reacting to the tariffs (hint – it’s not with a lot of grace). After that bit of volatility, he is joined by the Chief Excitement Officer of Taco ‘Bout Pins, Hillary Morris, where they chat about how to avoid epic fails and, in...

It’s Friday and time for Ep. 12 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares a passionate “Billitorial” on why April Fools’ Day is a garbage holiday. After that bit of business, he is joined by the new President and CEO of PPAI, Drew Holmgreen, where they chat about the branding (and rivalry) of their alma maters and marketing the Promotional Products Educat...

It’s Friday and time for Ep. 11 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his Spring Break experience with one of his sons and why it’s finally time for Adult Spring Break. After that bit of nonsense, he is joined by the one and only Mandi Rudd from Genumark where they talk about what gives them the most career joy before diving into those pesky “Five Eas...

It’s Friday and time for Ep. 10 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill takes a look at the bizarre merch drop from New Era and Major League Baseball – and the lesson we can learn from it. After that, he is joined by Travis Powell from Blue Phoenix Branding where they take a deep dive into the branding of movies and the overall movie-going experience before Tr...

It’s Friday and time for Ep. 9 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill is joined by the one and only Kirby Hasseman where they unveil the 2025 PowerHouse Women of Promo list! This is easily the favorite podcast of the year and the most fun to record. Trust us, you don’t want to miss this episode. A BIG thanks to our friends over at Seven Sourcing for sponsorin...

It’s Friday and time for Ep. 8 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about brand loyalty when the product you seek is experiencing scarcity and no longer a premium due to insane pricing. Afterwards, Bill is joined by Dana Geiger from The Premier Group where they talk about common challenges brands face, the biggest hurdle that distributors have to over...

It’s Friday and time for Ep. 7 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill does a quick industry news roundup where he discusses the “Stanley vs. Stanley” lawsuit and the fact that PPAI Expo was officially a waste-free event! Afterwards, Bill is joined by David Shultz from commonsku where they talk about how the promotional products industry is handling tariff unc...

It’s Friday and time for Ep. 6 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill goes on a rant about specific social posts that slam branded merchandise suppliers and why those posts accomplish nothing. After that, Bill is joined by Alex Paschal from Warwick where they talk about specific professional lessons they’ve learned that have helped them in their personal live...

It’s Friday and time for Ep. 5 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on DOGE as it relates to the promotional products industry why this makes LEAD from PPAI more important than ever. After that, Bill is joined by Lindsay Bons from IDLine to talk about the importance of building strong business relationships and tactfully bridging the age...

Time for Ep. 4 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares some thoughts on tariffs and how toxic the conversation has become and how the fact that Super Bowl ads come out make the gameday experience “less than.” After that, Bill is joined by Brett Schaffer from Soapbox to talk about the most memorable Super Bowl ads – both good and bad and how each of them...

Time for Ep. 3 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on the passing of Fred Albrecht and some very questionable (and irritating) email marketing practices before being joined by Brittany Frase from HIRSCH where they discuss shedding bad industry energy and who Bill’s promo grandpa (i.e., mentor) is in the industry. Plus, as always, Bill a...

Time for Ep. 2 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares the best and worst parts of his week in Las Vegas before being joined by Josh Ellis from PPAI where they discuss the value of consumer branding on children’s toys and how one might handle the first week in a new job. Plus, as always, Bill asks Josh “Five Easy Questions” which were…uncomfortable. A H...

That’s right, it’s Ep. 236 and the FINAL Promo UPFront #podcast…EVER! This week, hosts Kirby Hasseman and Bill Petrie share the reasons why they decided to end their run – as well as their podcasting plans for the future, discuss one more Promotional Products Professionals post on Facebook that was anything but professional, Kirby surprises Bill with some questions that might surprise you, Bill ro...

And here we go with Ep. 1 of the Between 2 Brands podcast with your host, Bill Petrie. This week Bill shares some thoughts on the end of the Promo UPFront podcast and his plans for this new piece of content before being joined by the one and only Nick Lateur from Merch.ai discussing topics that range from rebranding the Gulf of Mexico to how restaurant branding influences eating habits on the road...

It’s Ep. 235 and the first episode of the Promo UPFront #podcast in 2025! This week, hosts Kirby Hasseman and Bill Petrie talk about the education available at PPAI Expo, discuss the 2024 most overrated marketing trends according to CMO’s, grade Netflix on their NFL broadcast debut, bring back “rapid fire” with a battle of restaurant chains you might frequent when you travel, and so much more! A B...

It’s time for Ep. 234 of the Promo UPFront #podcast and it’s also the final episode of the year! This week, hosts Kirby Hasseman and Bill Petrie talk about the biggest stories of 2024, share end of the year book recommendations, applaud a fantastic feel-good story from Kaeser & Blair, discuss planning big events around big games, and so much more! A BIG thanks to our pals over at BEL Promo for spo...

It’s the final Friday before the holidays so you know it’s time to drop Ep. 233 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the hiring of Drew Holmgren as the new President and CEO of PPAI, ASI shares the 2024 Product of the Year, Knoss Apparel announces that it will close by the end of the year, and they share some “Santa Dad Jokes” to get everyone in...

If it’s Friday, then it’s time to drop Ep. 232 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year and the surrounding hoopla on the annual reveal, the efficacy of Amazon getting into the automobile sales business, KFC “rocks” a new promotion on their famous chicken bucket, Kirby gets quizzed on how long he could survive only drin...

Baby, it’s cold outside which means it’s time to drop Ep. 231 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the big move at American Solutions for Business which kicks off the BMSS (Branded Merch Silly Season) and make some predictions for what might be announced in the coming weeks, discuss an interesting Australian law that will ban social media access...